Sorting and displaying documents according to sentiment level in an online community

• US 10,437,912 B2
• Filed: 02/28/2014
• Issued: 10/08/2019
• Est. Priority Date: 02/28/2014
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Berube, Richard E., Loredo, Robert E., Lu, Fang, Ricercato, Susan, Sardone, Zi
• Primary Examiner(s): Alam, Hosain T
• Assistant Examiner(s): Ahmed, Saba
• Application Number:
  US14/194,510
• Publication Number:
  US 20150248409A1
• Time in Patent Office: 2,048 Days
• Field of Search: 707748
• CPC Class Codes: G06F 16/93 Document management systems
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/30 Semantic analysis

Abstract

An approach is described for sorting and displaying documents according to sentiment level in an online community. An associated system may include a processor and a memory storing an application program, which, when executed on the processor, performs an operation that may include selecting a review topic in an online community and identifying a plurality of documents contributed for the review topic. The plurality of documents may include at least one of a product review submission, a marketing survey submission, a social network activity stream post, a discussion forum post, a weblog post, and an audiovisual sample. The operation further may include obtaining sentiment data associated with each of the plurality of documents developing a sentiment model based on the obtained sentiment data. Additionally, the operation may include organizing and presenting the plurality of documents in an online community interface based on the sentiment model.

Claims

1. A computer program product comprising a non-transitory computer readable storage medium having program instructions embodied therewith, the program instructions executable by a computing device to cause the computing device to:

select a review topic in an online community;

identify a plurality of documents contributed for the review topic;

obtain sentiment data associated with each of the plurality of documents, wherein obtaining the sentiment data comprises selecting content associated with each of the plurality of documents and determining n-grams in each of the plurality of documents from the selected content via a software-based application capable of natural language processing;

develop a sentiment model based on the obtained sentiment data, wherein developing the sentiment model comprises, for each document among the plurality of documents, calculating a sentiment score for each n-gram in the document by establishing predefined rules based upon one or more factors, and calculating a sentiment score for the document by determining a sum or an average of the respective sentiment scores calculated for all of the n-grams of the document, and wherein a client associated with a client computing application is provided at least one option to determine how the one or more factors are considered in establishing the predefined rules; and

based on the sentiment model, organize and present the plurality of documents in an online community interface of the client computing application, wherein organizing and presenting the plurality of documents comprises;

sorting the plurality of documents by assigning priority values such that documents that have respectively lower sentiment scores calculated during the development of the sentiment model are assigned respectively higher priority values;

differentiating priority values of any group of documents assigned a same priority value by applying at least one tiebreak technique; and

displaying the sorted plurality of documents in the online community interface, wherein documents assigned respectively higher priority values are displayed more prominently than documents assigned respectively lower priority values.

2. The computer program product of claim 1, wherein obtaining the sentiment data associated with each of the plurality of documents further comprises:

sending, to a sentiment processing application, the selected content associated with each of the plurality of documents; and

receiving, from the sentiment processing application, sentiment data corresponding to the n-grams in each of the plurality of documents.

5. The computer program product of claim 2, wherein obtaining the sentiment data associated with each of the plurality of documents further comprises:

creating sentiment context data for each of the plurality of documents based on the received sentiment data corresponding to the language elements in each of the plurality of documents; and

appending the sentiment context data created for each of the plurality of documents to associated metadata.

6. The computer program product of claim 1, wherein a client is provided an option to adjust which of the one or more factors are considered in establishing the predefined rules.

7. The computer program product of claim 1, wherein any document among the plurality of documents assigned a priority value lower than a designated threshold value is omitted from display.

8. The computer program product of claim 1, wherein any document among the plurality of documents having a sentiment score higher than a designated threshold value is omitted from display.

13. The computer program product of claim 1, wherein the one or more factors are selected from the group consisting of (i) level of bias, (ii) use of figures of speech, and (iii) use of indicia of emphasis.

15. The computer program product of claim 1, wherein, for each document among the plurality of documents, calculating a sentiment score for each n-gram in the document further comprises assigning a sentiment score to the n-gram based upon the predefined rules consequent to considering the one or more factors in the context of the n-gram relative to other n-grams.

17. The computer program product of claim 1, wherein the client is provided an option to determine relative weights of the one or more factors.

3. A system comprising:

a processor; and

a memory storing an application program, which, when executed on the processor, performs an operation comprising;

selecting a review topic in an online community;

identifying a plurality of documents contributed for the review topic;

obtaining sentiment data associated with each of the plurality of documents, wherein obtaining the sentiment data comprises selecting content associated with each of the plurality of documents and determining n-grams in each of the plurality of documents from the selected content via a software-based application capable of natural language processing;

developing a sentiment model based on the obtained sentiment data, wherein developing the sentiment model comprises, for each document among the plurality of documents, calculating a sentiment score for each n-gram in the document by establishing predefined rules based upon one or more factors, and calculating a sentiment score for the document by determining a sum or an average of the respective sentiment scores calculated for all of the n-grams of the document, and wherein a client associated with a client computing application is provided at least one option to determine how the one or more factors are considered in establishing the predefined rules; and

based on the sentiment model, organizing and presenting the plurality of documents in an online community interface of the client computing application, wherein organizing and presenting the plurality of documents comprises;

sorting the plurality of documents by assigning priority values such that documents that have respectively lower sentiment scores calculated during the development of the sentiment model are assigned respectively higher priority values;

differentiating priority values of any group of documents assigned a same priority value by applying at least one tiebreak technique; and

displaying the sorted plurality of documents in the online community interface, wherein documents assigned respectively higher priority values are displayed more prominently than documents assigned respectively lower priority values.

4. The system of claim 3, wherein obtaining the sentiment data associated with each of the plurality of documents further comprises:

sending, to a sentiment processing application, the selected content associated with each of the plurality of documents; and

receiving, from the sentiment processing application, sentiment data corresponding to the n-grams in each of the plurality of documents.

9. The system of claim 4, wherein obtaining the sentiment data associated with each of the plurality of documents further comprises:

creating sentiment context data for each of the plurality of documents based on the received sentiment data corresponding to the language elements in each of the plurality of documents; and

appending the sentiment context data created for each of the plurality of documents to associated metadata.

10. The system of claim 3, wherein a client is provided an option to adjust which of the one or more factors are considered in establishing the predefined rules.

11. The system of claim 3, wherein any document among the plurality of documents assigned a priority value lower than a designated threshold value is omitted from display.

12. The system of claim 3, wherein any document among the plurality of documents having a sentiment score higher than a designated threshold value is omitted from display.

14. The system of claim 3, wherein the one or more factors are selected from the group consisting of (i) level of bias, (ii) use of figures of speech, and (iii) use of indicia of emphasis.

16. The system of claim 3, wherein, for each document among the plurality of documents, calculating a sentiment score for each n-gram in the document further comprises assigning a sentiment score to the n-gram based upon the predefined rules consequent to considering the one or more factors in the context of the n-gram relative to other n-grams.

18. The system of claim 3, wherein the client is provided an option to determine relative weights of the one or more factors.