System and method for processing commerce events

• US 10,506,296 B2
• Filed: 11/22/2016
• Issued: 12/10/2019
• Est. Priority Date: 08/06/2014
• Status: Expired due to Fees

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Bonvolanta, Anthony, Noll, Roland, Pettit, Scott Alan
• Primary Examiner(s): Chokshi, Pinkal R
• Application Number:
  US15/358,603
• Publication Number:
  US 20170078759A1
• Time in Patent Office: 1,113 Days
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: H04N 21/237 Communication with additional data server
• CPC Class Codes: H04N 21/2542 for selling goods, e.g. TV shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4122 additional display device, e.g. video projector digital output for controlling a plurality of local displays G06F3/1423
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/488 Data services, e.g. news ticker systems specially adapted for using meteorological information in broadcast systems H04H60/71
• CPC Class Codes: H04N 21/4884 for displaying subtitles
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program

Abstract

Aspects of the subject disclosure may include, for example, a method that includes providing, by a server, media content to a set top box; the media content includes an advertisement and a closed captioning line and the set top box is associated with a display device. The method also includes facilitating access to a shopping application for download at a communication device separate from the set top box, and inserting into the closed captioning line an identifier of a commerce event. The method further includes transmitting to the set top box a message for presentation on the closed captioning line on the display device, receiving a request to provide information regarding an advertised product to the communication device, and transmitting to the communication device the information regarding the advertised product. Other embodiments are disclosed.

Claims

1. A server, comprising:

a processing system including a processor;

a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising;

determining a product preference for a user according to a user profile;

selecting an advertisement according to the product preference;

providing media content and the advertisement to a media processor, wherein the media content and the advertisement is to be presented on a first display;

generating a product recommendation according to the product preference;

providing the product recommendation to a communication device of the user;

providing a unique value to the media processor, wherein the media processor inserts the unique value into a closed captioning line of media content, wherein the unique value identifies a commerce event, wherein the media processor provides a first message comprising a prompt for user input in response to presenting the advertisement with the media content on the first display, wherein the closed captioning line is presented simultaneously with presentation of the advertisement on the first display;

receiving, from the media processor in accordance with the user input, a request to provide information regarding an advertised product to the communication device, the communication device being separate from the media processor and having a second display, wherein the user input is provided by a device operating as a remote controller of the first display communicatively coupled to the media processor, and responsive to the user input, the communication device using a first shopping application to identify a second shopping application corresponding to the unique value; and

transmitting, to the communication device, the information regarding the advertised product to enable the communication device to execute the first shopping application, wherein the communication device presents a discount for the advertised product, wherein the first shopping application is launched on the communication device without interrupting presentation of the media content,

wherein the second shopping application executes on the communication device to engage the user in accordance with the commerce event.

2. The server of claim 1, wherein the operations further comprise receiving from the media processor a second message comprising the user profile, wherein the advertisement is based on the user profile.

3. The server of claim 2, wherein the operations further comprise providing the media content to the media processor.

4. The server of claim 1, wherein:

the operations further comprise facilitating access to the first shopping application for download at the communication device; and

the transmitting, to the communication device, the information regarding the advertised product further enables the communication device to execute the first shopping application to search for the second shopping application in accordance with the unique value.

5. The server of claim 4, wherein the first shopping application, executing on the communication device, performs a table lookup procedure to search for the second shopping application, the second shopping application being a commerce application corresponding to the unique value.

6. The server of claim 1, wherein the request received from the media processor comprises a push notification request, and wherein the server further comprises a push notification server for transmitting a push notification to the communication device.

7. The server of claim 4, wherein the communication device, in accordance with executing the second shopping application, sends a request to a third-party commerce server to perform an e-commerce transaction.

8. The server of claim 7, wherein the e-commerce transaction comprises a purchase of the advertised product.

9. The server of claim 1, wherein the operations further comprise providing the second shopping application for installation at the media processor to detect the unique value inserted into the closed captioning line.

10. The server of claim 9, wherein the second shopping application, executing on the media processor and detecting the unique value, facilitates presentation of the first message on the first display.

