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Dynamically adjusting virtual item bundles available for purchase based on user gameplay information

  • US 10,456,664 B2
  • Filed: 04/25/2018
  • Issued: 10/29/2019
  • Est. Priority Date: 04/25/2013
  • Status: Active Grant
First Claim
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1. A system for offering item bundles for purchase to users of an online game, wherein the offered item bundles are customized to encourage one or more types of usage of the online game by the users, the system comprising:

  • one or more physical processors configured by machine-readable instructions to;

    execute an instance of the online game, and use the instance to generate state information that is transmitted over a network to client computing platforms associated with the users, wherein transmission of the state information over the network facilitates presentation of views of the online game to the users on the client computing platforms, wherein the users include a first user and a second user;

    monitor the users'"'"' usage of the online game;

    determine a first user type for the first user based on a first set of user gameplay information and determine a second user type for the second user based on a second set of user gameplay information, wherein the first user type is different than the second user type, wherein both the first user type and the second user type are selected from a set of user types, wherein the first set of user gameplay information is related to monitored usage of the online game by the first user and based on in-game actions performed most frequently by the first user, and wherein the second set of user gameplay information is related to monitored usage of the online game by the second user; and

    provide offers to purchase, by the users in the online game, item bundles comprising one or more virtual items that are usable in the online game, wherein the offers include a first offer provided to the first user and a second offer provided to the second user,wherein the first offer includes a first set of virtual items that are associated with one or more user types that are different than the determined first user type, andwherein the second offer includes a second set of virtual items that are associated with one or more user types that are different than the determined second user type.

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