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Implementation of remotely hosted branding content and customizations

  • US 10,506,398 B2
  • Filed: 10/23/2013
  • Issued: 12/10/2019
  • Est. Priority Date: 10/23/2013
  • Status: Active Grant
First Claim
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1. A method for provisioning a mobile device performed by a processor of the mobile device, comprising:

  • during an initial set-up of the mobile device after the mobile device is purchased by a user and before the mobile device is provisioned, wirelessly receiving a provisioning payload in accordance with open mobile alliance device management protocol, the provisioning payload comprising at least one file locator and provisioning instructions for use in an provisioning process of the mobile device to complete an initial provisioning of the mobile device to enable the mobile device to operate on a wireless network associated with a wireless service provider and an initial branding of the mobile device to a wireless service brand of the wireless service provider;

    during the provisioning process of the mobile device;

    accessing a remotely hosted location based on the at least one file locator; and

    downloading, to the mobile device, at least a portion of branding content corresponding to the wireless service brand of the wireless service provider from the remotely hosted location based on the at least one file locator, the at least the portion of the branding content referenced by the at least one file locator comprising one or more of a graphic, an image, an audio file, a splash screen, an opening screen, a background, or a ring tone for the wireless service brand of the wireless service provider; and

    completing the initial provisioning of the mobile device enabling the mobile device to operate on the wireless network by adjusting settings of the mobile device stored in the mobile device and completing the initial branding of the mobile device to the wireless service brand of the wireless service provider using the provisioning payload including the provisioning instructions and the downloaded one or more of the graphic, the image, the audio file, the splash screen, the opening screen, the background, or the ring tone for the wireless service brand of the wireless service provider accessed and downloaded based on the at least one file locator in the provisioning payload;

    wherein the downloading is completed incrementally, andwherein the at least the portion of the branding content is prioritized and downloaded in priority order.

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