11. A non-transitory machine-readable storage medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, comprising:

determining a product preference for a user according to a user profile;

selecting an advertisement according to the product preference;

providing media content and the advertisement to a media processor, wherein the media content and the advertisement is to be presented on a display;

generating a product recommendation according to the product preference;

providing the product recommendation to a mobile communication device of the user;

providing a unique value to the media processor, wherein the media processor inserts the unique value into a closed captioning line of media content, wherein the unique value identifies a commerce event, wherein the media processor provides a first message comprising a prompt for user input in response to presenting the advertisement with the media content on the display;

receiving a push notification request to provide information regarding an advertised product to the mobile communication device separate from the media processor, wherein the push notification request is sent responsive to the user input that had been prompted, wherein the push notification request comprises the product recommendation, wherein the user input is provided by a device operating as a remote controller of the display communicatively coupled to the media processor, and responsive to the user input, the mobile communication device using a first shopping application to identify a second shopping application corresponding to the unique value; and

transmitting a push notification regarding the advertised product to the mobile communication device, wherein the push notification includes the unique value, and wherein the first shopping application on the mobile communication device searches for the commerce event based on the unique value for performing an e-commerce transaction, wherein the mobile communication device presents a discount for the advertised product, wherein the first shopping application is launched on the mobile communication device without interrupting presentation of the media content,

wherein the second shopping application executes on the mobile communication device to engage the user in accordance with the commerce event.

12. The non-transitory machine-readable storage medium of claim 11, wherein the operations further comprise providing access to the first shopping application for installation on the mobile communication device, wherein the first shopping application is provided by a data management server communicating with the media processor over a network, and wherein in accordance with performing the e-commerce transaction, the mobile communication device communicates with a third-party commerce server separate from the data management server.

13. The non-transitory machine-readable storage medium of claim 12, wherein the first shopping application, executing on the mobile communication device, performs a table lookup procedure to search for the commerce event.

14. The non-transitory machine-readable storage medium of claim 11, wherein the first message comprises a text message.

15. The non-transitory machine-readable storage medium of claim 11 wherein the mobile communication device, in accordance with executing the second shopping application, sends a request to a third-party commerce server to perform the e-commerce transaction.

16. The non-transitory machine-readable storage medium of claim 11, wherein the operations further comprise providing another application for installation at the media processor to detect the unique value inserted into the closed captioning line and facilitate presentation of the first message on the display in accordance with detecting the unique value.

17. A method, comprising:

determining, by a server including a processor, a product preference for a user according to a user profile;

selecting, by the server, an advertisement according to the product preference;

providing, by the server, media content and the advertisement to a media processor, wherein the media content and the advertisement is to be presented on a display;

generating by the server, a product recommendation according to the product preference;

providing by the server, the product recommendation to a communication device of the user;

providing a unique value to the media processor, wherein the media processor inserts the unique value into a closed captioning line of media content, wherein the unique value identifies a commerce event, wherein the media processor provides a first message comprising a prompt for user input in response to presenting the advertisement with the media content on the display;

receiving, by the server, a push notification request to provide information regarding an advertised product to the communication device separate from a set top box, wherein the push notification request is sent responsive to the user input that had been prompted, wherein the push notification request comprises the product recommendation, wherein the user input is provided by a device operating as a remote controller of the display communicatively coupled to the set top box, and responsive to the user input, the communication device using a shopping application to identify a commerce application corresponding to the unique value; and

transmitting, by the server, to the communication device a push notification regarding the advertised product, wherein the push notification includes the unique value, and wherein the shopping application on the communication device searches for the commerce event based on the unique value associated with the commerce event, wherein the communication device presents a discount for the advertised product, wherein the shopping application is launched on the communication device without interrupting presentation of the media content,

wherein the commerce application executes on the communication device to engage the user in accordance with the commerce event.

18. The method of claim 17, wherein the communication device is enabled to communicate with a third-party commerce server in accordance with the information regarding the advertised product.

19. The method of claim 18, wherein the communication device communicates with the third-party commerce server in accordance with executing the commerce application.

20. The method of claim 17, further comprising:

providing, by the server, the media content to the set top box; and

facilitating, by the server, access to the shopping application for download at the communication device.