Mediation and settlement for mobile media

• US 10,459,977 B2
• Filed: 08/14/2018
• Issued: 10/29/2019
• Est. Priority Date: 12/13/2006
• Status: Active Grant

• Current Assignee: DIRECTV, LLC (AT&T, Inc.)
• Original Assignee: Quickplay Media Inc (AT&T, Inc.)
• Inventors: Maharajh, Kavi, MacNeil, Bart, Walker, Torin
• Primary Examiner(s): Nguyen, Tuan H
• Application Number:
  US16/103,242
• Publication Number:
  US 20180357248A1
• Time in Patent Office: 441 Days
• CPC Class Codes: G06F 16/437 Administration of user profiles, e.g. generation, initialisation, adaptation, distribution
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/487 using geographical or spatial information, e.g. location
• CPC Class Codes: G06F 16/7867 using information manually generated, e.g. tags, keywords, comments, title and artist information, manually generated time, location and usage information, user ratings
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 21/1011 to devices
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04H 20/26 Arrangements for switching distribution systems
• CPC Class Codes: H04H 60/91 Mobile communication networks for accessing the Internet H04H60/85
• CPC Class Codes: H04L 12/1485 Tariff-related aspects
• CPC Class Codes: H04L 45/308 Route determination based on user's profile, e.g. premium users
• CPC Class Codes: H04L 65/1059 End-user terminal functionalities specially adapted for real-time communication
• CPC Class Codes: H04L 65/611 for multicast or broadcast systems for broadcast or conference H04L12/18; arrangements for broadcast or distribution combined with broadcast H04H20/00; arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time H04H60/00; selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS], H04W4/06
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/752 adapting media to network capabilities
• CPC Class Codes: H04L 65/756 : adapting media to device capabilities
• CPC Class Codes: H04L 65/762 : at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 65/765 : intermediate
• CPC Class Codes: H04L 65/80 : Responding to QoS
• CPC Class Codes: H04L 67/10 : in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/30 : Profiles
• CPC Class Codes: H04L 67/306 : User profiles
• CPC Class Codes: H04M 15/41 : Billing record details, i.e. parameters, identifiers, structure of call data record [CDR]
• CPC Class Codes: H04M 15/44 : Augmented, consolidated or itemized billing statement or bill presentation
• CPC Class Codes: H04M 15/53 : using mediation
• CPC Class Codes: H04M 15/61 : based on the service used
• CPC Class Codes: H04N 21/23424 : involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2387 : Stream processing in response to a playback request from an end-user, e.g. for trick-play
• CPC Class Codes: H04N 21/262 : Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/41407 : embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/6112 : involving terrestrial transmission, e.g. DVB-T
• CPC Class Codes: H04N 21/6125 : involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6131 : involving transmission via a mobile phone network wireless downlink channel access H04W74/006
• CPC Class Codes: H04N 21/6408 : Unicasting
• CPC Class Codes: H04N 21/6587 : Control parameters, e.g. trick play commands, viewpoint selection
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04W 4/025 : using location based information parameters
• CPC Class Codes: H04W 4/029 : Location-based management or tracking services
• CPC Class Codes: H04W 4/06 : Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
• CPC Class Codes: H04W 4/18 : Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
• CPC Class Codes: H04W 4/24 : Accounting or billing
• CPC Class Codes: H04W 88/06 : adapted for operation in multiple networks or having at least two operational modes, e.g. multi-mode terminals

Abstract

In embodiments, the present invention provides a method and system for providing video content to a display of a user, wherein the providing of the video content comprises generating a mobile media streaming server log using a real-time streaming protocol, determining that a portion of the video content has been viewed by the user resulting in a viewed portion, and identifying a first advertisement and media content within the viewed portion. The first advertisement is identified from among a group of advertisements of the video content. A settlement agreement is identified regarding viewing of the first advertisement and media content of the viewed portion, and financial account is settled according to the settlement agreement according to the mobile media streaming server log.

