Integration of an advertising unit containing interactive residual areas and digital media content

• US 10,460,358 B2
• Filed: 01/25/2017
• Issued: 10/29/2019
• Est. Priority Date: 10/09/2009
• Status: Active Grant

• Current Assignee: Viacom International Incorporated (ViacomCBS Incorporated)
• Original Assignee: Viacom International Incorporated (ViacomCBS Incorporated)
• Inventors: Geer, III, Walter, To, Ellen, McDonnell, Suzanne, Solomon, Adam, Fortner, Mark, Witt, Jason
• Primary Examiner(s): Macasiano, Marilyn G
• Application Number:
  US15/415,124
• Publication Number:
  US 20170132672A1
• Time in Patent Office: 1,007 Days
• Field of Search: 705 1473
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 13/80 2D [Two Dimensional] animation, e.g. using sprites
• CPC Class Codes: H04N 21/4143 embedded in a Personal Computer [PC]
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8173 End-user applications, e.g. Web browser, game

Abstract

Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device. The method also includes providing an interactive advertising unit, which comprises a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises video content and website content, and an integration module configured to display the video content to match the boundaries of the media player, extend the display area of the video content, reduce the display area of the video content after a period of time, display the website content in an area outside of the boundaries of the media player, and display the requested media content in the media player. The method also includes transmitting the interactive advertising unit for presentation on the remote computing device.

Claims

1. A method for dynamic integration and presentation of advertising content and media content, the method comprising:

receiving, by a server computing device, a request for media content from a remote computing device;

providing, by the server computing device in response to the request, an interactive advertising unit comprising;

a first content layer including the requested media content;

a second content layer including the advertising content, wherein the advertising content comprises video content and website content; and

an integration module configured to operate on the remote computing device to;

display the video content;

reduce a display area of the video content after a period of time;

display the website content in an area outside of the display area of the video content; and

display the requested media content; and

transmitting, by the server computing device, the interactive advertising unit for presentation on the remote computing device.

2. The method of claim 1, wherein the integration module is further configured to operate on the remote computing device to:

manage the spatial presentation of the requested media content and the advertising content;

synchronize the temporal presentation of the requested media content and the advertising content; and

control the presentation priority of the requested media content and the advertising content.

3. The method of claim 2, wherein managing the spatial presentation includes positioning the advertising content over the media player to obscure the requested media content.

4. The method of claim 2, wherein managing the spatial presentation includes positioning the advertising content in proximity to the media player to display the requested media content unobscured.

5. The method of claim 1, wherein the integration module is configured to operate on the remote computing device to display an animation in extending the display area of the video content.

6. The method of claim 1, wherein the integration module is configured to operate on the remote computing device to extend the display area of the video content to a widescreen format.

7. The method of claim 1, wherein the integration module displays an animation in reducing the display area of the video content.

8. The method of claim 1, wherein the video content and the website content are related according to one of genre, theme, advertised product and subject matter.

9. The method of claim 1, wherein the website content includes information related to a product displayed in the video content.

10. The method of claim 1, wherein the integration module is further configured to operate on the remote computing device to receive input based on a user action.

11. The method of claim 1, wherein at least one of the video content and the website content includes a graphical representation of one of an advertised product and an advertised service.

12. The method of claim 1, wherein the integration module is configured to operate on the remote computing device to transmit commands from the second content layer to the first content layer, the commands being operable to control playback of the requested media content.

13. The method of claim 1, wherein the interactive advertising unit further comprises a media player.

14. A system for dynamic integration and presentation of advertising content and media content, the system comprising:

a server computing device configured to;

receive a request for media content from a remote computing device;

provide, in response to the request, an interactive advertising unit comprising;

a first content layer including the requested media content;

a second content layer including the advertising content, wherein the advertising content comprises video content and website content; and

an integration module configured to operate on the remote computing device to;

display the video content in an initial display area;

extend the display area of the video content beyond the boundaries of the initial display area to an extended display area;

reduce the display area of the video content from the extended display area after a period of time to match the boundaries of the initial display area;

display the website content in an area outside of the boundaries of the initial display area; and

display the requested media content; and

transmit the interactive advertising unit for presentation on the remote computing device.

15. A computer program product, tangibly embodied in a non-transitory computer readable storage medium, for dynamic integration and presentation of advertising content and media content, the computer program product including instructions operable to configure a data processing apparatus to:

receive a request for media content from a remote computing device;

provide, in response to the request, an interactive advertising unit comprising;

a first content layer including the requested media content;

a second content layer including the advertising content, wherein the advertising content comprises video content and website content; and

an integration module configured to operate on the remote computing device to;

display the video content in an initial display area;

extend the display area of the video content beyond the boundaries of the initial display area to an extended display area;

reduce the display area of the video content from the extended display area to the initial display area after a period of time;

display the website content in an area outside of the initial display area; and

display the requested media content; and

transmit the interactive advertising unit for presentation on the remote computing device.