System and method for integrating text analytics driven social metrics into business architecture

• US 10,445,677 B2
• Filed: 03/28/2011
• Issued: 10/15/2019
• Est. Priority Date: 03/28/2011
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Glissmann, Susanne M., Lelescu, Ana, Terrizzano, Ignacio G.
• Primary Examiner(s): Misiaszek, Amber A
• Application Number:
  US13/073,509
• Publication Number:
  US 20120253858A1
• Time in Patent Office: 3,123 Days
• Field of Search: 705 711- 742
• CPC Class Codes: G06F 40/40 Processing or translation of natural language natural language analysis G06F40/20; semantic analysis G06F40/30
• CPC Class Codes: G06Q 10/06393 Score-carding, benchmarking or key performance indicator [KPI] analysis
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Embodiments of the invention relate to an architectural structure for representing an underlying business and tools to support dynamic adjustment of the structure. A social media metric is created and associated with a business metric of a component represented in the architectural structure, and an impact on the underlying business is identified and measured based upon this association. Accordingly, elements of the structure are parsed and analyzed, and in response to the analysis, the structure is dynamically modified to mitigate receipt of measured negative output data.

Claims

1. A computer implemented method for use with a business architecture of an underlying business, the business architecture documenting and communicating a current situation of the underlying business in order to drive business actions, the method comprising:

selecting, by a processor in communication with memory, an element from a data structure representing a business architecture of an underlying business for evaluation, the business architecture comprising a map having one or more elements associated with one or more respective business metrics, wherein each business metric is a quantifiable component reflecting performance of an element; and

integrating, by the processor, social media data into the business architecture, the integration comprising;

automatically creating a social media metric based on the selected element, including automatically deriving the social media metric from the selected element, wherein the social media metric characterizes one or more attributes of the selected element, and wherein the social media metric is a statistical measure reflecting consumer perception contained within online consumer generated data;

automatically assigning the created social media metric to a business metric;

producing a correlation between the social media metric and the assigned business metric;

creating a heat map, including converting the produced correlation, the social media metric, and the assigned business metric into a heat map, wherein the heat map is a graphical user interface to visually display a strength of the correlation between the social media metric and the assigned business metric;

analyzing data represented in the heat map, including;

acquiring data from one or more social media providers;

creating a value for the social media metric based on the acquired data; and

populating the value of the social media metric into the selected element displayed in the heat map;

analyzing the heat map including receiving one or more observations associated with the selected element including a change in the social media metric value;

dynamically adjusting the business architecture in response to the analysis, wherein the adjustment including;

activating an application and instructing the application for effecting modifications to the data structure of the business architecture including changing a business metric target based on the received observations; and

executing, by the application, the modifications to the data structure of the business architecture wherein the modifications align the data structure of the business architecture with the change in the social media metric value.

2. The method of claim 1, wherein the creation of the social media metric further comprises inputting at least one keyword describing the one or more attributes into a text analytics engine, the engine collecting and analysing data characterizing one or more factors external to an associated underlying business, and wherein assigning the created social media metric to the business metric further comprises populating a value of the created social media metric into the selected element of the business architecture.

3. The method of claim 1, further comprising identifying and measuring an impact on the underlying business resulting from dynamically adjusting the business architecture.

4. The method of claim 1, wherein changing the business metric target comprises changing a value setting of an underlying business element.

14. The method of claim 1, wherein the modifications are selected from the group consisting of:

changes to connected processes, changes to organization units, and changes to applications.

5. A computer program product for modifying a business architecture of an underlying business, the business architecture documenting and communicating a current situation of the underlying business in order to drive business actions, the computer program product comprising a computer readable hardware storage medium having computer readable program code embodied therewith, the program code executable by a processor to:

select an element from a data structure representing a business architecture of an underlying business for evaluation, the business architecture comprising a map having one or more elements associated with one or more respective business metrics, wherein each business metric is a quantifiable component reflecting performance of a business element; and

integrate, by the processor, social media data into the business architecture, the integration comprising program code to;

automatically create a social media metric based on the selected element, including automatically deriving the social media metric from the selected element, wherein the social media metric characterizes one or more attributes of the selected business element, and wherein the social media metric is a statistical measure reflecting consumer perception contained within online consumer generated data;

automatically assign the created social media metric to a business metric;

produce a correlation between the social media metric and the assigned business metric;

create a heat map, including convert the produced correlation, the social media metric, and the assigned business metric into a heat map, wherein the heat map is a graphical user interface to visually display a strength of the correlation between the social media metric and the assigned business metric;

analyze data represented in the heat map, including program code to;

acquire data from one or more social media providers;

create a value for the social media metric based on the acquired data; and

populate the value of the social media metric into the selected element displayed in the heat map;

analyze the heat map, including receive one or more observations associated with the selected element, including a change in the social media metric value;

dynamically adjust the business architecture in response to the analysis, the adjustment including;

activating and instructing an application for effecting modifications to the data structure of the business architecture including to change a business metric target based on the received observations; and

;

the application effectuating the modifications to the data structure upon receipt of the instructions, wherein the modifications align the data structure of the business architecture with the change in social media metric value.