Claims

1. A device, comprising:

a processing system including a processor; and

a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising;

providing video content to a display of a user, wherein the providing of the video content comprises generating a mobile media streaming server log using a real-time streaming protocol (RTSP);

determining that a portion of the video content has been provided to the display of the user resulting in a viewed portion;

identifying a first advertisement and media content within the viewed portion, wherein the first advertisement is identified from among a group of advertisements of the video content;

identifying a settlement agreement regarding the first advertisement and media content being included within the viewed portion; and

settling a financial account according to the settlement agreement according to the mobile media streaming server log.

2. The device of claim 1, wherein the operations further comprise identifying a media content provider associated with the media content.

3. The device of claim 2, wherein the operations further comprise providing the media content provider an account reconciliation according to the settling of the financial account.

4. The device of claim 2, wherein the operations further comprise notifying equipment of the media content provider that only the viewed portion of the media content was viewed by the user.

5. The device of claim 1, wherein the operations further comprise identifying a first advertisement provider associated with the first advertisement.

6. The device of claim 5, wherein the operations further comprise providing the first advertisement provider an account reconciliation according to the settling of the financial account.

7. The device of claim 1, wherein the operations further comprise identifying an unviewed portion of the media content.

8. The device of claim 7, wherein the operations further comprise:

determining the unviewed portion includes a second advertisement associated with a second advertisement provider; and

notifying equipment of the second advertisement provider the unviewed portion of the media content included the second advertisement.

9. A non-transitory, computer-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:

providing video content to equipment of a user, wherein the providing of the video content comprises generating a media streaming server log using a real-time streaming protocol (RTSP);

determining that a portion of the video content has been presented for viewing by the equipment of the user resulting in a viewed portion;

identifying a first advertisement and media content within the viewed portion, wherein the first advertisement is identified from among a group of advertisements of the video content;

identifying a settlement agreement regarding the first advertisement and media content of the viewed portion; and

settling a financial account according to the settlement agreement according to the media streaming server log.

10. The non-transitory, computer-readable medium of claim 9, wherein the operations further comprise providing to a media content provider an account reconciliation according to the settling of the financial account.

11. The non-transitory, computer-readable storage medium of claim 9, wherein the operations further comprise identifying a first advertisement provider associated with the first advertisement.

12. The non-transitory, computer-readable medium of claim 11, wherein the operations further comprise providing the first advertisement provider an account reconciliation according to the settling of the financial account.

13. The non-transitory, computer-readable medium of claim 11, wherein the operations further comprise notifying equipment of the first advertisement provider that only the viewed portion of the media content was viewed by the user and that the viewed portion included the first advertisement.

14. The non-transitory, computer-readable medium of claim 9, wherein the operations comprise:

identifying an unviewed portion of the media content;

determining the unviewed portion includes a second advertisement associated with a second advertisement provider; and

notifying the second advertisement provider the unviewed portion of the media content included the second advertisement.

15. A method, comprising:

providing, by a processing system including a processor, video content to equipment of a user, wherein the providing of the video content comprises generating a mobile media streaming server log using a real-time streaming protocol (RTSP);

determining, by the processing system, that a portion of the video content has been presented for viewing by the equipment of the user resulting in a viewed portion;

identifying, by the processing system, a first advertisement and media content within the viewed portion, wherein the first advertisement is identified from among a group of advertisements of the video content;

identifying, by the processing system, a settlement agreement regarding presentation for viewing of the first advertisement and media content of the viewed portion; and

settling, by the processing system, a financial account according to the settlement agreement and according to the mobile media streaming server log.

16. The method of claim 15, further comprising identifying, by the processing system, a media content provider associated with the media content.

17. The method of claim 16, further comprising providing, by the processing system, the media content provider an account reconciliation according to the settling of the financial account.

18. The method of claim 16, further comprising notifying the media content provider that only the viewed portion of the media content was viewed by the user.

19. The method of claim 15, further comprising:

identifying a first advertisement provider associated with the first advertisement; and

providing the first advertisement provider an account reconciliation according to the settling of the financial account.

20. The method of claim 19, further comprising notifying the first advertisement provider that only the viewed portion of the media content was viewed by the user and that the viewed portion included the first advertisement.