Methods and apparatus to monitor media presentations
First Claim
1. A method of monitoring a media presentation, the method comprising:
- installing a monitoring enabled application on a media device;
accessing, by executing an instruction with a processor, configuration information to instruct the monitoring enabled application to enable monitoring functionality, the configuration information to instruct the monitoring enabled application to operate in at least one of a census-based mode or a panelist-based mode;
identifying a media presentation event within the monitoring enabled application;
determining, by executing an instruction with the processor, a media identifier corresponding to the media presentation event when the monitoring functionality is enabled;
determining at least one of a user identifier or a device identifier associated with the media device when the monitoring functionality is enabled, the at least one of the user identifier or the device identifier assigned by an entity other than an audience measurement entity when the monitoring enabled application is to operate in the census-based mode, the at least one of the user identifier or the device identifier assigned by the audience measurement entity when the monitoring enabled application is to operate in the panelist-based mode; and
transmitting a record including the media identifier and the at least one of the user identifier or the device identifier to the audience measurement entity when the monitoring functionality is enabled.
8 Assignments
0 Petitions
Accused Products
Abstract
Methods, apparatus, systems and articles of manufacture to monitor media are disclosed. An example method includes installing a monitoring enabled application on a media device. Configuration information to instruct the monitoring enabled application to enable monitoring functionality is accessed. A media presentation event is identified within the monitoring enabled application. A media identifier corresponding to the media presentation event when the monitoring functionality is enabled is determined. At least one of a user identifier or a device identifier associated with the media device is determined when the monitoring functionality is enabled. A record is transmitted including the media identifier and the at least one of the user identifier or the device identifier to the audience measurement entity when the monitoring functionality is enabled.
251 Citations
20 Claims
-
1. A method of monitoring a media presentation, the method comprising:
-
installing a monitoring enabled application on a media device; accessing, by executing an instruction with a processor, configuration information to instruct the monitoring enabled application to enable monitoring functionality, the configuration information to instruct the monitoring enabled application to operate in at least one of a census-based mode or a panelist-based mode; identifying a media presentation event within the monitoring enabled application; determining, by executing an instruction with the processor, a media identifier corresponding to the media presentation event when the monitoring functionality is enabled; determining at least one of a user identifier or a device identifier associated with the media device when the monitoring functionality is enabled, the at least one of the user identifier or the device identifier assigned by an entity other than an audience measurement entity when the monitoring enabled application is to operate in the census-based mode, the at least one of the user identifier or the device identifier assigned by the audience measurement entity when the monitoring enabled application is to operate in the panelist-based mode; and transmitting a record including the media identifier and the at least one of the user identifier or the device identifier to the audience measurement entity when the monitoring functionality is enabled. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A tangible computer-readable storage medium comprising instructions which, when executed, cause a machine to at least:
-
install a monitoring enabled application on a media device; access configuration information to instruct the monitoring enabled application to enable monitoring functionality, the configuration information to instruct the monitoring enabled application to operate in at least one of a census-based mode or a panelist-based mode; identify a media presentation event within the monitoring enabled application; determine a media identifier corresponding to the media of the media presentation event when the monitoring functionality is enabled; determine at least one of a user identifier or a device identifier associated with the media device when the monitoring functionality is enabled, the at least one of the user identifier or the device identifier assigned by an entity other than an audience measurement entity when the monitoring enabled application is to operate in the census-based mode, the at least one of the user identifier or the device identifier assigned by the audience measurement entity when the monitoring enabled application is to operate in the panelist-based mode; and transmit a record including the media identifier and the at least one of the user identifier or the device identifier to an audience measurement entity when the monitoring functionality is enabled. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
-
Specification