Data clustering and user modeling for next-best-action decisions
First Claim
1. A method for targeting communications to a user, the method comprising the computer-implemented steps of:
- receiving, by at least one computer device, unstructured social data of a plurality of users, the unstructured social data comprising one or more indicators of sentiment, personality, and current emotional state of specific users based on a set of words used by the specific users within the unstructured social data;
analyzing, by the at least one computer device, the unstructured social data created by each user of the plurality of users to reveal a personality of the user by, for each user of the plurality of users, automatically assigning a scoring value to each of a plurality of feature vectors, which are associated with the user, based on the set of words of the one or more indicators used by the user within the unstructured social data generated by the user, each of the set of feature vectors corresponding to one or more personality characteristics of the user that include at least one of;
a learning style, a socioeconomic class, or a personality trait of each of the plurality of users;
identifying, by the at least one computer device, attributes of each cluster of a plurality of clusters formed from two or more users from the plurality of users having common personality characteristics based on the feature vectors shared by users grouped in the cluster;
inputting, by the at least one computer device, the attributes of the cluster identified from the common personality characteristics into a predictive model to automatically determine a commercial offer that is tailored to the cluster based on the attributes of the users in the cluster and to automatically determine a second commercial offer that is tailored to a different cluster based on the attributes of the users in the cluster; and
forwarding, by the at least one computer device, the commercial offer that is tailored to the cluster to every user in the cluster and the second commercial offer that is tailored to the different cluster to every user in the different cluster.
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Abstract
Embodiments herein provide data clustering and user modeling for next-best-action decisions. Specifically, a modeling tool is configured to: receive indicators within unstructured social data from a plurality of users; analyze the unstructured social data of each of the plurality of users to assign a set of feature vectors to each of the plurality of users, each feature vector corresponding to one or more personality characteristics of each of the plurality of users; and analyze the feature vectors to identify two or more users from the plurality of users sharing a set of similar feature vectors. The modeling tool is further configured to: group the two or more users from the plurality of users sharing the set of similar feature vectors to form a cluster; identify attributes of the cluster; and input the attributes of the cluster into a predictive model to determine an offer corresponding to the cluster.
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Citations
20 Claims
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1. A method for targeting communications to a user, the method comprising the computer-implemented steps of:
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receiving, by at least one computer device, unstructured social data of a plurality of users, the unstructured social data comprising one or more indicators of sentiment, personality, and current emotional state of specific users based on a set of words used by the specific users within the unstructured social data; analyzing, by the at least one computer device, the unstructured social data created by each user of the plurality of users to reveal a personality of the user by, for each user of the plurality of users, automatically assigning a scoring value to each of a plurality of feature vectors, which are associated with the user, based on the set of words of the one or more indicators used by the user within the unstructured social data generated by the user, each of the set of feature vectors corresponding to one or more personality characteristics of the user that include at least one of;
a learning style, a socioeconomic class, or a personality trait of each of the plurality of users;identifying, by the at least one computer device, attributes of each cluster of a plurality of clusters formed from two or more users from the plurality of users having common personality characteristics based on the feature vectors shared by users grouped in the cluster; inputting, by the at least one computer device, the attributes of the cluster identified from the common personality characteristics into a predictive model to automatically determine a commercial offer that is tailored to the cluster based on the attributes of the users in the cluster and to automatically determine a second commercial offer that is tailored to a different cluster based on the attributes of the users in the cluster; and forwarding, by the at least one computer device, the commercial offer that is tailored to the cluster to every user in the cluster and the second commercial offer that is tailored to the different cluster to every user in the different cluster. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer system for targeting communications to a user, the system comprising:
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at least one processing unit; memory operably associated with the at least one processing unit; and a modeling tool storable in memory and executable by the at least one processing unit, the modeling tool comprising; an analyzing component configured to; receive unstructured social data of a plurality of users, the unstructured social data comprising one or more indicators of sentiment, personality, and current emotional state of specific users based on a set of words used by the specific users within the unstructured social data; and analyze the unstructured social data created by each user of the plurality of users to reveal a personality of the user by, for each user of the plurality of users, automatically assigning a scoring value to each of a plurality of feature vectors, which are associated with the user, based on the set of words of the one or more indicators used by the user within the unstructured social data generated by the user, each of the set of feature vectors corresponding to one or more personality characteristics of the user that include at least one of;
a learning style, a socioeconomic class, or a personality trait of each of the plurality of users;a clustering component configured to identify attributes of each cluster of a plurality of clusters formed from two or more users from the plurality of users having common personality characteristics based on the feature vectors shared by users grouped in the cluster; and an offering component configured to input the attributes of the cluster identified from the common personality characteristics into a predictive model to automatically determine a commercial offer that is tailored to the cluster based on the attributes of the users in the cluster and a second commercial offer that is tailored to a different cluster based on the attributes of the users in the cluster and to forward the commercial offer that is tailored to the cluster to every user in the cluster and the second commercial offer that is tailored to the different cluster to every user in the different cluster. - View Dependent Claims (10, 11, 12, 13, 14)
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15. A computer-readable storage medium storing computer instructions, which when executed, enables a computer system for targeting communications to a user, the computer instructions comprising:
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receiving unstructured social data of a plurality of users, the unstructured social data comprising one or more indicators of sentiment, personality, and current emotional state of specific users based on a set of words used by the specific users within the unstructured social data; analyzing the unstructured social data created by each user of the plurality of users to reveal a personality of the user by, for each user of the plurality of users, automatically assigning a scoring value to each of a plurality of feature vectors, which are associated with the user, based on the set of words of the one or more indicators used by the user within the unstructured social data generated by the user, each of the set of feature vectors corresponding to one or more personality characteristics of the user that include at least one of;
a learning style, a socioeconomic class, or a personality trait of each of the plurality of users;identifying attributes of each cluster of a plurality of clusters formed from two or more users from the plurality of users having common personality characteristics based on the feature vectors shared by users grouped in the cluster; inputting the attributes of the cluster identified from the common personality characteristics into a predictive model to automatically determine a commercial offer that is tailored to the cluster based on the attributes of the users in the cluster and to automatically determine a second commercial offer that is tailored to a different cluster based on the attributes of the users in the cluster; and forwarding, by the at least one computer device, the commercial offer that corresponds to the cluster to every user in the cluster and the second commercial offer that is tailored to the different cluster to every user in the different cluster. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification