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  • US 10,462,602 B2
  • Filed: 01/09/2018
  • Issued: 10/29/2019
  • Est. Priority Date: 04/15/2013
  • Status: Active Grant
First Claim
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1. A method comprising:

  • obtaining a location stream corresponding to a mobile device of a user;

    determining a number of boundary crossings of a geo-fence by the mobile device within a particular time frame based on comparing data included in the location stream with a database of geo-fence data;

    tracking, while the user is within the geo-fence, user behavior based on one or more types of tracking selected from a group of tracking types consisting of;

    tracking a period of time during which the user is within the geo-fence based on the location stream;

    tracking online user behavior while the user is within the geo-fence based on access by the mobile device of one or more websites during the period of time; and

    tracking offline user behavior while the user is within the geo-fence based on offline behavior tracked by online services during the period of time;

    identifying a pattern of user behavior that is specific to the user with respect to an area within the geo-fence based on the tracking of the user behavior and based on the number of boundary crossings of the mobile device of the user indicating multiple boundary crossings into and out of the area within the geo-fence within the particular time frame; and

    generating, while the user is within the geo-fence, a recommendation customized for the user with respect to the area based on the identified pattern of user behavior.

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