Link correction system and methods

• US 10,506,075 B1
• Filed: 03/26/2014
• Issued: 12/10/2019
• Est. Priority Date: 03/26/2014
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Vaidya, Ashish
• Primary Examiner(s): Nano, Sargon N
• Application Number:
  US14/225,865
• Time in Patent Office: 2,085 Days
• Field of Search: 709203
• CPC Class Codes: G06Q 10/101 Collaborative creation, e.g. joint development of products or services
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04W 4/35 for the management of goods or merchandise

Abstract

A dynamic link updater may be configured to automatically and autonomously identify an affiliate associated with an affiliate network site. The dynamic link updater may update or correct an affiliate link based on the identified affiliate link. Further, the dynamic link updater can determine additional parameters to correct or update in the affiliate link, such as information relating to a device used to access the affiliate link. For example, the affiliate link may be updated to include an identity of the type of device or the location of the device used to access the affiliate link. This information may be used to facilitate compensating the affiliate for providing a link to another network site from the affiliate network site.

Claims

1. A method of dynamically correcting an affiliate link within an application, the method comprising:

detecting access to an affiliate link selected from within an application generated from a first website and executing on a mobile computing system comprising computer hardware, wherein the application comprises a substitute for the first website of a first entity and includes at least some of the same content as the first website enabling a user to access the at least some of the same content using a browser to access the first website or using the application without the mobile computing system communicating with the first website, the affiliate link comprising a Uniform Resource Locator (URL) corresponding to a second website associated with a second entity that is different than the first entity, the affiliate link a copy of an affiliate link included as part of the content from the first website, wherein the application provides access to the content from the first website without accessing a browser for accessing the first website and without accessing the first website;

identifying an affiliate identifier of an affiliate associated with the affiliate link, wherein the first entity corresponds to the affiliate, and wherein the affiliate identifier is determined by at least accessing affiliate metadata of the affiliate;

identifying device metadata associated with the mobile computing system;

determining, based at least in part on one or more of the affiliate identifier or the device metadata, that the affiliate link is to be replaced with a corrected affiliate link;

creating the corrected affiliate link from the affiliate link based at least partially on the affiliate identifier and the device metadata, the corrected affiliate link enabling access to the second website associated with the affiliate link, the corrected affiliate link comprising a modified version of the URL with one or more modified URL parameters, wherein the second website credits an account based at least in part on network traffic redirected to the second website, the affiliate identifier, and a determination that the affiliate link was accessed from the application;

preventing access to the second website via the affiliate link selected from within the application executing on the mobile computing system; and

overriding at least a portion of the application with a dynamic link updater that replaces the affiliate link with the corrected affiliate link,

wherein at least said creating the corrected affiliate link is performed by a hardware processor of the mobile computing system.

2. The method of claim 1, wherein the affiliate link and the corrected affiliate link share the same format.

3. The method of claim 1, wherein the affiliate link and the corrected affiliate link comprise one or more of a text link or an image link.

4. The method of claim 1, wherein the corrected affiliate link includes one or more parameters based on one or more of the affiliate identifier and the device metadata.

5. The method of claim 1, wherein the corrected affiliate link includes a modified protocol identifier, the modified protocol identifier comprising a modified version of a protocol identifier included in the affiliate link.

6. The method of claim 1, wherein the device metadata identifies one or more of a device type, an operating system type, and a network communications protocol used by the mobile computing system to access the first website.

7. The method of claim 1, further comprising determining a location of the mobile computing system.

8. The method of claim 7, wherein said creating the corrected affiliate link is based at least partially on the location of the mobile computing system.

9. The method of claim 1, further comprising accessing the second website via the corrected affiliate link responsive to the access of the affiliate link from within the application executing on the mobile computing system.

10. A system for dynamically updating an affiliate link within an application, the system comprising:

a computer system comprising computer hardware, the computer system programmed to implement a dynamic link updater stored in a memory of the computer system, the dynamic link updater configured to;

detect access to an affiliate link selected from within an application generated from a first network site and executing on the computer system, the application corresponding to the first network site of a first entity, and the affiliate link comprising a link to a second network site of a second entity that differs from the first entity, wherein the application comprises a substitute for the first network site of the first entity and provides access to content from the first network site and includes at least some of the same content as the first network site enabling a user to access the at least some of the same content using the application without interacting with the first network site via a browser;

identify an affiliate identifier of an affiliate associated with the affiliate link, the affiliate corresponding to the first entity, wherein the affiliate identifier is determined by at least accessing affiliate metadata of the affiliate;

identify device metadata associated with the computer system;

determine, based at least in part on one or more of the affiliate identifier or the device metadata, that the affiliate link is to be replaced with an updated affiliate link;

create the updated affiliate link from the affiliate link based at least partially on the affiliate identifier and device metadata, enabling the second entity to credit the first entity based at least in part on network traffic redirected to the second network site, the affiliate identifier, and whether the updated affiliate link was selected from the application or the first network site;

prevent the computer system from accessing the second network site via the affiliate link while enabling access to the second network site via the updated affiliate link; and

override at least a portion of the application with a link updater that replaces the affiliate link with the updated affiliate link.

11. The system of claim 10, wherein the updated affiliate link includes one or more parameters based on one or more of the affiliate identifier and the device metadata.

12. The system of claim 10, wherein the dynamic link updater is further configured to determine a location of the computer system and to create the updated affiliate link based at least partially on the location.

13. The system of claim 12, wherein the updated affiliate link provides access to a third network site instead of the second network site.

14. The system of claim 13, wherein the third network site comprises a localized version of the second network site configured for users within a region that includes the location of the computer system.

15. The system of claim 10, wherein the computer system is further programmed to access the second network site via the updated affiliate link responsive to the access of the affiliate link from within the application.

16. Non-transitory physical computer storage comprising instructions stored thereon that, when executed by one or more processors, are configured to at least:

detect access to an affiliate link selected from within an application generated from a first network site and executing on a computer system, the application corresponding to the first network site of a first entity, and the affiliate link comprising a link to a second network site of a second entity that differs from the first entity, wherein the application comprises a substitute for the first network site of a first entity and provides access to content from the first network site, enabling access to the content from the first network site without accessing the first network site and includes at least some of the same content as the first network site enabling access to the at least some of the same content using the application without interacting with the first network site;

identify device metadata associated with the computer system;

determine, based at least in part on one or more of the affiliate identifier or the device metadata, that the affiliate link is to be replaced with an updated affiliate link;

create the updated affiliate link from the affiliate link based at least partially on the device metadata and an affiliate identifier for an affiliate associated with the affiliate link; and

override at least a portion of the application with a dynamic link updater that replaces the affiliate link with the updated affiliate link.

17. The non-transitory physical computer storage of claim 16, wherein the instructions are further configured to:

access an affiliate identifier associated with an entity that provided the affiliate link; and

create the updated affiliate link based at least partially on the affiliate identifier.

18. The non-transitory physical computer storage of claim 16, wherein the updated affiliate link includes one or more parameters based on the device metadata.

19. The non-transitory physical computer storage of claim 16, wherein the updated affiliate link directs a user to an alternative network site.

20. The non-transitory physical computer storage of claim 19, wherein the alternative network site is selected based on a location of the computer system.

21. The non-transitory physical computer storage of claim 20, wherein the location comprises one or more of a geographic location and a network location.