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Systems and methods for managing electronic activity driven targets

  • US 10,504,050 B1
  • Filed: 05/23/2019
  • Issued: 12/10/2019
  • Est. Priority Date: 05/24/2018
  • Status: Active Grant
First Claim
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1. A method comprising:

  • maintaining, by one or more processors, a plurality of node profiles respectively corresponding to a plurality of entities, each node profile including a plurality of field-value pairs;

    accessing, by the one or more processors, data from a first plurality of electronic activities transmitted or received via electronic accounts associated with one or more data source providers, the one or more processors configured to update the plurality of node profiles using the data from the first plurality of electronic activities;

    generating, by the one or more processors, for a first node profile of the plurality of node profiles, an endpoint profile using data from electronic activities of at least one second node profile, the at least one second node profile including one or more field-value pairs that match one or more field-value pairs of the first node profile, the endpoint profile specifying targets that can be tracked based on electronic activities corresponding to the first node profile, the first node profile different from the at least one second node profile, wherein generating the endpoint profile comprisesgenerating, by the one or more processors, for each second node profile of the at least one second node profile, a respective electronic activity pattern based on a second plurality of electronic activities transmitted or received via electronic accounts of the second node profile, andsetting, by the one or more processors, one or more target values for the endpoint profile based on each respective electronic activity pattern;

    storing, by the one or more processors, in one or more data structures, an association between the first node profile and the endpoint profile specifying the targets;

    parsing, by the one or more processors, data from a third plurality of electronic activities corresponding to the first node profile;

    updating, by the one or more processors, a metric relating to the targets responsive to parsing the data from the third plurality of electronic activities;

    determining, by the one or more processors, that the updated metric does not satisfy a threshold value; and

    transmitting, by the one or more processors, responsive to determining that the updated metric does not satisfy the threshold value, a notification to a contact identifier corresponding to a third node profile, the notification referencing at least one of the targets.

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