Automatically determining a size for a content item for a web page

• US 10,445,406 B1
• Filed: 06/13/2017
• Issued: 10/15/2019
• Est. Priority Date: 09/30/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Rimmer, Graeme John, Hemens, Lewis Jay
• Primary Examiner(s): Cortes, Howard
• Assistant Examiner(s): Mrabi, Hassan
• Application Number:
  US15/621,806
• Time in Patent Office: 854 Days
• Field of Search: 715238
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191

Abstract

Systems and methods for automatically determining a content item size may be based on a size of a viewport and a width of a parent element. A script may be configured to determine a size of a viewport, determine a width of a parent element of a resource, and determine a content item size based, at least in part, on the size of the view port and the width of the parent element. A dimension of the determined content item size may be used by a content item selection system to determine a set of content items. A content item selection system may select a content item from the determined set of content items and serve data to effect display of the selected content item in the parent element with the resource.

Claims

1. A method for providing content items, the method comprising:

receiving, from a client device, a request for a content item responsive to a resource loading for display on the client device, the request identifying a dimension of a content item size, the content item size determined based on a viewport size of a viewport of an application of the client device within which the resource is displayed, a resource dimension of the resource, and a parent dimension of a parent element of the resource;

determining, using the one or more processing modules, a set of content items based on the dimension of the content item size identified by the request, each content item of the set of content items having a size that corresponds to the content item size identified by the request;

selecting, using the one or more processing modules and from the determined set of content items that are determined based on the dimension of the content item size identified by the request, a first content item to be displayed on the client device; and

serving, using the one or more processing modules and to the client device, data to effect display of the first content item in the parent element with the resource.

2. The method of claim 1, wherein the content item size is selected from a set of predetermined standard sizes.

3. The method of claim 1, wherein the data causes the client device to rank each predetermined standard size of a set of predetermined standard sizes, wherein the ranking is based, at least in part, on an area of each predetermined standard size, an estimated revenue value of each predetermined standard size, and a ratio match value.

4. The method of claim 3, wherein the ratio match value is based, at least in part, on the width of the parent element and a width of the viewport.

5. The method of claim 4, wherein the ratio match value is based, at least in part, on a ratio of a first dimension of each predetermined standard size to the width of the parent element.

6. The method of claim 5, wherein the ratio match value is further based, at least in part, on a ratio of a second dimension of each predetermined standard size to the width of the viewport less the width of the parent element.

7. The method of claim 3, wherein a predetermined standard size of the set of predetermined standard sizes is not ranked if an area of the predetermined standard size exceeds a predetermined percentage of an area of the viewport.

8. The method of claim 1, wherein the data causes the client device to determine a second content item size based, at least in part, on a second size of the viewport and a second width of the parent element.

9. The method of claim 8 further comprising:

receiving, at the one or more processing modules, a dimension of the determined second content item size; and

serving, using the one or more processing modules, second data to the client device to effect display of the first content item with the resource based on the dimension of the determined second content item size.

10. The method of claim 8, wherein the data causes the client device to resize the first content item based on the determined second content item size.

11. A system for providing content items comprising:

one or more processing modules; and

one or more storage devices storing instructions that, when executed by the one or more processing modules, cause the one or more processing modules to perform operations comprising;

receiving, from a client device, a request for a script responsive to a resource loading for display on the client, the request identifying a dimension of a content item size, the content item size determined based on a viewport size of a viewport of an application of the client device within which the resource is displayed, a resource dimension of the resource, and a parent dimension of a parent element of the resource;

determining a set of content items based on the dimension of the content item size identified by the request, each content item of the set of content items having a size that corresponds to the content item size identified by the request;

selecting, from the determined set of content items that are determined based on the dimension of the content item size identified by the request, a first content item to be displayed on the client device; and

serving data to effect display of the first content item in the parent element with the resource.

12. The system of claim 11, wherein the data causes the client device to rank each predetermined standard size of a set of predetermined standard sizes, wherein the ranking is based, at least in part, on an area of each predetermined standard size, an estimated revenue value of each predetermined standard size, and a ratio match value.

13. The system of claim 12, wherein the ratio match value is based, at least in part, on a ratio of a first dimension of each predetermined standard size to the width of the parent element and a ratio of a second dimension of each predetermined standard size to the width of the viewport less the width of the parent element.

14. The system of claim 11, wherein a predetermined standard size of the set of predetermined standard sizes is not ranked if an area of the predetermined standard size exceeds a predetermined percentage of an area of the viewport.

15. The system of claim 11, wherein the data causes the client device to determine a second content item size based, at least in part, on a second size of the viewport and a second width of the parent element.

16. The system of claim 15, wherein the one or more storage devices store instructions that cause the one or more processing modules to perform operations further comprising:

receiving a dimension of the determined second content item size; and

serving second data to the client device to effect display of the first content item with the resource based on the dimension of the determined second content item size.

17. A non-transitory computer-readable storage device storing instructions that, when executed by one or more processing modules, cause the one or more processing modules to perform operations comprising:

receiving, from a client device, a request for a content item responsive to a resource loading for display on the client, the request identifying a dimension of a content item size, the content item size determined based on a viewport size of a viewport an application of the client device within which the resource is displayed, a resource dimension of the resource, and a parent dimension of a parent element of the resource;

determining a set of content items based on the dimension of the content item size identified by the request, each content item of the set of content items having a size that corresponds to the content item size identified by the request;

selecting, from the determined set of content items based on the dimension of the content item size identified by the request, a first content item to be displayed on the client device; and

serving data to effect display of the first content item in the parent element with the resource.

18. The non-transitory computer-readable storage device of claim 17, wherein the data causes the client device to rank each predetermined standard size of a set of predetermined standard sizes, wherein the ranking is based, at least in part, on an area of each predetermined standard size, an estimated revenue value of each predetermined standard size, and a ratio match value.

19. The non-transitory computer-readable storage device of claim 18, wherein the ratio match value is based, at least in part, on a ratio of a first dimension of each predetermined standard size to the width of the parent element and a ratio of a second dimension of each predetermined standard size to the width of the viewport less the width of the parent element.

20. The non-transitory computer-readable storage device of claim 17, wherein a predetermined standard size of the set of predetermined standard sizes is not ranked if an area of the predetermined standard size exceeds a predetermined percentage of an area of the viewport.