Systems and methods regarding point-of-recognition optimization of onsite user purchases at a physical location

• US 10,489,770 B2
• Filed: 07/27/2018
• Issued: 11/26/2019
• Est. Priority Date: 06/29/2017
• Status: Active Grant

• Current Assignee: The Bartley J. Madden Foundation
• Original Assignee: The Bartley J. Madden Foundation
• Inventors: Madden, Bartley J.
• Primary Examiner(s): Rudy, Andrew Joseph
• Application Number:
  US16/047,305
• Publication Number:
  US 20190005482A1
• Time in Patent Office: 487 Days
• Field of Search: 705 17, 705 2641, 705 2661, 705 269, 705 271, 705 272, 235375, 235376, 235378, 235383
• CPC Class Codes: G06Q 20/12 specially adapted for electronic shopping systems
• CPC Class Codes: G06Q 20/202 Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
• CPC Class Codes: G06Q 20/208 Input by product or record sensing, e.g. weighing or scanner processing
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 20/405 Establishing or using transaction specific rules
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G07G 1/0081 the reader being a portable scanner or data reader G07G1/009 takes precedence

Abstract

Systems and methods are described for a point-of-recognition optimizer system configured to optimize onsite user purchases at a physical location. In various aspects, a purchasable-unit identifier (ID) may be received via a computer transmission, where the purchasable-unit ID, as identified by an optimizer device, is associated with a recognized purchasable-unit located onsite with the optimizer device. Based on the purchasable-unit ID, a plurality of competing purchasable-units may be identified, which may be either onsite or offsite purchasable-units. An offer is transmitted via a second computer transmission for an offered purchasable-unit to the optimizer device where the offer originates from an outbidding purchasable-unit distributor, and where the outbidding purchasable-unit distributor outbid other competing purchasable-unit distributors, each distributor corresponding to the plurality of competing purchasable-units, for an opportunity for the optimizer device to receive the offer.

Claims

1. A point-of-recognition optimizer system configured to optimize user purchases at a physical location, the point-of-recognition optimizer system comprising:

a computer memory configured to store instructions for identification of purchasable-units;

a processor configured to execute the instructions, the processor and the computer memory comprising an optimizer server;

a first wireless transceiver communicatively coupled to the processor; and

a user container having one or more sensors and a second wireless transceiver, the second wireless transceiver configured to send and receive wireless computer transmissions to and from at least one of (1) a third wireless transceiver of an optimizer device associated with a user, or (2) the first wireless transceiver of the optimizer server, the user container onsite at the physical location, and the user container configured to detect, via the one or more sensors, a chosen purchasable-unit when the user places the chosen purchasable-unit in the user container,

wherein the processor of the optimizer server is configured to receive, via the first wireless transceiver, a purchasable-unit identifier (ID) associated with the chosen purchasable-unit from at least one of (1) the third wireless transceiver of the optimizer device or (2) the second wireless transceiver of the user container.

2. The point-of-recognition optimizer system of claim 1, wherein the chosen purchasable-unit has a plurality of surfaces, and wherein the chosen purchasable-unit ID is identifiable, via the one or more sensors, on one or more of the plurality of surfaces.

3. The point-of-recognition optimizer system of claim 2, wherein the purchasable-unit ID is a Digimarc based purchasable-unit ID.

4. The point-of-recognition optimizer system of claim 1, wherein the chosen purchasable-unit is associated with a radio frequency identification (RFID) tag, and wherein the chosen purchasable-unit ID is identifiable, via the one or more sensors, from the RFID tag.

5. The point-of-recognition optimizer system of claim 1, wherein the user container further includes one or more sensor indicators, the one or more sensor indicators configured to indicate a status of the one or more sensors.

6. The point-of-recognition optimizer system of claim 5, wherein the one or more sensor indicators are configured to visually indicate the status of the one or more sensors.

7. The point-of-recognition optimizer system of claim 5, wherein the one or more sensor indicators are configured to audibly indicate the status of the one or more sensors.

8. The point-of-recognition optimizer system of claim 5, wherein the status of the one or more sensors indicates at least one of a success status or a failure status, the one or more sensor indicators configured to indicate the success status or failure status when the user places the chosen purchasable-unit in the user container.

9. The point point-of-recognition optimizer system of claim 1, wherein the processor is further configured to execute the instructions on the optimizer server to:

determine a plurality of competing purchasable-units based on the purchasable-unit ID, the determination including the optimizer server sending the purchasable-unit ID to one or more distributor servers associated with a plurality of competing purchasable-unit distributors, and the optimizer server receiving one or more offers from the one or more distributor servers corresponding to the plurality of competing purchasable-units, the plurality of competing purchasable-units located either onsite at the physical location or offsite of the physical location, and

transmit from the optimizer server, via a second computer transmission to the optimizer device, an offer for an offered purchasable-unit, the offer originating from the one or more distributor servers of an outbidding purchasable-unit distributor, the offer chosen from the one or more offers, wherein the one or more distributor servers of the outbidding purchasable-unit distributor outbid the one or more distributor servers of all other distributors from the plurality of competing purchasable-unit distributors for an opportunity of the optimizer device to receive the offer.

10. The point-of-recognition optimizer system of claim 1, wherein the optimizer server is further configured to:

determine that an interference threshold value has been passed regarding the user'"'"'s interaction with the user container; and

generate, based on the interference threshold value, an alert, the alert indicating to onsite personnel at the physical location to assist the user.

11. The point-of-recognition optimizer system of claim 1, wherein the optimizer server is further configured to:

initiate a purchase request, based on the purchasable-unit ID, to purchase the chosen purchasable-unit on behalf of the user when the user is within a proximity to an exit of the physical location; and

update a user-centric information profile associated with the user based on the purchase request.