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System and method for integrating text analytics driven social metrics into business architecture

  • US 10,445,677 B2
  • Filed: 03/28/2011
  • Issued: 10/15/2019
  • Est. Priority Date: 03/28/2011
  • Status: Active Grant
First Claim
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1. A computer implemented method for use with a business architecture of an underlying business, the business architecture documenting and communicating a current situation of the underlying business in order to drive business actions, the method comprising:

  • selecting, by a processor in communication with memory, an element from a data structure representing a business architecture of an underlying business for evaluation, the business architecture comprising a map having one or more elements associated with one or more respective business metrics, wherein each business metric is a quantifiable component reflecting performance of an element; and

    integrating, by the processor, social media data into the business architecture, the integration comprising;

    automatically creating a social media metric based on the selected element, including automatically deriving the social media metric from the selected element, wherein the social media metric characterizes one or more attributes of the selected element, and wherein the social media metric is a statistical measure reflecting consumer perception contained within online consumer generated data;

    automatically assigning the created social media metric to a business metric;

    producing a correlation between the social media metric and the assigned business metric;

    creating a heat map, including converting the produced correlation, the social media metric, and the assigned business metric into a heat map, wherein the heat map is a graphical user interface to visually display a strength of the correlation between the social media metric and the assigned business metric;

    analyzing data represented in the heat map, including;

    acquiring data from one or more social media providers;

    creating a value for the social media metric based on the acquired data; and

    populating the value of the social media metric into the selected element displayed in the heat map;

    analyzing the heat map including receiving one or more observations associated with the selected element including a change in the social media metric value;

    dynamically adjusting the business architecture in response to the analysis, wherein the adjustment including;

    activating an application and instructing the application for effecting modifications to the data structure of the business architecture including changing a business metric target based on the received observations; and

    executing, by the application, the modifications to the data structure of the business architecture wherein the modifications align the data structure of the business architecture with the change in the social media metric value.

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