Method and system for delivering electronic communications

• US 10,504,146 B2
• Filed: 12/09/2013
• Issued: 12/10/2019
• Est. Priority Date: 07/21/2005
• Status: Active Grant

• Current Assignee: Adknowledge
• Original Assignee: Adknowledge
• Inventors: Lynn, Scott W.
• Primary Examiner(s): Netzloff, Eric R
• Assistant Examiner(s): Patel, Dipen M
• Application Number:
  US14/100,279
• Publication Number:
  US 20140095312A1
• Time in Patent Office: 2,192 Days
• Field of Search: None
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06F 2211/006 E-Mail
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system directs a browser or browsing application associated with a user to a targeted web site after the user performs at least two activations or “clicks” of his pointing device. The first “click” is typically on a communication provided by the system, serving as an intermediary, and the second “click” is typically on a first data object or web page of the intermediary, before the browser of the user is redirected to a second data object or targeted web page, typically associated with a party unrelated to the party or entity controlling the system.

Claims

1. A computer implemented method comprising:

composing, by one or more servers having an associated first uniform resource locator (URL) address, a plurality of activatable electronic mail (e-mail) to be sent to a plurality of computers connected to a network, wherein each of the plurality of activatable e-mails comprises an e-mail body or a banner having an activatable location arranged within the e-mail body or banner, wherein the activatable location has an associated e-mail identifier and comprises a URL link to a given dynamically generated landing page to be generated by the one or more servers based on the e-mail identifier, wherein the e-mail identifier is sent back to the one or more servers by a computer of the plurality of computers via a response that is created at a time instance in which the activatable location is activated by a mouse input or a pointing device input received at the activatable location of the e-mail body or banner, wherein the URL link of the activatable location is based on the first URL address, wherein each of the plurality of activatable e-mails comprises a generic message that does not identify any marks or brands of a vendor or advertiser by identifying only a category of goods or services, and wherein activation of the activatable location causes a browser application to be initiated at the computer;

sending, from the one or more servers, through the network, to the plurality of computers, the plurality of generated activatable e-mails, wherein the one or more servers as a sender is not associated with a third-party targeted website;

upon receipt at the one or more servers of a transmitted response from the computer at which the activatable location of an activatable e-mail has been activated, matching, by the one or more servers, a received e-mail identifier located within the transmitted response with a corresponding e-mail-text identifier indexed in one or more databases accessible to the one or more servers;

retrieving, by the one or more servers, e-mail text from the one or more databases using the matched e-mail-text identifier;

searching, by the one or more servers, the one or more databases, using one or more of the retrieved e-mail text as one or more keywords of the search, for one or more corresponding URL links to one or more corresponding third-party targeted websites and for one or more contents to be included in a dynamically generated landing page using a template, wherein the one or more corresponding third-party targeted web sites each has a second set of associated URL addresses different from the first URL address, and wherein the one or more corresponding third-party targeted web sites include marks or brands of a vendor or advertiser associated with the category of goods or services;

retrieving, by the one or more servers, from the search, the one or more contents for the dynamically generated landing page, wherein each of the one or more contents is retrieved as a text formatted data;

converting, by the one or more servers, in part, each of the one or more retrieved text formatted data of the search into rendered text in an image to generate one or more rendered images, wherein the one or more rendered images and the one or more corresponding URL links to the one or more corresponding third-party targeted websites are filled, as listings, in one of one or more selected landing page templates to generate the dynamically generated landing page;

retrieving, by the one or more servers, a landing page template identifier from the one or more databases using the received e-mail identifier;

retrieving, by the one or more servers, the one of the one or more selected landing page templates from the one or more databases using the retrieved landing page template identifier;

filling, by the one or more servers, a retrieved landing page template with the one or more rendered images at one or more listing locations located in the retrieved landing page template to generate the dynamically generated landing page, wherein each of the one or more dynamically generated listing locations is associated with a second URL link of the second set of associated URL addresses to a third-party targeted web site; and

transmitting, by the one or more servers, the dynamically generated landing page as a data object to the browser application executing at the computer at which the activatable location of an activatable e-mail has been activated, wherein the data object associated with the dynamically generated landing page is transmitted contemporaneously and immediately after receipt of the transmitted response at the one or more servers,

wherein the first mouse input or point device input causes the presented generic message in the e-mail body or banner, which does not identify any marks or brands of a vendor of advertiser by identifying only a category of goods or services, to open the browser application to the dynamically generated landing page that includes the one or more dynamically generated listing locations, and wherein a second mouse input or a second pointing device input received at the browser application at a dynamically generated listing location of the one or more dynamically generated listing locations redirects the browser application to the second URL link associated with the third-party targeted website, which includes marks or brands of a vendor or advertiser associated with the category of goods or services.

2. The method of claim 1, wherein the dynamically generated landing page is hosted by a first server of the one or more servers, and wherein the third-party targeted web site is hosted by a second server external to the one or more servers.

