Systems and methods for generating media content using microtrends

• US 10,462,532 B2
• Filed: 05/27/2016
• Issued: 10/29/2019
• Est. Priority Date: 04/24/2006
• Status: Active Grant

• Current Assignee: FreeWheel Media Incorporated (Comcast Corporation)
• Original Assignee: Visible World, LLC (Comcast Corporation)
• Inventors: Haberman, Seth
• Primary Examiner(s): Marandi, James R
• Application Number:
  US15/166,502
• Publication Number:
  US 20160277810A1
• Time in Patent Office: 1,250 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8126 involving additional data, e.g. news, sports, stocks, weather forecasts
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

In accordance with the present invention, a media generation application that allows a user to create and customize a commercial based on microtrend information and/or feedback information is provided.

Claims

1. A method comprising:

receiving, from a computing device, a plurality of media segments that are each associated with metadata comprising characteristics of the media segment;

receiving, from the computing device, first information comprising a request to query at least one information source to obtain second information indicating an amount of user interaction with content associated with the at least one information source and indicating characteristics of the content;

transmitting, based on the request, to at least one server that is associated with the at least one information source, a query requesting the second information;

receiving, from the at least one server, the second information;

determining, based on the second information, content with a highest amount of user interaction;

assembling a video using at least one media segment of the plurality of media segments that was selected based on having characteristics that match characteristics of the content with the highest amount of user interaction; and

transmitting the assembled video to a server associated with a broadcast network.

2. The method of claim 1, further comprising:

receiving, from the server associated with a broadcast network, feedback information in response to the assembled video.

3. The method of claim 2, further comprising:

assembling, a second video, using a second at least one media segment selected based on the received feedback information; and

transmitting the assembled second video to the server associated with the broadcast network.

4. The method of claim 2, wherein the received feedback information is associated with a product.

5. The method of claim 2, wherein the received feedback information is associated with demographic information.

6. The method of claim 1, wherein the metadata further comprises product information.

7. The method of claim 1, wherein the amount of user interaction indicates a number of users that are downloading content or indicates websites most frequently accessed by users.

8. A device comprising:

one or more processors; and

memory storing instructions that, when executed by the one or more processors, cause the device to;

receive, from a computing device, a plurality of media segments that are each associated with metadata comprising characteristics of the media segment;

receive, from the computing device, first information comprising a request to query at least one information source to obtain second information indicating an amount of user interaction with content associated with the at least one information source and indicating characteristics of the content;

transmit, based on the request, to at least one server that is associated with the at least one information source, a query requesting the second information;

receive, from the at least one server, the second information;

determine, based on the second information, content with a highest amount of user interaction;

assemble a video using at least one media segment of the plurality of media segments that was selected based on having characteristics that match characteristics of the content with the highest amount of user interaction; and

transmit the assembled video to a server associated with a broadcast network.

9. The device of claim 8, wherein the instructions, when executed by the one or more processors, further cause the computing device to:

receive, from the server associated with a broadcast network, feedback information in response to the assembled video.

10. The device of claim 9, wherein the instructions, when executed by the one or more processors, further cause the computing device to:

assemble, a second video, using a second at least one media segment selected based on the received feedback information; and

transmit the assembled second video to the server associated with the broadcast network.

11. The device of claim 9, wherein the received feedback information is associated with a product.

12. The device of claim 9, wherein the received feedback information is associated with demographic information.

13. The device of claim 8, wherein the metadata further comprises product information.

14. The device of claim 8, wherein the amount of user interaction indicates a number of users that are downloading content or indicates websites most frequently accessed by users.

15. A non-transitory computer-readable storage medium storing computer-readable instructions that, when executed by a processor of a computing device, cause the computing device to perform operations comprising:

receiving, from a computing device, a plurality of media segments that are each associated with metadata comprising characteristics of the media segment;

receiving, from the computing device, first information comprising instructions to query at least one information source to obtain second information indicating an amount of user interaction with content associated with the at least one information source and indicating characteristics of the content;

transmitting, based on the request, to at least one server that is associated with the at least one information source, a query requesting the second information;

receiving, from the at least one server, the second information;

determining, based on the second information, content with a highest amount of user interaction;

assembling a video using at least one media segment of the plurality of media segments that was selected based on having characteristics that match characteristics of the content with the highest amount of user interaction; and

transmitting the assembled video to a server associated with a broadcast network.

16. The non-transitory computer-readable storage medium of claim 15, further comprising computer-readable instructions that, when executed by the processor of the computing device, cause the computing device to perform further operations comprising:

receiving, from the server associated with a broadcast network, feedback information in response to the assembled video.

17. The non-transitory computer-readable storage medium of claim 16, further comprising computer-readable instructions that, when executed by the processor of the computing device, cause the computing device to perform further operations comprising:

assembling, a second video, using a second at least one media segment selected based on the received feedback information; and

transmitting the assembled second video to the server associated with the broadcast network.

18. The non-transitory computer-readable storage medium of claim 16, wherein the received feedback information is associated with a product.

19. The non-transitory computer-readable storage medium of claim 15, wherein the metadata further comprises product information.

20. The non-transitory computer-readable storage medium of claim 15, wherein the amount of user interaction indicates a number of users that are downloading content or indicates websites most frequently accessed by users.