System to track engagement of media items
First Claim
Patent Images
1. A system comprising:
- a memory; and
at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising;
associating media content with a set of geolocation coordinates that correspond with a location of interest;
receiving a first request to access the media content from a client device;
generating a record of the request to access the media content from the client device, the record including at least a timestamp;
receiving a second request to access the media content from the client device, the second request including the set of geolocation coordinates that correspond with the location of interest; and
calculating an engagement score of the media content based on the record, in response to the second request to access the media content.
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Abstract
An engagement tracking system monitors user interactions with media items to calculate an engagement score of the media item. The engagement tracking system may be or include a group of one or more server machines configured to detect an exposure of a client device to a media item maintained by the engagement tracking system. In response to detecting the exposure of the client device to the media item, the engagement tracking system tracks a location of the client device based on access requests to location based media items. The engagement tracking system may thereby monitor client devices exposed to the media item in order to calculate an engagement score of the media item.
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Citations
20 Claims
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1. A system comprising:
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a memory; and at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising; associating media content with a set of geolocation coordinates that correspond with a location of interest; receiving a first request to access the media content from a client device; generating a record of the request to access the media content from the client device, the record including at least a timestamp; receiving a second request to access the media content from the client device, the second request including the set of geolocation coordinates that correspond with the location of interest; and calculating an engagement score of the media content based on the record, in response to the second request to access the media content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method comprising:
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associating media content with a set of geolocation coordinates that correspond with a location of interest; receiving a first request to access the media content from a client device; generating a record of the request to access the media content from the client device, the record including at least a timestamp; receiving a second request to access the media content from the client device, the second request including the set of geolocation coordinates that correspond with the location of interest; and calculating an engagement score of the media content based on the record, in response to the second request to access the media content. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
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associating media content with a set of geolocation coordinates that correspond with a location of interest; receiving a first request to access the media content from a client device; generating a record of the request to access the media content from the client device, the record including at least a timestamp; receiving a second request to access the media content from the client device, the second request including the set of geolocation coordinates that correspond with the location of interest; and calculating an engagement score of the media content based on the record, in response to the second request to access the media content. - View Dependent Claims (18, 19, 20)
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Specification