Apparatus and method for tagging media content and managing marketing
First Claim
1. A server, comprising:
- a processing system including a processor; and
a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising;
receiving a plurality of user-generated comments associated with presentation of media content at a first media processor;
obtaining a first tag associated with a first portion of the media content, wherein the first tag is generated at the first media processor during the presentation of the media content;
searching the plurality of user-generated comments for a keyword;
determining a marketing parameter according to the searching of the plurality of user-generated comments;
determining a first advertisement in accordance with the marketing parameter;
transmitting the first advertisement for presentation at the first media processor;
receiving a first user-generated comment associated with the first advertisement and generated at the first media processor; and
transmitting the first user-generated comment and the first tag associated with the first portion of the media content to a second media processor that presents the first user-generated comment at a display location associated with the first tag during presentation of the media content.
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Abstract
A method that incorporates teachings of the present disclosure may include, for example, transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, where the overlay can include a timeline corresponding to the presentation of the media content and receiving a first comment from a first set top box of the group of set top boxes, where the first comment is presentable with the overlay and the media content by the group of set top boxes. Additional steps can include receiving a tag generated at a first set top box during presentation of the media content, presenting the tag while the media content is presented, correlating the tag to a portion of the media content timeline and analyzing metadata associated with the portion of the timeline that is tagged to determine a first marketing parameter. Other embodiments are disclosed.
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Citations
20 Claims
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1. A server, comprising:
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a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising; receiving a plurality of user-generated comments associated with presentation of media content at a first media processor; obtaining a first tag associated with a first portion of the media content, wherein the first tag is generated at the first media processor during the presentation of the media content; searching the plurality of user-generated comments for a keyword; determining a marketing parameter according to the searching of the plurality of user-generated comments; determining a first advertisement in accordance with the marketing parameter; transmitting the first advertisement for presentation at the first media processor; receiving a first user-generated comment associated with the first advertisement and generated at the first media processor; and transmitting the first user-generated comment and the first tag associated with the first portion of the media content to a second media processor that presents the first user-generated comment at a display location associated with the first tag during presentation of the media content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method, comprising:
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receiving, by a processor including a processing system, a plurality of user-generated comments associated with presentation of media content at a first media processor; searching, by the processing system, the plurality of user-generated comments for a keyword; determining, by the processing system, a marketing parameter according to the searching of the plurality of user-generated comments; determining, by the processing system, a first advertisement in accordance with the marketing parameter; transmitting, by the processing system, the first advertisement for presentation at the first media processor; receiving, by the processing system, a first user-generated comment associated with the first advertisement and generated at the first media processor; and transmitting, by the processing system, the first user-generated comment and a first tag associated with a first portion of the media content to a second media processor that presents the first user-generated comment at a display location associated with the first tag during presentation of the media content. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A machine-readable storage medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, comprising:
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presenting media content; receiving a plurality of user-generated comments associated with the presenting of the media content; transmitting the plurality of user-generated comments to a server; receiving from the server a first advertisement obtained by the server according to a search for a keyword in the plurality of user-generated comments; presenting the first advertisement; receiving a first user-generated comment associated with the presenting of the first advertisement; and transmitting the first user-generated comment to the server, wherein the first user-generated comment is provided by the server to a media processor device that presents the first user-generated comment during presentation of the media content at the media processor. - View Dependent Claims (19, 20)
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Specification