Advertising impression determination
First Claim
1. A method for rendering content streams within a digital environment, the method comprising:
- defining a portion of the digital environment as a media content area, wherein the digital environment is accessible to a plurality of different users;
providing a digital content stream to the defined media content area, wherein the digital content stream is selected from a plurality of available digital content streams; and
executing instructions stored in memory, wherein execution of the instructions by a processor;
identifies one or more users that are controlling perspectives within the digital environment, wherein the perspectives are identified as being within a predetermined distance from the media content area;
monitors controls by each identified user of the respective perspective to identify a current viewing angle to the media content area;
identifies for each identified user whether there is an intersection between a respective line-of-sight path associated with the respective current viewing angle and at least one object in the digital environment;
renders the digital content stream in the media content area for each identified user based on the respective current viewing angle and any identified intersection between the respective line-of-sight path and the at least one object;
provides communication functionality among the identified users; and
tracks user interactions by the identified users in relation to the digital content stream rendered in the media content area.
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Accused Products
Abstract
Systems and methods for verifying an advertisement impression in a digital environment are provided. In some aspects, methods of the subject technology include operations for defining a portion of the digital environment as an impression area, wherein the impression area is associated with a tagged advertisement area, providing a stream of an advertisement to the tagged advertisement area, and updating advertising impression information stored in memory regarding the advertisement, wherein an advertising impression is based on the identification of the character within the impression area and the availability of an unobstructed line-of-sight between the character and the tagged advertisement area. In some aspects, computer readable media are also provided.
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Citations
20 Claims
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1. A method for rendering content streams within a digital environment, the method comprising:
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defining a portion of the digital environment as a media content area, wherein the digital environment is accessible to a plurality of different users; providing a digital content stream to the defined media content area, wherein the digital content stream is selected from a plurality of available digital content streams; and executing instructions stored in memory, wherein execution of the instructions by a processor; identifies one or more users that are controlling perspectives within the digital environment, wherein the perspectives are identified as being within a predetermined distance from the media content area; monitors controls by each identified user of the respective perspective to identify a current viewing angle to the media content area; identifies for each identified user whether there is an intersection between a respective line-of-sight path associated with the respective current viewing angle and at least one object in the digital environment; renders the digital content stream in the media content area for each identified user based on the respective current viewing angle and any identified intersection between the respective line-of-sight path and the at least one object; provides communication functionality among the identified users; and tracks user interactions by the identified users in relation to the digital content stream rendered in the media content area. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for measuring impressions for media content, the method comprising:
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defining a portion of a digital environment as a media content area, wherein the digital environment is accessible to a plurality of different users; providing digital content to the defined media content area; and executing instructions stored in memory, wherein execution of the instructions by a processor; identifies one or more users that are controlling perspectives within the digital environment, wherein the perspectives are identified as being within a predetermined distance from the media content area; probes for each identified user an area of an intersection between a respective line-of-sight path associated with the respective perspective and at least one object in the digital environment; measures a proportion of visibility available to each identified user regarding the digital content provided in the media content area, wherein measuring the proportion of visibility is based on the respective area of intersection; updates a number of impressions for the provided digital content based on a number of the identified users associated with a measured proportion of visibility that meets a predetermined level; and generates an impression report based on the updated number of impressions and the measured proportion of visibility for each identified user. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification