Navigation-based ad units in street view

• US 10,475,076 B1
• Filed: 09/18/2015
• Issued: 11/12/2019
• Est. Priority Date: 09/09/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Chau, Stephen
• Primary Examiner(s): Vig, Naresh
• Application Number:
  US14/858,615
• Time in Patent Office: 1,516 Days
• Field of Search: 705 14
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: H04N 23/698 for achieving an enlarged field of view, e.g. panoramic image capture

Abstract

Systems, methods, and computer storage mediums for directing a user to an image of an advertiser'"'"'s geolocation are provided. An exemplary method includes retrieving a first image associated with a geolocation, where the geolocation is based on a user action. At least one advertising unit is also selected based on at least the geolocation associated with the first image. Each advertising unit includes at least one geolocation associated with an advertiser. At least one advertising unit is then placed on the first image. Finally, a second image is retrieved when a placed advertising unit is selected by the user. The second image is retrieved based on the geolocation associated with the placed advertising unit.

Claims

1. A computer-implemented method, comprising:

providing, by one or more processors, a first panoramic image associated with a first geolocation for presentation on a graphical user interface;

selecting, by the one or more processors, an advertising unit based on at least the first geolocation associated with the first panoramic image, wherein the advertising unit correlates to a second geolocation and a point of interest associated with an advertiser;

placing, by the one or more processors, the advertising unit at a location on the first panoramic image;

generating, by the one or more processors, a map for an area including the point of interest at the second geolocation;

retrieving, by the one or more processors, additional data corresponding to the point of interest;

retrieving, by the one or more processors, a second panoramic image associated with the second geolocation, the second panoramic image including the point of interest at the second geolocation; and

in response to receipt of user input selecting the advertising unit placed on the first panoramic image, providing, by the one or more processors for presentation on the graphical user interface, the map and the additional data superimposed on the second panoramic image.

2. The computer-implemented method of claim 1, wherein the location on the first panoramic image where the advertising unit is placed is associated with an object present in the first panoramic image, the object being located at the second geolocation.

3. The computer-implemented method of claim 1, wherein the additional data comprises data indicating that the second geolocation has one or more corresponding photographic images associated therewith.

4. The computer-implemented method of claim 1, wherein the additional data comprises data indicating at least one of a business location, a street name or an address.

5. The computer-implemented method of claim 1, wherein the additional data comprises traffic information.

6. The computer-implemented method of claim 1, wherein the advertising unit is selected according to one or more target factors.

7. The computer-implemented method of claim 6, wherein the one or more target factors include a user profile.

8. The computer-implemented method of claim 6, wherein the one or more target factors comprise information associated with an advertiser including one or more of a geographical range, a product category, a service category, a key word, or a target demographic.

9. The computer-implemented method of claim 6, wherein the one or more target factors include one or more objects captured in the first panoramic image of the first geolocation.

10. The computer-implemented method of claim 9, wherein the one or more target factors further include a physical location of a user.

11. The computer-implemented method of claim 6, wherein the one or more target factors include an outcome of an advertising auction.

12. A non-transitory computer-readable storage medium having computer instructions stored thereon, the computer instructions, when executed by one or more processors, implementing a method comprising:

providing a first panoramic image associated with a first geolocation for presentation on a graphical user interface;

selecting an advertising unit based on at least the first geolocation associated with the first panoramic image, wherein the advertising unit correlates to a second geolocation and a point of interest associated with an advertiser;

placing the advertising unit at a location on the first panoramic image;

generating a map for an area including the point of interest at the second geolocation;

retrieving additional data corresponding to the point of interest;

retrieving a second panoramic image associated with the second geolocation, the second panoramic image including the point of interest at the second geolocation; and

in response to receipt of an user input selecting the advertising unit placed on the first panoramic image, providing, for presentation on the graphical user interface, the map and the additional data superimposed on the second panoramic image.

13. The non-transitory computer-readable storage medium of claim 12, wherein the additional data comprises data indicating that the second geolocation has one or more corresponding photographic images associated therewith.

14. The non-transitory computer-readable storage medium of claim 12, wherein the advertising unit is selected according to one or more target factors.

15. A computer system, comprising:

one or more memories configured to store map information and a plurality of images including a first panoramic image and a second panoramic image; and

one or more processors operatively coupled to the one or more memories, the one or more processors being configured to;

provide the first panoramic image from the one or more memories for presentation on a graphical user interface, the first panoramic image being associated with a first geolocation;

select an advertising unit based on at least the first geolocation associated with the first panoramic image, wherein the advertising unit correlates to a second geolocation and a point of interest associated with an advertiser;

place the advertising unit at a location on the first panoramic image;

generate a map for an area including a point of interest at the second geolocation in accordance with the map information;

retrieve additional data corresponding to the point of interest;

retrieve a second panoramic image associated with the second geolocation, the second panoramic image including the point of interest at the second geolocation; and

in response to receipt of user input selecting the advertising unit placed on the first panoramic image, provide for presentation on the graphical user interface, the map and the additional data superimposed on the second panoramic image.

16. The computer system of claim 15, wherein the one or more memories includes a map database configured to store the map information and an image database configured to store the plurality of images.

17. The computer system of claim 15, wherein the additional data comprises traffic information.