Distributed advertisement insertion in content-centric networks

• US 10,430,839 B2
• Filed: 12/12/2012
• Issued: 10/01/2019
• Est. Priority Date: 12/12/2012
• Status: Active Grant

• Current Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Original Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Inventors: Jacobson, Van L.
• Primary Examiner(s): Bekerman, Michael
• Assistant Examiner(s): Snider, Scott
• Application Number:
  US13/712,790
• Publication Number:
  US 20140164147A1
• Time in Patent Office: 2,484 Days
• Field of Search: 704 14
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/63 Routing a service request depending on the request content or context

Abstract

One embodiment of the present invention provides a system that facilitates delivery of advertisements over a network. The system includes an affiliate node. During operation, the affiliate node receives a content piece from a content provider. The content piece includes a placeholder link associated with a predetermined advertising slot. The affiliate node modifies the content piece by replacing the placeholder link with an advertisement or a link thereto. Subsequently, the affiliate node receives a request for the content piece from a client, and delivers the modified content piece to the client.

Claims

1. A computer-executable method for facilitating delivery of advertisements over a Content-Centric Network, comprising:

receiving, by a computing device implementing an affiliate network node in the Content-Centric Network, a content piece from a content producer, wherein the affiliate network node that receives the content piece is not the same as the content producer from which the content piece originated, and wherein the content piece includes a placeholder name prefix associated with a predetermined advertising slot;

modifying, by the affiliate network node, the content piece by replacing the placeholder name prefix with a name prefix of an advertisement or a name prefix associated with an advertiser;

hosting the modified content piece at the computing device implementing the affiliate network node for distribution to one or more clients;

receiving a request over the Content-Centric Network for the content piece from a client; and

delivering, by the affiliate network node, the modified content piece to the client over the Content-Centric Network.

2. The method of claim 1, further comprising:

receiving a signing key from the content producer; and

producing a signature for the modified content piece using the signing key.

3. The method of claim 1, wherein the advertisement includes at least one of:

a banner;

a pop-up window;

a video clip; and

an audio clip.

4. The method of claim 1, wherein the placeholder name prefix specifies a format for the advertisement associated with the predetermined advertising slot, and wherein modifying the content piece by replacing the placeholder name prefix with the name prefix of the advertisement or a name prefix associated with an advertiser comprises:

modifying the content piece by replacing the placeholder name prefixwith the name prefix of the advertisement or the link thereto that satisfies the format specified by the placeholder name prefix.

5. The method of claim 1, wherein the affiliate network node selects at least one of the advertisement or the advertiser.

6. A computer-executable method for facilitating delivery of an advertisement over a Content-Centric Network, comprising:

hosting a content piece for distribution to one or more clients, by an affiliate network node, wherein the content piece is produced by a content producer and the affiliate network node that hosts the content piece is not the same as the content producer from which the content piece originated, wherein the content piece is embedded with a placeholder name prefix associated with a predetermined advertising slot, and wherein the affiliate network node is associated with the name prefix of the placeholder;

delivering, by the affiliate network node, the content piece including the embedded placeholder name prefix to a client over the Content-Centric Network;

receiving a request from the client corresponding to the placeholder name prefix;

determining a name prefix of an advertisement or a name prefix of an advertiser that is to serve the advertisement that matches the predetermined advertising slot based on the request;

generating, by the affiliate network node, a response packet that includes the name prefix of the advertisement or the name prefix of the advertiser; and

returning, by the affiliate network node, the response packet, which includes the name prefix of the advertisement or the advertiser, to satisfy the request from the client.

7. The method of claim 6, further comprising:

receiving a signing key from the content producer; and

producing a signature for the advertisement or the link using the signing key.

8. The method of claim 6, wherein the advertisement includes at least one of:

a banner;

a pop-up window;

a video clip; and

an audio clip.