7. The computer implemented method of claim 1, wherein the steps of searching, retrieving, and converting by the one or more servers are performed contemporaneous and immediately after receipt of the transmitted response at the one or more servers.

8. The computer implemented method of claim 1, further comprising:

the one or more servers caching, for a given keyword, one or more cached listings for a dynamically generated landing page, wherein each of the cached listings includes i) the one or more rendered images for the one or more listing locations in the dynamically generated landing page and ii) the corresponding second URL link to the third-party targeted website.

9. The computer implemented method of claim 8, further comprising:

the one or more servers transmitting a same cached listing of the one or more cached listings to more than one computers of the plurality of computers in response to receipt at the one or more servers of transmitted responses received from the more than one computers.

10. The computer implemented method of claim 9, wherein the same cached listing are reordered among the plurality of dynamically generated landing pages generated for the more than one computers.

11. The computer implemented method of claim 1,

wherein the step of generating the plurality of activatable electronic mail is performed by a first set of servers of the one or more servers;

and

wherein the step of sending the plurality of generated activatable e-mails is performed by the first set of servers.

12. The computer implemented method of claim 11,

wherein the step of matching the received e-mail identifier to the e-mail text identifier is performed by the first set of servers.

13. The computer implemented method of claim 12,

wherein the step of filling the dynamically generated landing page template with the one or more rendered images is performed by the first set of servers.

14. The computer implemented method of claim 13,

wherein the step of retrieving the e-mail text from the one or more databases is performed by the first set of servers.

15. The computer implemented method of claim 1,

wherein the step of searching for the one or more corresponding URL links and for the one or more contents is performed by a second set of servers of the one or more servers.

16. The computer implemented method of claim 15,

wherein the step of converting the one or more retrieved text formatted data into rendered text is performed by a third set of servers of the one or more servers.

3. A system comprising:

one or more computing devices, each comprising;

a processor; and

a memory having instructions stored thereon, wherein the instructions, when executed by the processors of the one or more computing devices, cause the processors, collectively, to;

compose a plurality of activatable electronic mail (e-mail) to be sent to a plurality of computers connected to a network, wherein each of the plurality of activatable e-mails comprises an e-mail body or a banner having an activatable location arranged within the e-mail body or banner, wherein the activatable location has an associated e-mail identifier and comprises a URL link to a given dynamically generated landing page to be generated by the one or more computing devices based on the e-mail identifier, wherein the e-mail identifier is sent back to the one or more computing devices by a computer of the plurality of computers via a response that is created at a time instance in which the activatable location is activated by a mouse input or a pointing device input received at the activatable location of the e-mail body or banner, wherein the URL link of the activatable location is based on the first URL address, wherein each of the plurality of activatable e-mails comprises a generic message that does not identify any marks or brands of a vendor or advertiser by identifying only a category of goods or services, and wherein activation of the activatable location causes a browser application to be initiated at the computer;

send, through the network, to the plurality of computers, the plurality of generated activatable e-mails, wherein the one or more computers as a sender is not associated with a third-party targeted website;

upon receipt of a transmitted response from the computer at which the activatable location of an activatable e-mail has been activated, match a received e-mail identifier located within the transmitted response with a corresponding e-mail-text identifier indexed in one or more databases accessible to the one or more computing devices;

retrieve e-mail text from the one or more databases using the matched e-mail text identifier;

search the one or more databases using one or more of the retrieved e-mail text as one or more keywords of the search, for one or more corresponding URL links to one or more corresponding third-party targeted websites and for one or more contents to be included in a dynamically generated landing page using a template, wherein the one or more corresponding third-party targeted websites each has a second set of associated URL addresses different from the first URL address, and wherein the one or more corresponding third-party targeted websites include marks or brands of a vendor or advertiser associated with the category of goods or services;

retrieve, from the search, the one or more contents for the dynamically generated landing page, wherein each of the one or more contents is retrieved as a text formatted data;

convert, in part, each of the one or more retrieved text formatted data of the search into rendered text in an image to generate one or more rendered images, wherein the one or more rendered images and the one or more corresponding URL links to the one or more corresponding third-party targeted websites are filled, as listings, in one of one or more selected landing page templates to generate the dynamically generated landing page;

retrieve a landing page template from the one or more databases using the received e-mail identifier;

fill the retrieved landing page template with the one or more rendered images at one or more listing locations located in the retrieved landing page template to generate the dynamically generated landing page, wherein each of the one or more listing locations is associated with a second URL link of the second set of associated URL addresses to a third-party targeted website; and

transmit the dynamically generated landing page as a data object to the browser application executing at the computer at which the activatable location of an activatable e-mail has been activated, wherein the data object associated with the dynamically generated landing page is transmitted contemporaneously and immediately after receipt of the transmitted response at the one or more computing devices,

wherein the first mouse input or point device input causes the presented generic message in the e-mail body or banner, which does not identify any marks or brands of a vendor of advertiser by identifying only a category of goods or services, to open the browser application to the dynamically generated landing page that includes the one or more dynamically generated listing locations, and wherein a second mouse input or a second pointing device input received at the browser application at a listing locations of the one or more listing locations redirects the browser application to second URL link associated with the third-party targeted website, which includes marks or brands of a vendor or advertiser associated with the category of goods or services.

