Systems and methods for web to mobile app correlation
First Claim
1. A method for associating cookies of applications to a device identifier of a computing device, comprising;
- receiving, by a server of a linking system, from a browser of a computing device, a first request to access content via a first encoded uniform resource locator (URL) link generated by the server of the linking system and linked to a first page of the linking system, the first encoded URL link linked to a first application;
redirecting, by the server of the linking system, the browser of the computing device, to the first page of the linking system, the first page of the linking system including instructions to cause the computing device to;
i) determine that the first application identified via the first encoded URL link is installed on the computing device;
ii) responsive to determining that the first application identified via the first encoded URL link is installed on the computing device, launch the first application installed on the computing device;
iii) pass, to the first application, a first application-specific cookie of the linking system, the first application-specific cookie of the linking system generated by the linking system specifically for the first application and the computing device; and
iv) send, to the linking system, a first request to associate the first application-specific cookie with a device identifier of the computing device;
receiving, by the server of the linking system, from the first application via the computing device responsive to passing the first application-specific cookie of the linking system, the first request to associate the first application-specific cookie of the linking system with the device identifier of the computing device, the first request including the first application-specific cookie of the linking system and the device identifier;
responsive to receiving the first request to associate, storing, by the server of the linking system in a data structure, an association between the device identifier and the first application-specific cookie and a first identity of the first application, the data structure configured to maintain associations with device identifiers and one or more application-specific cookies and identities of applications associated with the application-specific cookies;
receiving, by the server of the linking system, from the browser of the computing device, a second request to access content via a second encoded URL link generated by the server of the linking system and linked to a second page of the linking system;
redirecting, by the server of the linking system, the browser of the computing device to the second page of the linking system, the second page of the linking system including instructions to cause the computing device to;
i) launch a second application installed on the computing device,ii) pass, to the second application, a second application-specific cookie of the linking system, the second application-specific cookie of the linking system generated by the linking system specifically for the second application and the computing device, andiii) send, to the linking system, a second request to associate the second application-specific cookie with the device identifier of the computing device;
receiving, by the server of the linking system, from the second application via the computing device responsive to passing the second application-specific cookie of the linking system, the second request to associate the second application-specific cookie with the device identifier of the computing device, the second request including the second application-specific cookie of the linking system and the device identifier of the computing device;
responsive to receiving the second request to associate, storing, by the server of the linking system in the data structure, an association between the device identifier, the first application-specific cookie, the first identity of the first application, the second application-specific cookie, and a second identity of the second application; and
monitoring, by the server of the linking system, activity across the first application and the second application on the computing device based on the association between the device identifier of the computing device, the first application-specific cookie, the first identity of the first application, the second application-specific cookie of the linking system, and the second identity of the second application.
3 Assignments
0 Petitions
Accused Products
Abstract
The present application is directed to systems and methods for associating cookies of a linking system to a device identifier of the computing device. A server of a linking system can receive, from a browser of a computing device, a first request to access content via an encoded uniform resource locator (URL) link generated by the server and linked to a web page of the linking system. The server can redirect the browser of the computing device to the web page of the linking system. The server can receive a request to associate a cookie passed to a mobile application installed on the computing device with a device identifier of the computing device. The server can then associate the cookie with the device identifier.
173 Citations
17 Claims
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1. A method for associating cookies of applications to a device identifier of a computing device, comprising;
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receiving, by a server of a linking system, from a browser of a computing device, a first request to access content via a first encoded uniform resource locator (URL) link generated by the server of the linking system and linked to a first page of the linking system, the first encoded URL link linked to a first application; redirecting, by the server of the linking system, the browser of the computing device, to the first page of the linking system, the first page of the linking system including instructions to cause the computing device to; i) determine that the first application identified via the first encoded URL link is installed on the computing device; ii) responsive to determining that the first application identified via the first encoded URL link is installed on the computing device, launch the first application installed on the computing device; iii) pass, to the first application, a first application-specific cookie of the linking system, the first application-specific cookie of the linking system generated by the linking system specifically for the first application and the computing device; and iv) send, to the linking system, a first request to associate the first application-specific cookie with a device identifier of the computing device; receiving, by the server of the linking system, from the first application via the computing device responsive to passing the first application-specific cookie of the linking system, the first request to associate the first application-specific cookie of the linking system with the device identifier of the computing device, the first request including the first application-specific cookie of the linking system and the device identifier; responsive to receiving the first request to associate, storing, by the server of the linking system in a data structure, an association between the device identifier and the first application-specific cookie and a first identity of the first application, the data structure configured to maintain associations with device identifiers and one or more application-specific cookies and identities of applications associated with the application-specific cookies; receiving, by the server of the linking system, from the browser of the computing device, a second request to access content via a second encoded URL link generated by the server of the linking system and linked to a second page of the linking system; redirecting, by the server of the linking system, the browser of the computing device to the second page of the linking system, the second page of the linking system including instructions to cause the computing device to; i) launch a second application installed on the computing device, ii) pass, to the second application, a second application-specific cookie of the linking system, the second application-specific cookie of the linking system generated by the linking system specifically for the second application and the computing device, and iii) send, to the linking system, a second request to associate the second application-specific cookie with the device identifier of the computing device; receiving, by the server of the linking system, from the second application via the computing device responsive to passing the second application-specific cookie of the linking system, the second request to associate the second application-specific cookie with the device identifier of the computing device, the second request including the second application-specific cookie of the linking system and the device identifier of the computing device; responsive to receiving the second request to associate, storing, by the server of the linking system in the data structure, an association between the device identifier, the first application-specific cookie, the first identity of the first application, the second application-specific cookie, and a second identity of the second application; and monitoring, by the server of the linking system, activity across the first application and the second application on the computing device based on the association between the device identifier of the computing device, the first application-specific cookie, the first identity of the first application, the second application-specific cookie of the linking system, and the second identity of the second application. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for associating cookies of applications to a device identifier of a computing device, comprising:
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receiving, by a server of a linking system, from a first application of a computing device, a first request to access content via a first encoded uniform resource locator (URL) link generated by the server of the linking system, the first request including a device identifier of the computing device; determining, by the server of the linking system, using the device identifier, that the first application is not associated with any cookie of the linking system; providing, by the server of the linking system, to the first application of the computing device, a first application-specific cookie of the linking system; storing, by the server of the linking system onto a data structure, an association between the device identifier, the first application-specific cookie of the linking system, and a first identity of the first application, the database configured to maintain associations between device identifiers, one or more application-specific cookies, and identities of applications associated with the application-specific cookies; receiving, by the server of the linking system, from the first application via the computing device, a second request to access content via a second encoded URL link generated by the server of the linking system and linked to a second page of the linking system, the second encoded URL link linked to a second application; determining, by the server of the linking system that the second application is not associated with any cookie of the linking system; providing, by the server of the linking system, a second application-specific cookie of the linking system generated by the linking system specifically for the second application and the computing device and instructions to cause the second application to send, to the linking system, a second request to associate the second application-specific cookie with the device identifier of the computing device; receiving, by the server of the linking system, from the second application via the computing device, responsive to providing the second application-specific cookie to the second application, the second request to associate the second application-specific cookie with the device identifier of the computing device, the second request including the second application-specific cookie of the linking system and the device identifier; responsive to the second request to associate, storing, by the server of the linking system in the data structure, the association between the device identifier, the first application-specific cookie, the first identity of the first application, the second application-specific cookie, and a second identity of the second application; and monitoring, by the server of the linking system, activity across the first application and the second application installed on the computing device based on the association between the device identifier of the computing device, the first application-specific cookie, the first identity of the first application, the second application-specific cookie of the linking system, and the second identity of the second application. - View Dependent Claims (9, 10, 11, 12)
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13. A method for associating cookies of applications to a device identifier of a computing device, comprising;
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responsive to receiving, from a browser of a computing device, a first request to access content via a first encoded uniform resource locator (URL) link generated by a server of a linking system and linked to a first page of the linking system, redirecting, by the server of the linking system, the browser of the computing device, to the first page of the linking system, the first page of the linking system including instructions to cause the computing device to; i) determine that a first application identified via the encoded URL link is installed on the computing device; ii) responsive to determining that the first application identified via the encoded URL link is installed on the computing device, launch the first application installed on the computing device; iii) pass, to the first application, a first application-specific cookie of the linking system generated by the linking system specifically for the first application and the computing device; and iv) to send, to the linking system, a second request to associate the second application-specific cookie with the device identifier of the computing device; receiving, by the server of the linking system, from the first application via the computing device responsive to passing the first application-specific cookie of the linking system, a first request to associate the first application-specific cookie of the linking system with a device identifier of the computing device, the first request including the first application-specific cookie of the linking system and the device identifier; responsive to receiving a request to associate the first application-specific cookie with the device identifier of the computing device from the first application, storing, by the server onto a data structure, an association between the device identifier, the first application-specific cookie, and a first identity of the first application, the data structure configured to maintain associations with device identifiers and one or more application-specific cookies and identities of applications associated with the application-specific cookies; receiving, by the server, from the first application of the computing device, a second request to access content via a second encoded uniform resource locator (URL) link generated by the server of the linking system linked to a second page of the linking system, the second request including the device identifier of the computing device; identifying, by the server of the linking system, a second application of the computing device through which to access the content; responsive to determining that the second application of the computing device does not include a cookie of the linking system, providing, by the server of the linking system, to the second application of the computing device, a second application-specific cookie of the linking system; receiving, by the server of the linking system, from the second application via the computing device responsive to passing the second application-specific cookie of the linking system, a second request to associate the second application-specific cookie with the device identifier of the computing device, the second request including the second application-specific cookie of the linking system and the device identifier; storing, by the server of the linking system in the data structure, the association between the device identifier, the first application-specific cookie of the linking system, the first identity of the first application, the second application-specific cookie of the linking system, and a second identity of the second application; and monitoring, by the server of the linking system, activity across the first application and the second application on the computing device based on the association between the device identifier of the computing device, the first application-specific cookie, the first identity of the first application, the second application-specific cookie of the linking system, and the second identity of the second application. - View Dependent Claims (14, 15, 16, 17)
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Specification