Method of providing advertising services and electronic device adapted to the same
First Claim
1. An electronic device in electronic communication with at least one broadcast server that broadcasts content, having real-time viewing rate of the broadcast content and advertising schedule information, and at least one client having viewing information, the electronic device comprising:
- a communication circuitry configured to receive a) the viewing information from the at least one client, and b) the real-time viewing rate of the broadcast content and the advertising schedule information from the at least one broadcast server;
processor configured to;
analyze the received real-time viewing rate of the broadcast content that the at least one broadcast server is broadcasting, based on the received viewing information,analyze an effectiveness of advertising that can be expected when advertisement content is broadcast, based on the received real-time viewing rate and the received advertising schedule information,determine at least one of a broadcasting time and a broadcast server that broadcasts the advertisement content, according to the analyzed effectiveness of advertising, andrequest the determined broadcast server to broadcast the advertisement content at the determined broadcasting time; and
a memory configured to store at least one of the received viewing information, the received advertisement schedule information, or information about the advertisement content,wherein the advertising schedule information comprises information about costs of advertisements to be broadcast along with the broadcast content and the information about at least one slot into which new advertisement content is potentially inserted.
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Accused Products
Abstract
A method of providing advertising services through broadcasts and an electronic device adapted to the method are provided. The electronic device includes: a communication unit for receiving viewing information from at least one client and advertising schedule information from at least one broadcast server; a controller for analyzing the effectiveness of advertising that can be expected when particular advertisement content is broadcast, based on the viewing information and the advertising schedule information, and determining a broadcasting time or a broadcast server that broadcasts the particular advertisement content, according to the analysis result; and a storage unit for storing the viewing information, the advertisement schedule information, or information about at least one advertisement content item.
17 Citations
16 Claims
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1. An electronic device in electronic communication with at least one broadcast server that broadcasts content, having real-time viewing rate of the broadcast content and advertising schedule information, and at least one client having viewing information, the electronic device comprising:
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a communication circuitry configured to receive a) the viewing information from the at least one client, and b) the real-time viewing rate of the broadcast content and the advertising schedule information from the at least one broadcast server; processor configured to; analyze the received real-time viewing rate of the broadcast content that the at least one broadcast server is broadcasting, based on the received viewing information, analyze an effectiveness of advertising that can be expected when advertisement content is broadcast, based on the received real-time viewing rate and the received advertising schedule information, determine at least one of a broadcasting time and a broadcast server that broadcasts the advertisement content, according to the analyzed effectiveness of advertising, and request the determined broadcast server to broadcast the advertisement content at the determined broadcasting time; and a memory configured to store at least one of the received viewing information, the received advertisement schedule information, or information about the advertisement content, wherein the advertising schedule information comprises information about costs of advertisements to be broadcast along with the broadcast content and the information about at least one slot into which new advertisement content is potentially inserted. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of providing advertising services via an electronic device in electronic communication with at least one broadcast server that broadcasts content, having real-time viewing rate of the broadcast content and advertising schedule information, and at least one client having viewing information, the method comprising:
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receiving the viewing information from the at least one client; receiving the advertising schedule information from at least one broadcast server; analyzing the real-time viewing rate of the broadcast content that the at least one broadcast server is broadcasting, based on the received viewing information; analyzing an effectiveness of advertising that can be expected when advertisement content is broadcast, based on the received real-time viewing rate and the received advertising schedule information, determining at least one of a broadcasting tune and a broadcast server that broadcasts the advertisement content based on the analyzed effectiveness of advertising analyzed; and requesting the determined broadcast server to broadcast the advertisement content during the determined broadcasting time, wherein the advertising, schedule information comprises information about costs of advertisements to be broadcast along with the broadcast content and information about at least one slot into which new advertisement content is potentially inserted. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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Specification