6. The system of claim 3, wherein the dynamically generated landing page is hosted by a first server of the one or more computing devices, and the third-party target websites are hosted by one or more other servers.

17. The system of claim 3, wherein the instructions, when executed by the processors of the one or more of the one or more computing devices, further cause the processors to:

cache, for a given keyword, one or more cached listings for a dynamically generated landing page, wherein the cached listing includes i) the one or more rendered images for the one or more listing locations in the dynamically generated landing page and ii) the corresponding second URL link to the third-party targeted website.

18. The system of claim 17, wherein the instructions, when executed by the processors of the one or more of the one or more computing devices, further cause the processors to:

transmit a same cached listing of the one or more cached listings to more than one computers of the plurality of computers in response to receipt at the one or more computing devices of transmitted responses received from the more than one computers.

19. The system of claim 18, wherein the same cached listing are reordered among the plurality of dynamically generated landing pages generated for the more than one computers.

20. The system of claim 3, wherein the one or more computing devices comprise one or more home servers, one or more content servers, and one or more image servers.

4. A non-transitory computer readable medium, having instructions stored thereon that, when executed by one or more computing devices, cause the one or more computing devices to at least collectively:

compose a plurality of activatable electronic mail (e-mail) to be sent to a plurality of computers connected to a network, wherein each of the plurality of activatable e-mails comprises an e-mail body or a banner having an activatable location arranged within the e-mail body or banner, wherein the activatable location has an associated e-mail identifier and comprises a URL link to a given dynamically generated landing page to be generated by the one or more computing devices based on the e-mail identifier, wherein the e-mail identifier is sent back to the one or more computing devices by a computer of the plurality of computers via a response that is created at a time instance in which the activatable location is activated by a mouse input or a pointing device input received at the activatable location of the e-mail body or banner, wherein the URL link of the activatable location is based on the first URL address, wherein each of the plurality of activatable e-mails comprises a generic message that does not identify any marks or brands of a vendor or advertiser by identifying only a category of goods or services, and wherein activation of the activatable location causes a browser application to be initiated at the computer;

send, through the network, to the plurality of computers, the plurality of generated activatable e-mails, wherein the one or more computers as a sender is not associated with a third-party targeted website;

upon receipt of a transmitted response from the computer at which the activatable location of an activatable e-mail has been activated, match a received e-mail identifier located within the transmitted response with a corresponding e-mail text identifier indexed in one or more databases accessible to the one or more computing devices;

retrieve e-mail text from the one or more databases using the matched e-mail text identifier;

search the one or more databases using one or more of the retrieved e-mail text as one or more keywords of the search, for one or more corresponding URL links to one or more corresponding third-party targeted websites and for one or more contents to be included in a dynamically generated landing page using a template, wherein the one or more corresponding third-party targeted web sites each has a second set of associated URL addresses different from the first URL address, and wherein the one or more corresponding third-party targeted web sites include marks or brands of a vendor or advertiser associated with the category of goods or services;

retrieve, from the search, the one or more contents for the dynamically generated landing page, wherein each of the one or more contents is retrieved as a text formatted data;

convert, in part, each of the one or more retrieved text formatted data of the search into rendered text in an image to generate one or more rendered images, wherein the one or more rendered images and the one or more corresponding URL links to the one or more corresponding third-party targeted websites are filled, as listings, in one of one or more selected landing page templates to generate the dynamically generated landing page;

retrieve a landing page templates from the one or more databases using the received e-mail identifier;

fill the retrieved landing page template with the one or more rendered images at one or more listing locations located in the retrieved landing page template to generate the dynamically generated landing page, wherein each of the one or more listing locations is associated with a second URL link of the second set of associated URL addresses to a third-party targeted web site; and

transmit the dynamically generated landing page as a data object to the browser application executing at the computer at which the activatable location of an activatable e-mail has been activated, wherein the data object associated with the dynamically generated landing page is transmitted contemporaneously and immediately after receipt of the transmitted response at the one or more computing devices,

wherein the first mouse input or point device input causes the presented generic message in the e-mail body or banner, which does not identify any marks or brands of a vendor of advertiser by identifying only a category of goods or services, to open the browser application to the dynamically generated landing page that includes the one or more dynamically generated listing locations, and wherein a second mouse input or a second pointing device input received at the browser application at a listing locations of the one or more listing locations redirects the browser application to second URL link associated with the third-party targeted website, which includes marks or brands of a vendor or advertiser associated with the category of goods or services.

5. The non-transitory computer readable medium of claim 4, wherein the dynamically generated landing page is hosted by a first server of the one or more computing devices, and the third-party target websites are hosted by one or more other servers.