Broadcast response method and system
First Claim
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1. A computer-implemented method for generating rewards through tracking an electronic transfer associated with a second receiver, the method comprising:
- associating, by a computer system, content information related to a broadcast media content with a first set of field types in a database;
associating, by the computer system, information from a broadcast data packet with a second set of field types in the database, whereby the first set of field types and the second set of field types have at least one field type in common;
receiving, by the computer system, from a first receiver a response data packet comprising at least a first field type and a second field type;
extracting, by the computer system, from the response data packet at least the first field type and the second field type;
tracking, by the computer system, an electronic transfer of at least the first field type and the second field type to the second receiver; and
storing, by the computer system, in the database a subset field type associated with at least one of the following;
an identification of the first receiver, an identification of the second receiver, the at least one field type in common, information of a reward corollary to the electronic transfer, the tracking of the electronic transfer, the first field type, the second field type,wherein the computer system comprises at least one computer processor and at least one electronic memory.
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Abstract
A system and method for broadcast response generally employing RDS, DARC, or similar technology is provided, including a method for responding to a broadcast comprising extracting an event identifier from a broadcast signal; detecting a response by a user to the broadcast signal; polling a communications device to determine a user identifier; and communicating the event identifier and the user identifier when the user response is detected.
160 Citations
8 Claims
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1. A computer-implemented method for generating rewards through tracking an electronic transfer associated with a second receiver, the method comprising:
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associating, by a computer system, content information related to a broadcast media content with a first set of field types in a database; associating, by the computer system, information from a broadcast data packet with a second set of field types in the database, whereby the first set of field types and the second set of field types have at least one field type in common; receiving, by the computer system, from a first receiver a response data packet comprising at least a first field type and a second field type; extracting, by the computer system, from the response data packet at least the first field type and the second field type; tracking, by the computer system, an electronic transfer of at least the first field type and the second field type to the second receiver; and storing, by the computer system, in the database a subset field type associated with at least one of the following;
an identification of the first receiver, an identification of the second receiver, the at least one field type in common, information of a reward corollary to the electronic transfer, the tracking of the electronic transfer, the first field type, the second field type,wherein the computer system comprises at least one computer processor and at least one electronic memory. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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Specification