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System and method for providing content in autonomous vehicles based on perception dynamically determined at real-time

  • US 10,511,878 B2
  • Filed: 05/30/2018
  • Issued: 12/17/2019
  • Est. Priority Date: 06/30/2016
  • Status: Active Grant
First Claim
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1. A computer-implemented method for content delivery to an autonomous vehicle, the method comprising:

  • performing an image analysis on an image captured using a camera mounted on an autonomous vehicle, the image representing an exterior environment of an autonomous vehicle;

    obtaining localization information surrounding the autonomous vehicle at a point in time;

    determining a perception associated with exterior environment of the autonomous vehicle based on the image analysis and the localization information;

    receiving a plurality of content items from one or more content servers over a network in response to the perception associated with the exterior environment of the autonomous vehicle;

    ranking the plurality of content items using a predetermined ranking algorithm to select a first content item from the plurality of content items;

    superimposing the first content item onto the image captured by the camera, generating an augmented image augmented with the first content item; and

    displaying the augmented image on a display device mounted on an interior surface of the autonomous vehicle, wherein the display device includes a touch screen to allow a passenger to interact with one or more choices presented by the first content item, wherein the display device is configured to appear as an ordinary window of the autonomous vehicle, and wherein when the passenger looks at the display device, an object of the augmented image is displayed as a virtual object in a virtual reality manner as if the passenger looked at a physical object through the ordinary window of the autonomous vehicle.

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