System and method for advertisement transmission and display
First Claim
1. A computer implemented method for determining at least one selection criterion established to enable the presentation of secondary broadcast media content on an electronic broadcast receiving device, the method comprising:
- determining, by a computer system, the at least one selection criterion, each selection criterion established to determine the presentation of a secondary broadcast media content corollary to at least one broadcast media segment;
associating, by the computer system, the determined selection criterion to a secondary broadcast media content using a presentation interface;
storing, in an electronic database, each selection criterion association, each stored selection criterion association being database indexed to data elements designed to enable unique identification of the presented secondary broadcast media content as determined by the at least one selection criterion and correlation to the at least one broadcast media segment; and
selecting, by the computer system, at least one broadcast media segment digital data transmission encoder output capable of distributing the selection criterion associated secondary broadcast media content, each selection criterion associated secondary broadcast media content being traceable using an indexed reference pointing to the stored selection criterion association in the database.
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Abstract
The disclosure herein provides systems and methods for a media enhancement system configured to associate a secondary media signal (for example, the secondary media signal can comprise an advertisement) to a primary media signal (for example, a radio broadcast). The disclosure herein additionally provides systems and methods for a media enhancement system that enables the generating, transmitting, displaying, and/or responding to a plurality of associated and/or unassociated secondary media signals, based on a primary media content from a primary media signal, user characteristics (for example, demographic and/or geographic information), and/or third-party preferences (for example, the goals of advertisers). The secondary media signals can be used to enhance the primary media content already being provided to the user on a user device. The secondary media signals can also be used to create psychological associations or relationships with the primary media content already being provided to the user.
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Citations
20 Claims
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1. A computer implemented method for determining at least one selection criterion established to enable the presentation of secondary broadcast media content on an electronic broadcast receiving device, the method comprising:
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determining, by a computer system, the at least one selection criterion, each selection criterion established to determine the presentation of a secondary broadcast media content corollary to at least one broadcast media segment; associating, by the computer system, the determined selection criterion to a secondary broadcast media content using a presentation interface; storing, in an electronic database, each selection criterion association, each stored selection criterion association being database indexed to data elements designed to enable unique identification of the presented secondary broadcast media content as determined by the at least one selection criterion and correlation to the at least one broadcast media segment; and selecting, by the computer system, at least one broadcast media segment digital data transmission encoder output capable of distributing the selection criterion associated secondary broadcast media content, each selection criterion associated secondary broadcast media content being traceable using an indexed reference pointing to the stored selection criterion association in the database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for interacting with secondary broadcast media content associated with a primary broadcast media segment using a broadcast receiving system, the method comprising:
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receiving a primary broadcast media segment having a unique identifier specific to an instance of each broadcast; presenting the primary broadcast media segment having the unique identifier specific to an instance of each broadcast; obtaining a secondary broadcast media content associated with the primary broadcast media segment; presenting the secondary broadcast media content associated with the primary broadcast media segment, the presentation of the secondary broadcast media content indicating at least one interactive option for selection corollary to the secondary broadcast media content; generating a selection of the at least one interactive option for selection corollary to the secondary broadcast media content; and transmitting the selection of the at least one interactive option for selection corollary to the secondary broadcast media content using a digital data encoder output to a database for validation. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification