Supplemental content determinations for varied media playback

• US 10,448,109 B1
• Filed: 09/26/2017
• Issued: 10/15/2019
• Est. Priority Date: 09/26/2017
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Galep, Jason Adrian, Pineda, Alexei
• Primary Examiner(s): Chin, Ricky
• Application Number:
  US15/716,380
• Time in Patent Office: 749 Days
• Field of Search: None
• CPC Class Codes: H04N 21/2387 Stream processing in response to a playback request from an end-user, e.g. for trick-play
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4402 involving reformatting operations of video signals for household redistribution, storage or real-time display details of conversion of video standards at pixel level H04N7/01; video transcoding H04N19/40; adapting incoming signals to the display format of the display terminal G09G5/005; media handling at the source in data packet switching networks H04L65/764
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/8126 involving additional data, e.g. news, sports, stocks, weather forecasts

Abstract

Various embodiments allow, as an alternative to skippable content, creation and delivery of secondary or supplemental content which renders differently in fast-forward or another adjusted-speed mode and presents a call for interaction. When primary content on a client device is determined fast-forwarded, through indicators such as embedded markers, an overlay, replacing, or otherwise enhancing supplemental content is selected from a plurality of options and displayed on the device such that it provides a perceptible message and an opportunity for interaction through hyperlinks in the supplemental content. Supplemental content may be in the form of an icon or other static images, a banner display, a series of still images from the primary content, a hyperlinked landing page for interaction, animations, a video clip, or text. Assisting in supplemental content selection, metrics including number of views, quartile reporting, or click-through rates are compiled.

Claims

1. A computer-implemented method, comprising:

detecting one or more content markers contained in primary video content being displayed via a client device;

determining, based at least in part upon a timing or information of the content markers, a location and playback speed of the primary video content by the client device, the playback speed corresponding to a fast-forward playback mode;

providing, to a supplemental content provider, information about the primary video content and the fast-forward playback mode;

receiving, from the supplemental content provider, one or more options for supplemental content to be displayed over the primary video content while in the fast-forward playback mode, the one or more options including at least one of text, image content, animation, or video content relating to the primary video content;

compiling supplemental content metrics including at least click-through rates;

selecting a selected supplemental content from the one or more options, based at least in part on the determined playback speed, an anticipated duration of the fast-forward playback mode, demographics of an expected content consumer, of and the supplemental content metrics;

causing the selected supplemental content to be displayed, via the client device, as an overlay with respect to the primary video content, the selected supplemental content containing one or more navigational elements;

reducing a second playback speed of the selected supplemental content, based on the determined fast-forward speed, such that the supplemental content is displayed at a normal speed during the fast-forward playback mode; and

providing an opportunity for interaction through the one or more navigational elements in the selected supplemental content, the opportunity for interaction capable of resuming at least one of the playback speed of the primary video content or the second playback speed of the selected supplemental content.

2. The computer-implemented method of claim 1, further comprising:

reformatting the selected supplemental content for display on the client device, based on the determined fast-forward speed.

3. The computer-implemented method of claim 1, wherein the supplemental content metrics include at least one of a number of views, supplemental content display patterns arising over time, or quartile reporting.

4. A computer-implemented method, comprising:

determining a location and a playback speed of a primary content by a client device, the playback speed corresponding to an adjusted-speed playback mode;

compiling supplemental content metrics including at least click-through rates;

selecting a supplemental content from one or more options, based at least in part on the determined playback speed, an anticipated duration of the adjusted-speed playback mode, and the supplemental content metrics;

delivering, by at least one server, the supplemental content for display on the client device;

causing the selected supplemental content to be displayed, via the client device, as an overlay with respect to the primary content;

reducing a second playback speed of the selected supplemental content, based on the determined playback speed, such that the supplemental content is displayed at a normal speed during the determined adjusted-speed advancement of the primary content; and

providing an opportunity for interaction through one or more navigational elements within the selected supplemental content, the opportunity for interaction capable of resuming at least one of the playback speed of the primary content or the second playback speed of the selected supplemental content.

5. The computer-implemented method of claim 4, further comprising:

contacting, by the at least one server, a content platform or database containing a plurality of supplemental content options capable of being displayed or played for varying lengths of time.

6. The computer-implemented method of claim 4, further comprising:

detecting one or more content markers embedded in the primary content; and

utilizing the one or more content markers to assist in determining at least one of the location and playback of the primary content.

7. The computer-implemented method of claim 4, wherein the supplemental content includes at least one of text, image content, animation, or video content relating to the primary content.

8. The computer-implemented method of claim 4, further comprising:

reformatting the selected supplemental content for display on the client device, based on the determined playback speed.

9. The computer-implemented method of claim 4, further comprising:

replacing the primary content with the selected supplemental content, based on metadata in a feed on the client device.

10. The computer-implemented method of claim 4, further comprising:

storing the supplemental content locally on the client device.

11. The computer-implemented method of claim 4, wherein the supplemental content metrics include:

at least one of a number of views, supplemental content display patterns arising over time, or quartile reporting.

12. A computing system, comprising:

at least one processor; and

memory including instructions that, when executed by the at least one processor, cause the computing system to;

determine a location and a playback speed of a primary content by a client device, the playback speed corresponding to an adjusted-speed playback mode;

compile supplemental content metrics including at least click-through rates;

select a supplemental content from one or more options, based at least in part on the determined playback speed, an anticipated duration of the adjusted-speed playback mode, and the supplemental content metrics;

deliver, by at least one server, the selected supplemental content for display on the client device;

cause the selected supplemental content to be displayed, via the client device, as an overlay with respect to the primary content;

reduce a second playback speed of the selected supplemental content, based on the determined playback speed, such that the supplemental content is displayed at a normal speed during the determined adjusted-speed playback mode of the primary content; and

provide an opportunity for interaction through one or more navigational elements within the selected supplemental content, the opportunity for interaction capable of resuming at least one of the playback speed of the primary content or the second playback speed of the selected supplemental content.

13. The computing system of claim 12, wherein the instructions when executed further cause the computing system to:

contact a content platform or database containing a plurality of supplemental content options capable of being displayed or played for varying lengths of time.

14. The computing system of claim 12, wherein the instructions when executed further cause the computing system to:

detect one or more content markers embedded in the primary content; and

utilize the one or more content markers to assist in determining at least one of the location and playback of the primary content.

15. The computing system of claim 12, wherein the instructions when executed further cause the computing system to:

reformat the selected supplemental content for display on the client device, based at least in part on the determined playback speed.