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Flexible units for experimentation

  • US 10,462,239 B1
  • Filed: 07/29/2016
  • Issued: 10/29/2019
  • Est. Priority Date: 07/29/2016
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, from a client device, a selection of an identifier of an experiment unit from a plurality of identifiers of a plurality of experiment units displayed in a user interface for specification of an experiment for execution on a social networking service (SNS), and a value of the experiment unit, the plurality of experiment units including an online company page, an email message, and a job page, and the value of the experiment unit including an identifier of a particular online company page hosted by the SNS;

    generating, for the value of the experiment unit, logging data that logs user interactions by one or more users of the SNS, via one or more browsers, with content provided during an execution of the experiment, the generating of the logging data being performed by one or more hardware processors;

    generating, for the value of the experiment unit, metric data that measures an attribute associated with the experimental unit, the attribute associated with the experimental unit and measured by the metric data, including a number of unique visitors to the particular online company page;

    generating an experiment report based on the logging data and the metric data; and

    causing a presentation of the experiment report in a user interface of the client device.

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