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Mobile application optimization platform

  • US 10,437,709 B2
  • Filed: 09/26/2016
  • Issued: 10/08/2019
  • Est. Priority Date: 07/17/2013
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • assigning, by a server, an experimental treatment, of one or more experimental treatments, to a first device;

    receiving, by the server, response information associated with the experimental treatment based on the first device executing an application and implementing the experimental treatment,the response information being received by the server from the first device and an application server,at least a portion of the response information being collected by the application server based on the application being used by a user of the first device, andthe response information including at least one of;

    information regarding an amount of time Hall the user used the application, orinformation regarding a search performed via the application;

    determining, by the server and based on the response information, that the experimental treatment, of the one or more experimental treatments, is an optimal treatment for an occurrence of a target event; and

    providing, by the server, a result that identifies the experimental treatment as the optimal treatment.

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