Systems and methods for opting-out of targeted advertising in an online advertising environment
First Claim
1. A computer-implemented method for opting-out of targeted advertising in online advertising environments, comprising:
- receiving, at a server, an opt-out request, wherein the opt-out request includes an IP address of a user device associated with a user, a plurality of HTTP header fields of an HTTP request of the user device, and an opt-out value, wherein the opt-out value is generated based on a user-agent value, a geographic area, and a timestamp, wherein the timestamp indicates a time and date the opt-out value was generated, wherein the opt-out request further includes a user-agent value of a web browser associated with the user device;
hashing, by the server, the user-agent value of the web browser associated with the user device;
determining, by the server, a geographic area of the user device based on the IP address of the user device;
accessing, by the server, an opt-out database having entries of user devices that opted-out of receiving targeted advertising based on at least one HTTP header field of the HTTP request;
determining, by the server, whether the user device has opted-out of receiving targeted advertising based on the determined geographic area of the user device, the plurality of HTTP header fields of the HTTP request, and the entries of user devices of the opt-out database;
encrypting, by an encryption system, the opt-out value using asymmetric key pairs;
generating, by the server, an opt-out response, wherein the opt-out response includes the encrypted opt-out value and an opt-out request honored flag;
transmitting, by the server, the opt-out response to the user device; and
based on the transmitted opt-out response, deleting, at the user device, cookies associated with selected ad networks, and deleting unique identifiers contained in the cookies.
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Abstract
Systems and methods are disclosed for opting-out of targeted advertising in online advertising environments. One method includes receiving an opt-out verification request, the opt-out verification including an IP address of a user device and HTTP header fields of an HTTP request of the user device; determining a geographic area of the user device based on the IP address of the user device; accessing an opt-out database having entries of user devices that opted-out of receiving targeted advertising based on at least one HTTP header field of the HTTP request; determining whether the user device has opted-out of receiving targeted advertising based on the determined geographic area of the user device, the HTTP header fields of the HTTP quest, and the entries of user devices of the opt-out database; and transmitting a verification acknowledgement when the user device is determined to have opted-out of receiving targeted advertising.
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Citations
17 Claims
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1. A computer-implemented method for opting-out of targeted advertising in online advertising environments, comprising:
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receiving, at a server, an opt-out request, wherein the opt-out request includes an IP address of a user device associated with a user, a plurality of HTTP header fields of an HTTP request of the user device, and an opt-out value, wherein the opt-out value is generated based on a user-agent value, a geographic area, and a timestamp, wherein the timestamp indicates a time and date the opt-out value was generated, wherein the opt-out request further includes a user-agent value of a web browser associated with the user device; hashing, by the server, the user-agent value of the web browser associated with the user device; determining, by the server, a geographic area of the user device based on the IP address of the user device; accessing, by the server, an opt-out database having entries of user devices that opted-out of receiving targeted advertising based on at least one HTTP header field of the HTTP request; determining, by the server, whether the user device has opted-out of receiving targeted advertising based on the determined geographic area of the user device, the plurality of HTTP header fields of the HTTP request, and the entries of user devices of the opt-out database; encrypting, by an encryption system, the opt-out value using asymmetric key pairs; generating, by the server, an opt-out response, wherein the opt-out response includes the encrypted opt-out value and an opt-out request honored flag; transmitting, by the server, the opt-out response to the user device; and based on the transmitted opt-out response, deleting, at the user device, cookies associated with selected ad networks, and deleting unique identifiers contained in the cookies. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system for opting-out of targeted advertising in online advertising environments, the system including:
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a data storage device that stores instructions for opting-out of targeted advertising in online advertising environments; and a processor configured to execute the instructions to perform a method including; receiving, at a server, an opt-out request, wherein the opt-out request includes an IP address of a user device associated with a user, a plurality of HTTP header fields of an HTTP request of the user device, and an opt-out value, wherein the opt-out value is generated based on a user-agent value, a geographic area, and a timestamp, wherein the timestamp indicates a time and date the opt-out value was generated, wherein the opt-out request further includes a user-agent value of a web browser associated with the user device; hashing, by the server, the user-agent value of the web browser associated with the user device; determining, by the server, a geographic area of the user device based on the IP address of the user device; accessing, by the server, an opt-out database having entries of user devices that opted-out of receiving targeted advertising based on at least one HTTP header field of the HTTP request; determining, by the server, whether the user device has opted-out of receiving targeted advertising based on the determined geographic area of the user device, the plurality of HTTP header fields of the HTTP request, and the entries of user devices of the opt-out database; encrypting, by an encryption system, the opt-out value using asymmetric key pairs; generating, by the server, an opt-out response, wherein the opt-out response includes the encrypted opt-out value and an opt-out request honored flag; transmitting, by the server, the opt-out response to the user device; and based on the transmitted opt-out response, deleting, at the user device, cookies associated with selected ad networks, and deleting unique identifiers contained in the cookies. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A non-transitory computer-readable medium storing instructions that, when executed by a computer, cause the computer to perform a method for opting-out of targeted advertising in online advertising environments, the method including:
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receiving, at a server, an opt-out request, wherein the opt-out request includes an IP address of a user device associated with a user, a plurality of HTTP header fields of an HTTP request of the user device, and an opt-out value, wherein the opt-out value is generated based on a user-agent value, a geographic area, and a timestamp, wherein the timestamp indicates a time and date the opt-out value was generated, wherein the opt-out request further includes a user-agent value of a web browser associated with the user device; hashing, by the server, the user-agent value of the web browser associated with the user device; determining, by the server, a geographic area of the user device based on the IP address of the user device; accessing, by the server, an opt-out database having entries of user devices that opted-out of receiving targeted advertising based on at least one HTTP header field of the HTTP request; determining, by the server, whether the user device has opted-out of receiving targeted advertising based on the determined geographic area of the user device, the plurality of HTTP header fields of the HTTP request, and the entries of user devices of the opt-out database; encrypting, by an encryption system, the opt-out value using asymmetric key pairs; generating, by the server, an opt-out response, wherein the opt-out response includes the encrypted opt-out value and an opt-out request honored flag; transmitting, by the server, the opt-out response to the user device; and based on the transmitted opt-out response, deleting, at the user device, cookies associated with selected ad networks, and deleting unique identifiers contained in the cookies. - View Dependent Claims (14, 15, 16, 17)
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Specification