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Advertising impression determination

  • US 10,467,651 B2
  • Filed: 05/29/2018
  • Issued: 11/05/2019
  • Est. Priority Date: 09/30/2005
  • Status: Active Grant
First Claim
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1. A method for rendering content streams within a digital environment, the method comprising:

  • defining a portion of the digital environment as a media content area, wherein the digital environment is accessible to a plurality of different users;

    providing a digital content stream to the defined media content area, wherein the digital content stream is selected from a plurality of available digital content streams; and

    executing instructions stored in memory, wherein execution of the instructions by a processor;

    identifies one or more users that are controlling perspectives within the digital environment, wherein the perspectives are identified as being within a predetermined distance from the media content area;

    monitors controls by each identified user of the respective perspective to identify a current viewing angle to the media content area;

    identifies for each identified user whether there is an intersection between a respective line-of-sight path associated with the respective current viewing angle and at least one object in the digital environment;

    renders the digital content stream in the media content area for each identified user based on the respective current viewing angle and any identified intersection between the respective line-of-sight path and the at least one object;

    provides communication functionality among the identified users; and

    tracks user interactions by the identified users in relation to the digital content stream rendered in the media content area.

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