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Interactive channel

  • US 10,448,217 B2
  • Filed: 09/15/2014
  • Issued: 10/15/2019
  • Est. Priority Date: 09/15/2013
  • Status: Active Grant
First Claim
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1. A broadcast channel distribution system comprising:

  • a broadcast channel carrying channel content; and

    an interactive receiver device configured for receiving the content and playing the content sequentially to a user, the interactive receiver device comprising an interface for allowing a user to interact with the content during said playing;

    wherein the broadcast channel further comprises a label, the label being a playable indicator broadcast along with the content and superimposed on said sequential play of said content to be played along with said content for a limited time to said user, said user being a consumer of the content, the label as played comprising an invitation sensible to the user to interact with the content in a predetermined manner, the label further being combined with an interactive link, the interactive link comprising a digital instruction to the interactive receiver device, the digital instruction containing operating information to operate the interactive receiver device in response to said user interacting in response to said invitation, said operating corresponding to said predetermined manner and at least coinciding timewise with said playing of the label, the operating being combined with continuing content play of said content being broadcast, wherein said broadcast channel comprises a plurality of silent periods, each said silent period being a respective break in said broadcast content, said silent periods being respectively added to said broadcast channel, said silent periods providing an interval for subsequent playing of additional content in addition to play of the broadcast channel, said digital instruction defining insertion of said additional content into said silent period, the inserting of said additional content being at a time prior to a respective one of said silent periods and being carried out in response to a respective user carrying out said interaction in said predetermined manner and coinciding with a respective label, playing of said channel content being delayed to allow playing of said respectively inserted additional content, said respective silent period providing additional time to allow said channel content to be played after said insertion of said additional content.

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