Methods, systems, and computer-readable media for targeted distribution of digital on-screen graphic elements

• US 10,448,078 B2
• Filed: 06/05/2015
• Issued: 10/15/2019
• Est. Priority Date: 06/05/2014
• Status: Active Grant

• Current Assignee: FreeWheel Media Incorporated (Comcast Corporation)
• Original Assignee: Visible World, LLC
• Inventors: Marcus, Claudio, Haberman, Seth
• Primary Examiner(s): Tran, Hai V
• Application Number:
  US14/731,956
• Publication Number:
  US 20150358664A1
• Time in Patent Office: 1,593 Days
• Field of Search: 725 35, 725 34, 725 32, 725 14, 725 98, 725 90, 725 52, 725135, 725 42, 725 93, 725116, 725120, 725132
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/42684 Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8153 comprising still images, e.g. texture, background image

Abstract

Systems and methods for presenting targeted digital on-screen graphics are described. A content originator, such as an advertiser or media network operator, may specify targeted segments and/or targeted digital on-screen graphics to be presented to one or more viewers of an available audience. The expected presentation of a digital on-screen graphic on a content presentation device associated with targeted segments may be detected. A target digital on-screen graphic may be transmitted or otherwise made available to the content presentation device. The targeted digital on-screen graphic may be displayed instead of or overlaying at least a portion of the original digital on-screen graphic, such that all or a portion of the original digital on-screen graphic is substituted by the target digital on-screen graphic.

Claims

1. A system comprising:

a processor of a server; and

a non-transitory, computer-readable storage medium in operable communication with the processor, wherein the computer-readable storage medium contains one or more programming instructions that, when executed, cause the processor to;

receive target information associated with a plurality of content presentation devices;

receive campaign information associated with one or more targeted on-screen graphics;

determine, based at least on the received target information and the received campaign information, to present a targeted on-screen graphic of the one or more targeted on-screen graphics to at least one target device of the plurality of content presentation devices during presentation of content, wherein the targeted on-screen graphic is generated based on determining data previously viewed on the at least one target device;

receive expected presentation information indicating a predetermined time duration for an expected presentation of an original on-screen graphic at the at least one target device; and

generate, based on the expected presentation information, targeted presentation information to trigger the targeted on-screen graphic to be presented at the at least one target device during the predetermined time duration of the presentation of the original on-screen graphic such that the targeted on-screen graphic is visible and overlays at least a portion of the original on-screen graphic within the presented content such that the portion of the original on-screen graphic is not visible.

2. The system of claim 1, wherein the content presentation device comprises at least one of:

a television, a set-top-box, a display monitor, a personal video recorder, a hard drive, and a content receiver.

3. The system of claim 1, wherein the target information comprises information indicating content presentation device viewer content interaction history.

4. The system of claim 1, wherein the target information comprises a unique device identifier associated with a content presentation device.

5. The system of claim 1, wherein the targeted on-screen graphic is generated based on graphic presentation information associated with the original on-screen graphic.

6. The system of claim 1, wherein the original on-screen graphic and the targeted on-screen graphic are received via a local area network.

7. A computer-implemented method comprising:

receiving, by a server, target information associated with a plurality of content presentation devices;

receiving, by a server, campaign information associated with one or more targeted on-screen graphics;

determining, by a server and based at least on the received target information and the received campaign information, to present a targeted on-screen graphic of the one or more targeted on-screen graphics to at least one target device of the plurality of content presentation devices during presentation of content, wherein the targeted on-screen graphic is generated based on determining data previously viewed on the at least one target device;

receiving, by a server, expected presentation information indicating a predetermined time duration for an expected presentation of an original on-screen graphic at the at least one target device; and

generating, by a server and based on the expected presentation information, targeted presentation information to trigger the targeted on-screen graphic to be presented at the at least one target device during the predetermined time duration of the presentation of the original on-screen graphic such that the targeted on-screen graphic is visible and overlays at least a portion of the original on-screen graphic within the presented content such that the portion of the original on-screen graphic is not visible.

8. The method of claim 7, wherein the content presentation device comprises at least one of:

a television, a set-top-box, a display monitor, a personal video recorder, a hard drive, and a content receiver.

9. The method of claim 7, wherein the target information comprises information indicating content presentation device viewer content interaction history.

10. The method of claim 7, wherein the target information comprises a unique device identifier associated with a content presentation device.

11. The method of claim 7, wherein the targeted on-screen graphic is generated based on graphic presentation information associated with the original on-screen graphic.

12. The method of claim 7, wherein the original on-screen graphic comprises a bug embedded in or overlaid on the content.

13. A non-transitory computer-readable storage medium having computer-readable program code stored thereon, the computer-readable program code, when executed by a processor of a server, causing:

receiving target information associated with a plurality of content presentation devices;

receiving campaign information associated with one or more targeted on-screen graphics;

determining, based at least on the received target information and the received campaign information, to present a targeted on-screen graphic of the one or more targeted on-screen graphics to at least one target device of the plurality of content presentation devices during presentation of content, wherein the targeted on-screen graphic is generated based on determining data previously viewed on the at least one target device;

receiving expected presentation information indicating a predetermined time duration for an expected presentation of an original on-screen graphic at the at least one target device; and

generating, based on the expected presentation information, targeted presentation information to trigger the targeted on-screen graphic to be presented at the at least one target device during the predetermined time duration of the presentation of the original on-screen graphic such that the targeted on-screen graphic is visible and overlays at least a portion of the original on-screen graphic within the presented content such that the portion of the original on-screen graphic is not visible.

14. The non-transitory computer-readable storage medium of claim 13, wherein the content presentation device comprises at least one of:

a television, a set-top-box, a display monitor, a personal video recorder, a hard drive, and a content receiver.

15. The non-transitory computer-readable storage medium of claim 13, wherein the target information comprises information indicating content presentation device viewer content interaction history.

16. The non-transitory computer-readable storage medium of claim 13, wherein the target information comprises a unique device identifier associated with a content presentation device.

17. The non-transitory computer-readable storage medium of claim 13, wherein the computer-readable program code, when executed by the processor, further causes:

determining viewership analytics of the plurality of content presentation devices, wherein the viewership analytics comprises advertising effectiveness of viewing the targeted on-screen graphic relative to viewing the original on-screen graphic, and

wherein the viewership analytics of the plurality of presentation devices further comprises at least one of;

a number of the plurality of content presentation devices exposed to the targeted on-screen graphic;

a number of the plurality of content presentation devices exposed to other targeted on-screen graphics associated with the campaign information;

a number of times each device of the plurality of content presentation devices was exposed to the targeted on-screen graphic; and

a timing associated with each exposure of the targeted on-screen graphic.