×

Systems and methods to reward user interactions

  • US 10,475,060 B2
  • Filed: 12/16/2016
  • Issued: 11/12/2019
  • Est. Priority Date: 11/04/2010
  • Status: Active Grant
First Claim
Patent Images

1. A computer-implemented method, comprising:

  • storing, in a computer having a web browser, a cookie identifier configured in the web browser to identify a user of the web browser, wherein a data storage device that is separate and remote from the computer stores transaction data of the user identified by the cookie identifier, wherein the computer and the data storage device are in communication with a portal;

    loading, by the web browser of the computer from a media channel, an announcement in a web page displayed by the web browser in a form of a banner that appears as a single image occupying a predefined region of the web page, wherein the announcement includes;

    a reference to the portal coupled to the data storage device, wherein the portal is separate from the media channel; and

    a first portion associated with a first uniform resource locator that is configured to direct the web browser of the computer to visit a first website at the first uniform resource locator when the first portion of the announcement is selected;

    during the loading of the announcement in the web browser of the computer in the form of the banner,transmitting, by the computer to the portal, a request for a resource of the announcement in accordance with the reference to the portal configured in the announcement received from the media channel, wherein responsive to the request for the resource of the announcement, during the loading of the announcement for presentation of the announcement displayed as a single image in the web page, and prior to the user interacting with the announcement, the portal;

    determines, based at least in part on the transaction data of the user stored in the data storage device, whether the user identified by the cookie identifier is qualified to receive an offer for a reward; and

    in response to a determination that the user is qualified for the offer, provides first content in the resource identified by the request, wherein when the user is not qualified for the offer, second content is provided in the resource identified by the request;

    receiving, by the computer in the web browser, the resource that includes the first content;

    adding, by the web browser based on the first content provided in the resource, a user interface element to the announcement that appears as a single image rendered in the web browser, the user interface element including;

    a second portion of the announcement showing a message inviting the user to select the second portion of the announcement, anda second uniform resource locator linked to the second portion of the announcement, wherein the announcement is rendered without the second portion when the second content is provided in the resource;

    receiving, in the web browser, a selection of the second portion of the announcement; and

    in response to the selection, redirecting the web browser to a second website according to the second uniform resource locator, wherein the second website is separate from the portal.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×