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Time-in-store estimation using facial recognition

  • US 10,445,563 B2
  • Filed: 09/28/2017
  • Issued: 10/15/2019
  • Est. Priority Date: 12/12/2012
  • Status: Active Grant
First Claim
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1. A non-transitory computer readable medium having instructions stored thereon for monitoring a frequency an individual visits a specified area, in which the instructions when executed by a computing system cause the computing system to at least:

  • receive an image of an entrance location of a specified area from a camera;

    timestamp the image of the entrance location with an associated entrance time; and

    detect one or more faces in the image of the entrance location using a face detection algorithm;

    create an entrance image of the one or more faces detected in the image of the entrance location;

    store the entrance image and the entrance time together in an image database;

    detect a matching image by at least using a facial recognition algorithm to compare the entrance image stored in the image database to previously stored face images stored in the image database, wherein the matching entrance image contains a facial match to one of the previously stored face images;

    calculate a frequency at which a matched individual visits the specified area based on a comparison of the entrance time stored in the image database corresponding to the entrance image and a time stored in the database corresponding to the matching image.

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