9. The method of claim 6, wherein the placeholder name prefix specifies a format for the advertisement associated with the predetermined advertising slot, and wherein determining the name prefix of the advertisement or a name of an advertiser that is to serve the advertisement that matches the predetermined advertising slot based on the request comprises:

determining the name prefix of the advertisement or the link thereto that satisfies the format specified by the placeholder name prefix and matches the predetermined advertising slot based on the request.

10. The method of claim 6, wherein the affiliate network node selects at least one of the advertisement or the advertiser.

11. A non-transitory computer-readable storage medium storing instructions that when executed by a computer cause the computer to perform a method, the method comprising:

receiving, by an affiliate network node in a Content-Centric Network, a content piece from a content producer, wherein the affiliate network node that receives the content piece is not the same as the content producer from which the content piece originated, and wherein the content piece includes a placeholder name prefix associated with a predetermined advertising slot;

modifying, by the affiliate network node, the content piece by replacing the placeholder name prefix with a name prefix of an advertisement or a name prefix associated with an advertiser;

hosting the modified content piece at the affiliate network node for distribution to one or more clients;

receiving a request over the Content-Centric Network for the content piece from a client; and

delivering, by the affiliate network node, the modified content piece to the client over the Content-Centric Network.

12. The computer-readable storage medium of claim 11, wherein the method further comprises:

receiving a signing key from the content producer; and

producing a signature for the modified content piece using the signing key.

13. The computer-readable storage medium of claim 11, wherein the advertisement includes at least one of:

a banner;

a pop-up window;

a video clip; and

an audio clip.

14. The computer-readable storage medium of claim 11, wherein the placeholder name prefix specifies a format for the advertisement associated with the predetermined advertising slot, and wherein modifying the content piece by replacing the placeholder name prefix with the name prefix of the advertisement or a name prefix associated with an advertiser comprises:

modifying the content piece by replacing the placeholder name prefix with the name prefix of the advertisement or the link thereto that satisfies the format specified by the placeholder name prefix.

15. The computer-readable storage medium of claim 11, wherein the affiliate network node selects at least one of the advertisement or the advertiser.

16. A non-transitory computer-readable storage medium storing instructions that when executed by a computer cause the computer to perform a method, the method comprising:

hosting a content piece for distribution to one or more clients-over a Content-Centric Network, by an affiliate network node, wherein the content piece is produced by a content producer and the affiliate network node that hosts the content piece is not the same as the content producer from which the content piece originated, wherein the content piece is embedded with a placeholder name prefix associated with a predetermined advertising slot, and wherein the affiliate network node is associated with the name prefix of the placeholder;

delivering, by the affiliate network node, the content piece including the embedded placeholder name prefix to a client over the Content-Centric Network;

receiving an inquiry from the client about the placeholder name prefix;

determining a name prefix of an advertisement or a name prefix of an advertiser that is to serve the advertisement that matches the predetermined advertising slot;

generating, by the affiliate network node, a response packet that includes the name prefix of the advertisement or the name prefix of the advertiser; and

returning, by the affiliate network node, the response packet, which includes the name prefix of the advertisement or the advertiser, to satisfy the request from the client.

17. The computer-readable storage medium of claim 16, wherein the method further comprises:

receiving a signing key from the content producer; and

producing a signature for the advertisement or the link using the signing key.

18. The computer-readable storage medium of claim 16, wherein the advertisement includes at least one of:

a banner;

a pop-up window;

a video clip; and

an audio clip.

19. The computer-readable storage medium of claim 16, wherein the placeholder name prefix specifies a format for the advertisement associated with the predetermined advertising slot, and wherein determining the name prefix of the advertisement or a name of an advertiser that is to serve the advertisement that matches the predetermined advertising slot based on the request comprises:

determining the name prefix of the advertisement or the link thereto that satisfies the format specified by the placeholder name prefix and matches the predetermined advertising slot based on the request.

20. The computer-readable storage medium of claim 16, wherein the affiliate network node selects at least one of the advertisement or advertiser.