System and method of a media delivery services platform for targeting consumers in real time
First Claim
1. A media targeting system for managing media targeted to a consumer across a plurality of promotion channels utilized for advertisement and promotion of products, the system comprising:
- a computer comprising one or more processors programmed to;
obtain a first promotion targeted for a consumer;
receive signal strength data of a device associated with the consumer while the consumer is within a store;
process the signal strength data into identifications of zone locations of the store;
provide, in response to a determination, based on processing the signal strength data into the identifications, that the first promotion is associated with one of the identifications of the zone locations, the first promotion to the consumer via a first promotion channel;
obtain a second promotion targeted for the consumer and an indication that the second promotion is to be delivered to the consumer via a second promotion channel different from the first promotion channel;
determine, after providing the first promotion to the consumer via a first promotion channel, a conflict between the second promotion and the first promotion based on the provision of the first promotion via the first promotional channel, wherein the conflict comprises showing to the consumer across the first promotion channel and the second promotion channel multiple instances of a particular offer, multiple offers for a particular product, offers from competing brands, multiple offers for products from a particular category, or offers from a retailer if the same product is being promoted through channels controlled by a vendor; and
prevent delivery of the second promotion, via the second promotion channel, to the consumer based on the conflict.
19 Assignments
0 Petitions
Accused Products
Abstract
A media targeting system may be configured to coordinate media and manage media conflicts in its delivery to consumers. The media targeting system may in near real-time arbitrate between all offers assigned to a particular consumer or available to the consumer via one or more channels to ensure that a consumer only receives non-conflicting offers during particular time periods. The media targeting system may translate offers into a real-time, in-store loyalty environment including consumer real-time behavior assignment into traits in order to make a real-time offer assignment based on the traits.
192 Citations
21 Claims
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1. A media targeting system for managing media targeted to a consumer across a plurality of promotion channels utilized for advertisement and promotion of products, the system comprising:
a computer comprising one or more processors programmed to; obtain a first promotion targeted for a consumer; receive signal strength data of a device associated with the consumer while the consumer is within a store; process the signal strength data into identifications of zone locations of the store; provide, in response to a determination, based on processing the signal strength data into the identifications, that the first promotion is associated with one of the identifications of the zone locations, the first promotion to the consumer via a first promotion channel; obtain a second promotion targeted for the consumer and an indication that the second promotion is to be delivered to the consumer via a second promotion channel different from the first promotion channel; determine, after providing the first promotion to the consumer via a first promotion channel, a conflict between the second promotion and the first promotion based on the provision of the first promotion via the first promotional channel, wherein the conflict comprises showing to the consumer across the first promotion channel and the second promotion channel multiple instances of a particular offer, multiple offers for a particular product, offers from competing brands, multiple offers for products from a particular category, or offers from a retailer if the same product is being promoted through channels controlled by a vendor; and prevent delivery of the second promotion, via the second promotion channel, to the consumer based on the conflict. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method for targeting a consumer for delivery of media across a plurality of promotion channels utilized for advertisement and promotion of products, the method being implemented on a computer having one or more processors programmed with computer program instructions that, when executed, cause the computer to perform the method, the method comprising:
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obtaining, by the computer, a first promotion targeted for a consumer; receiving, by the computer, signal strength data of a device associated with the consumer while the consumer is within a store; processing, by the computer, the signal strength data into identifications of zone locations of the store; providing, by the computer, in response to a determination, based on processing the signal strength data into identifications, that the first promotion is associated with one of the identifications of the zone locations, the first promotion to the consumer via a first promotion channel; obtaining, by the computer, a second promotion targeted for the consumer and an indication that the second promotion is to be delivered to the consumer via a second promotion channel different from the first promotion channel; determining, by the computer and after providing the first promotion to the consumer via a first promotion channel, a conflict between the second promotion to be delivered via the second promotion channel and the first promotion that was delivered via the first promotional channel, wherein the conflict comprises showing to the consumer across the first promotion channel and the second promotion channel multiple instances of a particular offer, multiple offers for a particular product, offers from competing brands, multiple offers for products from a particular category, or offers from a retailer if the same product is being promoted through channels controlled by a vendor; and preventing, by the computer, delivery of the second promotion, via the second promotion channel, to the consumer based on the conflict. - View Dependent Claims (20, 21)
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Specification