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Selection of content items based on internet activity data aggregated from a content provider network

  • US 10,460,348 B1
  • Filed: 10/22/2015
  • Issued: 10/29/2019
  • Est. Priority Date: 10/22/2015
  • Status: Active Grant
First Claim
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1. A method of selecting content items for an online ad campaign in a computerized network environment, comprising:

  • receiving, by a data processing system having one or more processors and a database, from a first content provider computing device, an event call comprising an account identifier and an action type, wherein the account identifier includes one or more client device identifiers of client devices that performed the action type;

    receiving, by the data processing system and from a client computing device, a request for content comprising a search query, wherein the client computing device is associated with the account identifier;

    determining, by the data processing system and based at least on a determination that the client computing device is associated with one of the one or more client device identifiers that performed the action type, one of a subject matter similarity and a semantic similarity between the search query of the request for content and a relevance keyword, wherein the relevance keyword is designated by a second content provider computing device and by a third content provider computing device;

    generating, by the data processing system and based at least on a determination that the client computing device is associated with one of the one or more client device identifiers that performed the action type, a first bid value factor for a content item of the second content provider computing device and a second bid value factor for a content item of the third content provider computing device, wherein each of the first bid value factor and the second bid value factor are based at least on the subject matter similarity or the semantic similarity between the search query of the request for content and the relevance keyword, wherein the first bid value factor and the second bid value factor are each represented by a respective data structure and stored in the database;

    determining, by the data processing system, a first bid value for the content item of the second content provider computing device based on the first bid value factor retrieved from the database and a second bid value for the content item of the third content provider computing device based on the second bid value factor retrieved from the database; and

    selecting, by the data processing system via an online auction, for transmission to the client computing device associated with the account identifier, the content item of the second content provider computing device based on the first bid value and the second bid value.

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