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Advertising database system and method

  • US 10,482,474 B1
  • Filed: 01/12/2006
  • Issued: 11/19/2019
  • Est. Priority Date: 01/19/2005
  • Status: Active Grant
First Claim
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1. A computer-implemented method of accessing an advertisement database that stores multiple advertisements and multiple endorsements, the computer-implemented method comprising:

  • under control of one or more computer systems configured with executable instructions,receiving, from a website publisher, at least one selection of an advertiser entity, the advertiser entity providing at least one advertisement for selection and display on a website of the website publisher;

    receiving, from the website publisher, a rule to apply to advertisements in the advertisement database, wherein the rule is generated by the website publisher and comprises a minimum criterion for an advertisement;

    automatically selecting, based at least in part on the rule, a first advertisement from the advertisement database, the first advertisement to be displayed on the website of the website publisher and the first advertisement being associated with the advertiser entity;

    providing the first advertisement for publication with a web page on the website published by the web site publisher, wherein the web site publisher publishes the web page to a visitor;

    receiving a second advertisement from the advertiser entity, wherein the second advertisement is received based at least in part on the at least one selection of the advertiser entity;

    receiving a plurality of endorsements associated with the first advertisement or the second advertisement, the plurality of endorsements supplementing the first advertisement or the second advertisement;

    determining a performance metric associated with an endorsement of the plurality of endorsements, the performance metric based at least in part on at least one of;

    an increased likelihood of selection of the first advertisement based at least in part on the endorsement being displayed near the first advertisement;

    oran increased likelihood of selection of the second advertisement based at least in part on the endorsement being displayed near the second advertisement;

    selecting, from the advertisement database, the endorsement of the plurality endorsements based at least in part on the performance metric associated with the endorsement; and

    providing the endorsement and the first advertisement or the second advertisement to be published together on the webpage.

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