6. The computer program product of claim 5, wherein the creation of the social media metric further comprises program code to input at least one keyword describing the one or more attributes into a text analytics engine, the engine collecting and analysing data characterizing one or more factors external to an associated underlying business, and wherein assigning the created social media metric to the business metric further comprises program code to populate a value of the created social media metric into the selected element of the business architecture.

7. The computer program product of claim 5, further comprising program code to identify and measure an impact on the underlying business resulting from dynamically adjusting the business architecture.

8. The computer program product of claim 5, wherein changing the business metric target comprises program code to change a target value setting of an underlying business element.

15. The computer program product of claim 5, wherein the modifications are selected from the group consisting of:

changes to connected processes, changes to organization units, and changes to applications.

18. The computer program product of claim 5, wherein the computer readable hardware storage medium is a non-transitory computer readable hardware storage medium.

9. A computer system comprising:

a storage component that includes information describing a business architecture of an underlying business, the business architecture documenting and communicating a current situation of the underlying business in order to drive business actions, wherein the business architecture comprises a map having one or more elements associated with one or more respective business metrics, and wherein each business metric is a quantifiable component reflecting performance of an element;

a tool in communication with a processor and the storage component, the tool configured to support dynamic adjustment of the business architecture, including the tool to;

select an element from a data structure representing the business architecture for evaluation; and

integrate social media data into the business architecture, the integration comprising the tool to;

automatically create a social media metric based on the selected element, including automatically deriving the social media metric from the selected element, wherein the social media metric characterizes one or more attributes of the selected element, and wherein the social media metric is a statistical measure reflecting consumer perception contained within online consumer generated data;

automatically assign the created social metric to a business metric;

produce a correlation between the social media metric and the assigned business metric;

create a heat map, including convert the produced correlation, the social media metric, and the assigned business metric into a heat map, wherein the heat map is a graphical user interface to visually display a strength of the correlation between the social media metric and the assigned business metric;

analyze data represented in the heat map, including;

acquire data from one or more social media providers;

create a value for the social media metric based on the acquire data; and

populating the value of the social media metric into the selected element displayed in the heat map;

the tool to analyze the heat map, including receive at least one observation associated with the selected element, including a change in the social media metric value; and

dynamically adjust the business architecture in response to the analysis, including the tool to;

activate and instruct an application for effecting modifications to the data structure of the business architecture including changing a business metric target based on the received observations, and the application effectuating the modifications to the data structure upon receipt of the instruction wherein the modifications align the data structure of the business architecture with the change in the social media metric value.

10. The system of claim 9, wherein the creation of the social media metric further comprises the tool to input at least one keyword describing the one or more attributes into a text analytics engine, wherein the engine collects and analyses data characterizing one or more factors external to an associated underlying business, and wherein assigning the social media metric to the business metric further comprises the tool to populate a value of the at least one created social metric into the selected element of the business architecture.

11. The system of claim 9, further comprising the tool to identify and measure an impact on the underlying business based upon the dynamic adjustment.

12. The system of claim 9, wherein changing the business metric target comprises the tool to change a target value setting of an underlying business element.

16. The computer system of claim 9, wherein the modifications are selected from the group consisting of:

changes to connected processes, changes to organization units, and changes to applications.

13. A method, comprising:

obtaining, by a processor in communication with memory, one or more keywords from a business architecture; and

integrating, by the processor, social media data into the business architecture, the integration comprising;

inputting, by the processor, the keywords into a text analytics engine;

using the text analytics engine, in view of the keywords, to create a social media metric, wherein the social media metric characterizes one or more factors external to the business, and wherein the social media metric reflects perception contained within online consumer generated data;

associating a business metric with the social media metric, wherein the business metric is a quantifiable component reflecting performance of an element of the business architecture;

producing a correlation between the associated social media metric and business metric, and converting the produced correlation into a heat map, wherein the heat map is a graphical user interface to visually display a strength of the correlation between the social media metric and the assigned business metric;

analyzing data representing in the heat map, including receiving one or more observations associated with the selected element; and

dynamically adjusting the business architecture in response to the analysis, the adjustment including;

changing a business metric target based on the received observations; and

activating and instructing an application for effecting modifications to the business architecture, the application effectuating the modifications upon receipt of the instructions.

17. The method of claim 13, wherein the modifications are selected from the group consisting of:

changes to connected processes, changes to organization units, and changes to applications.