Recommending outgoing values based on incoming values

• US 10,482,520 B2
• Filed: 02/11/2016
• Issued: 11/19/2019
• Est. Priority Date: 02/11/2016
• Status: Active Grant

• Current Assignee: Hipmunk Incorporated (SAP SE)
• Original Assignee: Hipmunk Incorporated (SAP SE)
• Inventors: Goldstein, Adam Julian
• Primary Examiner(s): Choi, Yuk Ting
• Application Number:
  US15/041,223
• Publication Number:
  US 20170235748A1
• Time in Patent Office: 1,377 Days
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 30/0631 Item recommendations

Abstract

A machine is configured by appropriate software, such as software modules, to function as recommendation machine configured to receive an incoming value from a submitter for an allocable region of a graphical user interface. The allocable region is associated by a first data-structure to a data-string. The recommendation is configured to identify an available correlation of the data-string within a second data-structure, and the recommendation machine is further configured to recommend an outgoing value to be offered by an operator of the machine for the available correlation.

Claims

1. A method comprising:

receiving, by one or more processors of a machine, a first value from a submitter device, the first value comprising a bid accorded by the submitter device to a first allocable region among a plurality of allocable regions within an interface element presented within a graphical user interface, the first allocable region corresponding with a specific position among the plurality of allocable regions within the interface element presented within the graphical user interface, and the first allocable region being associated by a first data-structure to a data-string;

assigning, by one or more processors of a machine, a set of values that include the first value to the data-string in the first data-structure;

identifying, by one or more processors of the machine, an available correlation between the data-string associated with the first allocable region, and an identifier of the submitter device within a second data-structure;

generating, by one or more processors of the machine, a recommendation to the submitter device that comprises a second value offered for the available correlation between the data-string associated with the first allocable region and the identifier of the submitter device;

receiving, by one or more processors of the machine, a third value accorded to the first allocable region, the third value received subsequent to the first value;

calculating, by one or more processors of the machine, a first average value of the set of values assigned to the data-string, the first average value calculated based on the first value and the set of values;

calculating, by one or more processors of the machine, a second average value based on the first value, the set of values, and the third value, in response to the receiving the third value;

calculating, by one or more processors of the machine, a difference between the second average value and the first average value; and

updating, by one or more processors of the machine, the second value of the recommendation based on the average value calculated based on the difference between the second average value and the first average value.

2. The method of claim 1, further comprising:

calculating, by one or more processors of the machine, the second value to be allocated to the data-string based on the first value accorded by the submitter device to the first allocable region at the specific position relative to the plurality of allocable regions of the graphical user interface.

3. The method of claim 1, wherein the method further comprises:

receiving, by one or more processors of the machine, a third value accorded to the first allocable region;

accessing, by one or more processors of the machine, a deviation threshold between values accorded to the first allocable region of the graphical user interface;

determining that a difference between the first value and the third value transgresses the deviation threshold, the determining based on a comparison of the first value and the third value; and

causing display of an indication of the difference at a client device, in response to the determining the difference transgresses the deviation threshold.

4. The method of claim 1, wherein the difference indicates that the second average value represents an increase from the first value, and the method further comprises:

increasing, by one or more processors of the machine, the second value based on the second average value.

5. The method of claim 1, wherein the difference indicates that the second average value represents a decrease from the first value, and the method further comprises:

decreasing, by one or more processors of the machine, the second value based on the second average value.

6. The method of claim 1, wherein the difference indicates that the second average value represents a decrease from the first value, and the method further comprises:

increasing, by one or more processors of the machine, the second value based on the second average value.

7. The method of claim 1, wherein the difference indicates that the second average value represents an increase from the first value, and the method further comprises:

decreasing, by one or more processors of the machine, the second value based on the second average value.

8. The method of claim 1, wherein the first allocable region is within a webpage configured to display a set of search results, the identifier of the operator of the machine is an interactive graphical element, and the method further comprises:

calculating, by one or more processors of the machine, a cost-per-click of the interactive graphical element based on the value, and wherein the recommending recommends the cost-per-click.

9. The method of claim 1, wherein the data-string is linked to a keyword within a database of a search engine by the first data-structure, and the method further comprises:

delivering, by one or more processors of the machine, the second value to the search engine to link the identifier of the submitter device to the keyword within the database of the search engine.

10. The method of claim 1, wherein the data-string is linked to a set of keywords within a database of a search engine by the first data-structure, and the method further comprises:

delivering, by one or more processors of the machine, the second value to the search engine to link the identifier of the submitter device to the set of keywords within the database of the search engine.

11. The method of claim 1, wherein the data-string is linked to a code associated with a geographic area, the code linked to the data-string within a database of a search engine by the first data-structure, and the method further comprises:

delivering, by one or more processors of the machine, the second value to the search engine to link the identifier of the submitter device to the code associated with the geographic area within the database of the search engine.

12. The method of claim 1, wherein the data-string is linked to a reference to an event within a database of a search engine by the first data-structure, and the method further comprises:

delivering, by one or more processors of the machine, the second value to the search engine to link the identifier of the submitter device to the reference to the event within the database of the search engine.

