Extraction of measurement data for third parties from an SCTE 130-3 based deployment

• US 10,455,267 B1
• Filed: 09/21/2015
• Issued: 10/22/2019
• Est. Priority Date: 09/19/2014
• Status: Active Grant

• Current Assignee: Cadent Tech Incorporated
• Original Assignee: Cadent Tech Incorporated
• Inventors: Carter, Leslie M
• Primary Examiner(s): Kim, William J
• Application Number:
  US14/860,685
• Time in Patent Office: 1,492 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 60/375 Commercial
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

In some embodiments, a method may include receiving subscriber metadata and ad asset metadata from ad campaign manager logic and provisioning the subscriber metadata and the ad asset metadata via a central controller to a subscriber information system and a content information system, respectively; intercepting ad decision messages, ad impression messages, and ad response messages with a digital ad router; accumulating the ad decision messages, the ad impression messages, and the ad response messages in a control structure applied to a measurement system; and operating the measurement system to correlate subregions of the control structure with the subscriber metadata and the ad asset metadata to form a measurement signal to control the ad campaign manager logic.

Claims

1. A measurement system comprising:

a central controller;

a digital ad router;

a subscriber information system;

a content information system;

a plurality of central runtime instances;

a plurality of pluggable adaptors;

a request store;

a decision store;

an impression store;

logic to receive subscriber metadata and ad asset metadata from ad campaign manager logic and provision the subscriber metadata and the ad asset metadata via the central controller to the subscriber information system and the content information system, respectively;

logic to intercept ad decision messages, ad impression messages, and ad response messages with the digital ad router;

the digital ad router to accumulate the ad decision messages, the ad impression messages, and the ad response messages in a batch measurement control structure for each of the plurality of central runtime instances;

the batch measurement control structure comprising three types of sub-control structures to operate the measurement system, the sub-control structure comprising a placement request sub-control, a placement response sub-control, and a placement status notification sub-control;

the plurality of pluggable adaptors each differently adapted to parse sub-control structures particular to a particular ad management service;

the measurement system adapted to retrieve the batch measurement control structure from each of the plurality of central runtime instances and to provide each of the batch measurement control structures for parsing by one of the plurality of pluggable adaptors for the corresponding particular ad management service;

each of the plurality of pluggable adaptors adapted to extract first control values from the placement request sub-control and to communicate the first control values to the request store;

each of the plurality of pluggable adaptors adapted to extract second control values from the placement response sub-control and to communicate the second control values to the decision store;

each of the plurality of pluggable adaptors adapted to extract third control values from the placement status notification sub-control and to communicate the second control values to the impression store;

the measurement system configured to apply the first control values in the request store, the second control values in the decision store, and the third control values in the impression store to generate measurements.

2. The measurement system of claim 1, wherein the first control values in the placement request sub-control comprise:

a time of placement request;

a placement request ID;

a device ID; and

a program asset ID.

3. The measurement system of claim 1, wherein the second control values in the placement response sub-control comprise:

a time of placement request;

a placement request ID;

a device ID;

a program asset ID;

a placement response ID; and

a creative asset ID.

4. The measurement system of claim 1, wherein the third control values in the placement status notification sub-control comprise:

a time of placement request;

a placement request ID;

a device ID;

a program asset ID;

a placement response ID;

a creative asset ID;

a time of impression; and

a placement status notification ID.

5. The measurement system of claim 1, further comprising:

a different sub-control in the decision store for each individual ad asset that has a corresponding decision.

6. The measurement system of claim 1, further comprising:

a different sub-control in the impression store for each individual ad asset that which has a corresponding measurement.