Transactions with reward points
First Claim
Patent Images
1. A method comprising:
- supplementing, by a computer, profile information of a transaction account holder based on an interaction with a social media channel and a transaction;
transmitting, by the computer and to a web-client associated with the transaction account holder, a list of information available for selection by the transaction account holder;
transmitting, by the computer and to the web-client, transaction information associated with the transaction account holder;
determining, by the computer and in response to the selection, that the transaction account holder is a first time customer of a merchant or an existing customer of the merchant;
determining, by the computer and in response to being the existing customer of the merchant, a number of times the transaction account holder visited the merchant;
supplementing, by the computer, the profile information of the transaction account holder with the transaction information, with the number of times the transaction account holder visited the merchant, and with social media profile information,wherein the supplementing is based on being the existing customer, the selection from the list of information and purchase data associated with the transaction account holder;
removing, by the computer, a subset of the profile information to create an anonymized profile;
providing, by the computer and in response to the removing, the anonymized profile to a merchant system of the merchant;
receiving, by the computer and from the merchant system and in response to the providing, a plurality of offers tailored to the transaction account holder based on the anonymized profile;
determining, by the computer and based on a business rule, a subset of the plurality of offers for which the transaction account holder is eligible;
transmitting, by the computer, the subset of the plurality of offers to the web-client of the transaction account holder;
receiving, by the computer and from the web-client, a selection of an offer from the subset of the plurality of offers; and
applying, by the computer, the offer to at least a portion of the transaction.
1 Assignment
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Accused Products
Abstract
A method comprises receiving, by a computer-based system for processing a transaction, a notification that a transaction account holder has taken an action, taking, in near real time, an action in response to the action taken by the transaction account holder, and/or communicating with a web-client associated with the transaction account holder in response to the action taken by the transaction account holder. The communicating with the web-client may occur in near real time.
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Citations
20 Claims
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1. A method comprising:
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supplementing, by a computer, profile information of a transaction account holder based on an interaction with a social media channel and a transaction; transmitting, by the computer and to a web-client associated with the transaction account holder, a list of information available for selection by the transaction account holder; transmitting, by the computer and to the web-client, transaction information associated with the transaction account holder; determining, by the computer and in response to the selection, that the transaction account holder is a first time customer of a merchant or an existing customer of the merchant; determining, by the computer and in response to being the existing customer of the merchant, a number of times the transaction account holder visited the merchant; supplementing, by the computer, the profile information of the transaction account holder with the transaction information, with the number of times the transaction account holder visited the merchant, and with social media profile information, wherein the supplementing is based on being the existing customer, the selection from the list of information and purchase data associated with the transaction account holder; removing, by the computer, a subset of the profile information to create an anonymized profile; providing, by the computer and in response to the removing, the anonymized profile to a merchant system of the merchant; receiving, by the computer and from the merchant system and in response to the providing, a plurality of offers tailored to the transaction account holder based on the anonymized profile; determining, by the computer and based on a business rule, a subset of the plurality of offers for which the transaction account holder is eligible; transmitting, by the computer, the subset of the plurality of offers to the web-client of the transaction account holder; receiving, by the computer and from the web-client, a selection of an offer from the subset of the plurality of offers; and applying, by the computer, the offer to at least a portion of the transaction. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer, cause the computer to perform operations comprising:
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supplementing, by the computer, profile information of a transaction account holder based on an interaction with a social media channel and a transaction; transmitting, by the computer and to a web-client associated with the transaction account holder, a list of information available for selection by the transaction account holder; transmitting, by the computer and to the web-client, transaction information associated with the transaction account holder; determining, by the computer and in response to the selection, that the transaction account holder is a first time customer of a merchant or an existing customer of the merchant; determining, by the computer and in response to being the existing customer of the merchant, a number of times the transaction account holder visited the merchant; supplementing, by the computer, the profile information of the transaction account holder with the transaction information, with the number of times the transaction account holder visited the merchant, and with social media profile information, wherein the supplementing is based on being the existing customer, the selection from the list of information and purchase data associated with the transaction account holder; removing, by the computer, a subset of the profile information to create an anonymized profile; providing, by the computer and in response to the removing, the anonymized profile to a merchant system of the merchant; receiving, by the computer and from the merchant system and in response to the providing, a plurality of offers tailored to the transaction account holder based on the anonymized profile; determining, by the computer and based on a business rule, a subset of the plurality of offers for which the transaction account holder is eligible; transmitting, by the computer, the subset of the plurality of offers to the web-client of the transaction account holder; receiving, by the computer and from the web-client, a selection of an offer from the subset of the plurality of offers; and applying, by the computer, the offer to at least a portion of the transaction.
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20. A computer system comprising:
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a tangible, non-transitory memory communicating with a processor, the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations; supplementing, by the processor, profile information of a transaction account holder based on an interaction with a social media channel and a transaction; transmitting, by the processor and to a web-client associated with the transaction account holder, a list of information available for selection by the transaction account holder; transmitting, by the processor and to the web-client, transaction information associated with the transaction account holder; determining, by the processor and in response to the selection, that the transaction account holder is a first time customer of a merchant or an existing customer of the merchant; determining, by the processor and in response to being the existing customer of the merchant, a number of times the transaction account holder visited the merchant; supplementing, by the processor, the profile information of the transaction account holder with the transaction information, with the number of times the transaction account holder visited the merchant, and with social media profile information, wherein the supplementing is based on being the existing customer, the selection from the list of information and purchase data associated with the transaction account holder; removing, by the processor, a subset of the profile information to create an anonymized profile; providing, by the processor and in response to the removing, the anonymized profile to a merchant system of the merchant; receiving, by the processor and from the merchant system and in response to the providing, a plurality of offers tailored to the transaction account holder based on the anonymized profile; determining, by the processor and based on a business rule, a subset of the plurality of offers for which the transaction account holder is eligible; transmitting, by the processor, the subset of the plurality of offers to the web-client of the transaction account holder; receiving, by the processor and from the web-client, a selection of an offer from the subset of the plurality of offers; and applying, by the processor, the offer to at least a portion of the transaction.
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Specification