System and method for optimizing the presentation and delivery of content
First Claim
1. A method comprising:
- dividing a geographical area into a virtual grid comprising a plurality of cells, a first cell of the plurality of cells overlapping in corresponding geographical area to a second cell of the plurality of cells;
receiving content to output within one or more of the plurality of cells;
determining a priority score associated with the content and each of the plurality of cells;
determining a relevancy of the content to each cell of the plurality of cells;
assigning content to the plurality of cells based at least in part on the relevancy of each cell of the plurality of cells and the priority score of each of the plurality of cells;
responsive to receiving a request to output content to information playback devices within a selected set of the cells, the selected set of cells defining a content area;
outputting content to an information playback device that is located within a respective one of the selected set of the cells;
identifying one or more underperforming cells within the selected set of cells based at least in part on location data associated with the information playback device; and
adjusting, in response to identifying the one or more underperforming cells, the one or more underperforming cells within the selected set of cells without changing the size and shape of the content area.
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Accused Products
Abstract
Arrangements are directed to dynamically optimizing the delivery of targeted and/or geographically relevant content. A geographical area can be divided into a virtual grid comprising a plurality of cells. Geographically relevant information can be assigned to the plurality of cells. Responsive to receiving a request to output content to information playback devices within a selected set of the cells, content can be output to an information playback device that is located within a respective one of the selected set of the cells. One or more underperforming cells within the selected set of cells can be identified. The one or more underperforming cells within the selected set of cells can be adjusted without changing the size and shape of the selected cells.
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Citations
20 Claims
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1. A method comprising:
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dividing a geographical area into a virtual grid comprising a plurality of cells, a first cell of the plurality of cells overlapping in corresponding geographical area to a second cell of the plurality of cells; receiving content to output within one or more of the plurality of cells; determining a priority score associated with the content and each of the plurality of cells; determining a relevancy of the content to each cell of the plurality of cells; assigning content to the plurality of cells based at least in part on the relevancy of each cell of the plurality of cells and the priority score of each of the plurality of cells; responsive to receiving a request to output content to information playback devices within a selected set of the cells, the selected set of cells defining a content area; outputting content to an information playback device that is located within a respective one of the selected set of the cells; identifying one or more underperforming cells within the selected set of cells based at least in part on location data associated with the information playback device; and adjusting, in response to identifying the one or more underperforming cells, the one or more underperforming cells within the selected set of cells without changing the size and shape of the content area. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system comprising:
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a processor; a memory storing instructions executable by the processor to cause the processor configured to; divide a geographical area into a virtual grid comprising a plurality of cells; assign content to the plurality of cells based at least in part on the relevancy of the content to each cell of the plurality of cells and a monetary bid associated with the content; responsive to receiving a request to output content to information playback devices within a selected set of the cells, the selected set of cells defining a content area; cause content to be output by an information playback device that is located within a respective one of the selected set of the cells; identify one or more underperforming cells within the selected set of cells based at least in part on location data associated with the information playback device, historical data, and individual traffic sources; and adjust, in response to identifying the one or more underperforming cells, the content being output to the information playback device located within the one or more underperforming cells within the selected set of cells without changing the size and shape of the content area. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification