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Inconspicuous tag for generating augmented reality experiences

  • US 10,496,910 B2
  • Filed: 12/20/2018
  • Issued: 12/03/2019
  • Est. Priority Date: 03/08/2013
  • Status: Active Grant
First Claim
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1. A method implemented by an augmented reality device, comprising:

  • scanning a physical environment;

    detecting a physical tag associated with a physical object in the physical environment;

    obtaining user interest data from a user profile of a user associated with the augmented reality device;

    determining a virtual object to render for display based at least in part on the detecting of the physical tag and the user interest data; and

    rendering the virtual object on a display.

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