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Systems and methods for shopping detour during traffic congestion

  • US 10,508,924 B2
  • Filed: 05/09/2016
  • Issued: 12/17/2019
  • Est. Priority Date: 09/09/2014
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • providing, via a user interface of a mobile electronic device to a user, navigation instructions for a first route of a first trip to reach a destination specified by the user;

    detecting a traffic condition along the first route;

    generating, in response to detecting the traffic condition, a second route to reach the destination, the second route being different from the first route, wherein the second route includes a visit to a first merchant that is selected based on a determined purchase target of the user;

    calculating a first travel time associated with staying on the first route, a second travel time associated with taking the second route, and a third travel time associated with a second trip, separate from the first trip, to a second merchant to obtain the determined purchase target;

    determining the second travel time is less than a total travel time that is a sum of the first travel time and the third travel time;

    updating the user interface of the mobile electronic device such that the total travel time and the second travel time is presented to the user;

    receiving, via the user interface of the mobile electronic device from the user, a selection of the second route subsequent to the presenting of the total travel time and the second travel time;

    in response to the receiving, updating the user interface of the mobile electronic device such that navigation instructions for the second route of the first trip is presented to the user;

    providing, via the user interface of the mobile electronic device, an input from the user of a purchase order corresponding to the determined purchase target; and

    sending the purchase order to the first merchant.

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