Apparatus and method for information processing and recording

• US 10,438,270 B2
• Filed: 07/04/2012
• Issued: 10/08/2019
• Est. Priority Date: 11/25/2011
• Status: Active Grant

• Current Assignee: Rakuten Group, Inc.
• Original Assignee: Rakuten, Inc. (Rakuten Group, Inc.)
• Inventors: Matsuda, Atsuyoshi, Kawasaki, Fumihiro, Miura, Chihiro
• Primary Examiner(s): Smith, Jeffrey A.
• Assistant Examiner(s): Duraisamygurusamy, Lalith M
• Application Number:
  US14/360,043
• Publication Number:
  US 20150134475A1
• Time in Patent Office: 2,652 Days
• Field of Search: 705 267
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0631 Item recommendations

Abstract

Provided are an information processing apparatus, an information processing method, an information processing program, and a recording medium storing thereon the information processing program, which can prevent a transaction disadvantageous to a user or registration of disadvantageous transaction objects. The information processing apparatus extracts a transaction object, which is identical to or related to a transaction object to be selected by a user and with which a condition more advantageous than the corresponding transaction object is associated, from a storing means that stores information on transaction objects referred to in the past time by the user, and presents the extracted transaction object to the user.

Claims

1. An information processing apparatus, comprising:

at least one non-transitory memory operable to store program code; and

at least one processor operable to read said program code and operate as instructed by said program code, said program code including;

presenting code configured to cause a page to be presented on a screen, the page containing information about one or more transaction objects and one or more user selectable elements provided for performing a predetermined process on the one or more transaction objects;

identifying code configured to identify a first transaction object corresponding to an element that a user is about to select from the one or more user-selectable elements, the element that the user is about to select being detected based on a positional relationship between a pointer that moves in accordance with instructions from a pointing device being operated by the user and the one or more user-selectable elements presented on the screen; and

extracting code configured to identify a second transaction object, which is identical to or related to the first transaction object and with which a condition more advantageous to the user on transaction than the first transaction object is associated, from a storage that stores information on transaction objects referred to in a past time by the user, wherein

the presenting code is further configured to cause information about the second transaction object to be presented in the neighborhood of or over the element that the user is about to select.

2. The information processing apparatus according to claim 1,

said program code further comprising:

first limiting code configured to exclude the presentation of the second transaction object, when the second transaction object has been referred to by the user within a predetermined past time from a present time.

3. The information processing apparatus according to claim 2, said program code further comprising:

second limiting code configured to exclude a second presentation of the second transaction object in a case where a condition more disadvantageous to the user than the second transaction object is associated with a third transaction object and a condition more advantageous to the user on transaction than the first transaction object is associated with the third transaction object, when the third transaction object is specified by the identifying code based on a second user performance after the first transaction object is selected by the user, even though the second transaction object has been presented to the user by the presenting code in a past time.

4. The information processing apparatus according to claim 2, said program code further comprising:

notifying code configured to, when the second transaction object is selected by the user, notify a provider, wherein the provider provides the first transaction object, of selection information indicating the selection of the second transaction object presented by the presenting code, instead of the transaction object, wherein the selection information is configured to assist the provider in improving a condition associated with the first transaction object.

5. The information processing apparatus according to claim 2,

wherein a plurality of conditions are associated with each of the first and second transaction objects,

the program code further comprises an aggregating code configured to form a score by aggregating values corresponding to a plurality of conditions for each of the first and second transaction objects, and

wherein the extracting code is further configured to identify the second transaction object by comparing a second value of the score which is aggregated by the aggregating code with respect to the second transaction object with a first value of the score which is aggregated by the aggregating code with respect to the first transaction object.

6. The information processing apparatus according to claim 1, said program code further comprising:

first limiting code that limits the presentation of a predetermined number of the transaction objects retroactively to a past time from a present time among the transaction objects in the storage.

7. The information processing apparatus according to claim 6, said program code further comprising:

second limiting code configured to limit the presentation of a second transaction object in a case where a condition more disadvantageous to the user on transaction than the second transaction object is associated with a third transaction object and a condition more advantageous to the user on transaction than a first transaction object is associated with the third transaction object, when the third transaction object to be newly selected by the user is specified by the identifying code after the first transaction object is selected by the user, even though the second transaction object associated with a condition more advantageous to the user on transaction than the first transaction object specified by the identifying code is presented to the user by the presenting code.

8. The information processing apparatus according to claim 6, said program code further comprising:

notifying code configured to, when the transaction object presented by the presenting code is selected by the user, notify a provider, which provides the first transaction object identified by the identifying code, of information indicating the selection of the second transaction object presented by the presenting code, instead of the first transaction object.

9. The information processing apparatus according to claim 6,

wherein a condition is associated with each of the transaction objects with respect to one or more contents,

the program code further comprises aggregating code that aggregates values corresponding to conditions associated with the one or more contents among the contents associated with the first transaction object, and

the extracting code is further configured to extract the second transaction object by comparing a value which is aggregated by the aggregating code with respect to the first transaction object, with a value which is aggregated by the aggregating code with respect to the transaction object that is identical to or related to the specified transaction object and is stored in the storage.

10. The information processing apparatus according to claim 1, said program code further comprising:

second limiting code configured to exclude a second presentation of the second transaction object in a case where a condition more disadvantageous to the user than the second transaction object is associated with a third transaction object and a condition more advantageous to the user on transaction than the first transaction object is associated with the third transaction object, when the third transaction object is specified by the identifying code based on a second user performance after the first transaction object is selected by the user, even though the second transaction object has been presented to the user by the presenting code in a past time.

11. The information processing apparatus according to claim 1, said program code further comprising:

notifying code configured to, when the second transaction object is selected by the user, notify a provider, wherein the provider provides the first transaction object, of selection information indicating the selection of the second transaction object presented by the presenting code, instead of the first transaction object, wherein the selection information is configured to assist the provider in improving a condition associated with the first transaction object.

12. The information processing apparatus according to claim 1,

wherein the first information is included in at least one of a history of a transaction history of transaction objects on which the user has conducted a transaction, a registration history of transaction objects registered in a predetermined reference list by the user, and a browsing history of transaction objects arranged in a page browsed by the user.

13. The information processing apparatus according to claim 12,

wherein when the transaction object to be selected for the transaction is specified, the extracting code is configured to preferentially extract, from the transaction history, a transaction object which is identical to or related to the specified transaction object and with which a condition more advantageous to the user on transaction than the corresponding transaction object is associated.

14. The information processing apparatus according to claim 12,

wherein when a transaction object to be selected for a registration is specified, the extracting code is further configured to preferentially identify, from the registration history, an identifier of the second transaction object.

15. The information processing apparatus according to claim 1,

wherein a plurality of conditions are associated with each of the first and second transaction objects,

the program code further comprises an aggregating code configured to form a score by aggregating values corresponding to the plurality of conditions for each of the first and second transaction objects, and

the extracting code is further configured to identify the second transaction object by comparing a second value of the score which is aggregated by the aggregating code with respect to the second transaction object, with a first value of the score which is aggregated by the aggregating code with respect to the first transaction object.

16. The information processing apparatus according to claim 15, said program code further comprising:

content specifying code configured to specify a content which the user regards as important, based on information on transaction objects referred to in the past time by the user,

wherein the aggregating code is configured to form the score by setting a weight for a value corresponding to a condition associated with the content specified by the content specifying code, to be higher than a weight for a value corresponding to a condition associated with a content unspecified by the content specifying code.

17. The information processing apparatus according to claim 1, wherein the extracting code is configured to determine the condition more advantageous to the user based on a statistical result, and wherein the statistical result is based on statistics of conditions selected in a past time by the user with reference to a purchase history of the user.

18. The information processing apparatus according to claim 1, wherein the condition includes at least one of:

a price, a delivery fee, a point-granting rate, a number of corresponding items in stock, an evaluation of a shop, and a number of days for delivery.

19. The information processing apparatus according to claim 1, wherein the program code further includes receiving code configured to receive information indicating the first transaction object immediately before a selection of the first transaction object by the user.

20. The information processing apparatus according to claim 1, wherein the element that the user is about to select is detected when the pointer becomes positioned within or near a display area of the element.

21. The information processing apparatus according to claim 1, wherein the predetermined process performed on a transaction object is a process for registering the transaction object in a reference list.

22. The information processing apparatus according to claim 1, wherein the predetermined process performed on a transaction object is a process for purchasing the transaction object.

23. The information processing apparatus according to claim 1, wherein the one or more user-selectable elements are each arranged at a different position in the page from the information about the corresponding one or more transaction objects.

24. An information processing method, which is performed by a computer, the information processing method comprising:

presenting a page on a screen, the page containing information about one or more transaction objects and one or more user selectable elements provided for performing a predetermined process on the one or more transaction objects;

identifying a first transaction object corresponding to an element that a user is about to select from the one or more user-selectable elements, the element that the user is about to select being detected based on a positional relationship between a pointer that moves in accordance with instructions from a pointing device being operated by the user and the one or more user-selectable elements presented on the screen; and

identifying a second transaction object, which is identical to or related to the first transaction object and with which a condition more advantageous to the user on transaction than the first transaction object is associated, from a storage that stores information on transaction objects referred to in a past time by the user,

wherein

the presenting further comprises causing information about the second transaction object to be presented in the neighborhood of or over the element that the user is about to select.