Interactive product placement system and method therefor
First Claim
Patent Images
1. A media system, comprising:
- one or more processors; and
at least one memory operatively coupled to at least one of the one or more processors and storing instructions that when executed cause at least one of the one or more processors to;
generate a cue point data structure including at least one set of cue point metadata, each set of cue point metadata identifying a start point at which an ad event is to be presented in a media presentation and a pointer to ad event data;
store the cue point data structure independent of a storage location of the media presentation; and
associate the cue point data structure with the media presentation such that playing the media presentation causes, for each set of cue point metadata;
display of a calling cue point in a media timeline,display of a visual representation of ad event data indicated by the pointer in the corresponding set of cue point metadata, andthe visual representation configured to, upon user interaction with an object within the visual representation of the ad event data, provide information not previously displayed to a viewing user.
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Abstract
A method for presenting advertisements for commercial products in video productions, whereby the commercial product is placed in the video production as an element of the video production. A viewer is enabled to interact with the video production to select the product. Information is then displayed about the selected product; and the viewer is enabled to purchase the selected product.
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Citations
18 Claims
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1. A media system, comprising:
- one or more processors; and
at least one memory operatively coupled to at least one of the one or more processors and storing instructions that when executed cause at least one of the one or more processors to;generate a cue point data structure including at least one set of cue point metadata, each set of cue point metadata identifying a start point at which an ad event is to be presented in a media presentation and a pointer to ad event data; store the cue point data structure independent of a storage location of the media presentation; and associate the cue point data structure with the media presentation such that playing the media presentation causes, for each set of cue point metadata; display of a calling cue point in a media timeline, display of a visual representation of ad event data indicated by the pointer in the corresponding set of cue point metadata, and the visual representation configured to, upon user interaction with an object within the visual representation of the ad event data, provide information not previously displayed to a viewing user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
- one or more processors; and
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12. A non-transitory computer readable medium comprising instructions for associating a video production with one or more cue points that trigger one or more advertising events, the instructions when executed causing at least one processing device to:
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create a cue point data structure including at least one set of cue point metadata, each set of cue point metadata identifying a start point at which advertising material is to be displayed in a video production and a pointer to the advertising material; store the cue point data structure independent of a storage location of the video production; and associate the cue point data structure with the video production such that playing the video production causes, for each set of cue point metadata; display of a visual representation of the advertising material indicated by the pointer in the corresponding set of cue point metadata, and the visual representation of the advertising material configured to, upon user interaction with an object within the visual representation of the advertising material, provide information about the advertising material that was not previously displayed to a viewing user. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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Specification