13. The method of claim 1, wherein the available correlation is a first available correlation among the data-string, the identifier of the submitter device, and a first time period, and the method further comprises:

identifying, by one or more processors of the machine, a second available correlation among the data-string, the identifier of the submitter device, and a second time period;

calculating, by one or more processors of the machine, the second value to be offered for the first available correlation based on the first value and the first time period;

calculating, by one or more processors of the machine, a third value to be offered for the second available correlation based on the first value and the second time period; and

recommending, by one or more processors of the machine, the third value to be offered for the second available correlation among the data-string, the identifier of the submitter device, and the second time period.

14. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

receiving, by one or more processors of a machine, a first value from a submitter device, the first value comprising a bid accorded by the submitter device to a first allocable region among a plurality of allocable regions within an interface element presented within a graphical user interface, the first allocable region corresponding with a specific position among the plurality of allocable regions within the interface element presented within the graphical user interface, and the first allocable region being associated by a first data-structure to a data-string;

assigning, by one or more processors of a machine, a set of values that include the first value to the data-string in the first data-structure;

identifying, by one or more processors of the machine, an available correlation between the data-string associated with the first allocable region, and an identifier of the submitter device within a second data-structure;

generating, by one or more processors of the machine, a recommendation to the submitter device that comprises a second value offered for the available correlation between the data-string associated with the first allocable region and the identifier of the submitter device;

receiving, by one or more processors of the machine, a third value accorded to the first allocable region, the third value received subsequent to the first value;

calculating, by one or more processors of the machine, a first average value of the set of values assigned to the data-string, the first average value calculated based on the first value and the set of values;

calculating, by one or more processors of the machine, a second average value based on the first value, the set of values, and the third value, in response to the receiving the third value;

calculating, by one or more processors of the machine, a difference between the second average value and the first average value; and

updating, by one or more processors of the machine, the second value of the recommendation based on the average value calculated based on the difference between the second average value and the first average value transgresses the deviation threshold, the determining based on a comparison of the first value and the third value; and

causing display of an indication of the difference at a client device, in response to the determining the difference transgresses the deviation threshold.

15. The non-transitory machine readable storage medium of claim 14, wherein the instructions cause the machine to perform operations further comprising:

calculating, by one or more processors of the machine, the second value to be allocated to the data-string based on the first value accorded by the submitter device to the first allocable region at the specific position relative to the plurality of allocable regions of the graphical user interface.

16. The non-transitory machine readable storage medium of claim 14, wherein the instructions cause the machine to perform operations further comprising:

receiving, by one or more processors of the machine, a third value accorded to the first allocable region;

accessing, by one or more processors of the machine, a deviation threshold between values accorded to the allocable region of the graphical user interface;

determining that a difference between the first value and the third value transgresses the deviation threshold, the determining based on a comparison of the first value and the third value; and

causing display of an indication of the difference at a client device, in response to the determining the difference transgresses the deviation threshold.

17. A system comprising:

processors; and

a memory storing instructions that, when executed by at least one processor among the processors, causes the system to perform operations comprising;

receiving, by one or more processors of a machine, a first value from a submitter device, the first value comprising a bid accorded by the submitter device to a first allocable region among a plurality of allocable regions within an interface element presented within a graphical user interface, the first allocable region corresponding with a specific position among the plurality of allocable regions within the interface element presented within the graphical user interface, and the first allocable region being associated by a first data-structure to a data-string;

assigning, by one or more processors of a machine, a set of values that include the first value to the data-string in the first data-structure;

identifying, by one or more processors of the machine, an available correlation between the data-string associated with the first allocable region, and an identifier of the submitter device within a second data-structure;

generating, by one or more processors of the machine, a recommendation to the submitter device that comprises a second value offered for the available correlation between the data-string associated with the first allocable region and the identifier of the submitter device;

receiving, by one or more processors of the machine, a third value accorded to the first allocable region, the third value received subsequent to the first value;

calculating, by one or more processors of the machine, a first average value of the set of values assigned to the data-string, the first average value calculated based on the first value and the set of values;

calculating, by one or more processors of the machine, a second average value based on the first value, the set of values, and the third value, in response to the receiving the third value;

calculating, by one or more processors of the machine, a difference between the second average value and the first average value; and

updating, by one or more processors of the machine, the second value of the recommendation based on the average value calculated based on the difference between the second average value and the first average value.

18. The system of claim 17, wherein the instructions cause the system to perform operations further comprising:

calculating, by one or more processors of the machine, the second value to be allocated to the data-string based on the first value accorded by the submitter device to the first allocable region at the specific position relative to the plurality of allocable regions of the graphical user interface.

19. The system of claim 17, wherein the instructions cause the system to perform operations further comprising:

receiving, by one or more processors of the machine, a third value accorded to the first allocable region;

accessing, by one or more processors of the machine, a deviation threshold between values accorded to the allocable region of the graphical user interface;

determining that a difference between the first value and the third value transgresses the deviation threshold, the determining based on a comparison of the first value and the third value; and

causing display of an indication of the difference at a client device of the operator of the machine, in response to the determining the difference transgresses the deviation threshold.