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Methods and apparatus for context-specific content delivery

  • US 10,445,784 B2
  • Filed: 07/23/2018
  • Issued: 10/15/2019
  • Est. Priority Date: 08/04/2005
  • Status: Active Grant
First Claim
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1. In a digital content delivery network comprising server apparatus and a computerized client device in data communication therewith, a method of providing primary digital content and contextually-related secondary digital content to the computerized client device via the digital content delivery network, the method comprising:

  • generating, via the server apparatus, a cryptographic hash for providing an anonymized identification of the computerized client device;

    collecting, via the server apparatus, a plurality of anonymized user data associated with the cryptographic hash, the plurality of anonymized user data comprising one or more of historical user activity data or user profile data;

    receiving, at the server apparatus as sent from the computerized client device, data indicative of a user request for the primary digital content, wherein the primary digital content consists of video content, audio content, or both;

    based at least in part on the data indicative of the user request for the primary digital content;

    accessing the plurality of anonymized user data;

    accessing metadata associated with the primary digital content; and

    automatically generating a search string based at least on at least a portion of the metadata associated with the primary digital content and at least a portion of the plurality of anonymized user data;

    providing the search string to a computerized search entity for a search of a database of secondary digital content, the search producing a plurality of contextually-related secondary digital content elements which have each been evaluated to bear a prescribed relationship to at least one of the at least portion of the metadata associated with the primary digital content or the at least portion of the plurality of anonymized user data;

    accessing data related to one or more metrics associated with each of the plurality of contextually-related secondary digital content elements;

    selecting at least one of the plurality of contextually-related secondary digital content elements based at least in part on the one or more metrics associated therewith; and

    enabling delivery, via the digital content delivery network, of the primary digital content and the at least one of the plurality of contextually-related secondary digital content elements to the computerized client device, thereby enabling display of the primary digital content and the at least one of the plurality of contextually-related secondary digital content elements on a display device associated with the computerized client device.

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