Apparatus and method for utilizing immediate gratification promotions
First Claim
1. An apparatus comprising:
- communications circuitry configured toreceive contextual data regarding a set of consumer devices, wherein the contextual data regarding the set of consumer devices at least identifies locations of each consumer device of the set of consumer devices,receive resource management data regarding a set of merchant locations, the resource management data comprising at least one or more discount thresholds regarding one or more products or services offered for sale at the merchant location,transmit, to a consumer device of the set of consumer devices, a message indicating terms of an immediate gratification promotion redeemable at a merchant location of the set of merchant locations, wherein the immediate gratification promotion comprises a promotion for which purchase automatically initiates redemption, andreceive, from the consumer device, a message requesting purchase of the immediate gratification promotion; and
design circuitry configured toidentify the consumer device and the merchant location,wherein, to identify the consumer device and the merchant location, the design circuitry is configured to;
determine a physical region associated with the merchant location of the set of merchant locations or the consumer device of the set of consumer devices, wherein the physical region is determined based on purchase data or redemption data retrieved from a historical database, and wherein to determine the physical region the apparatus is configured to;
determine a merchant-associated physical region for each particular merchant location of the set of merchant locations, wherein to determine the merchant-associated physical region for each particular merchant location of the set of merchant locations the apparatus is configured to identify, using the historical database, purchase locations from which consumer devices have previously purchased immediate gratification promotions redeemable at the merchant location, and define the merchant-associated physical region around the merchant location as an area enclosing all of the identified purchase locations; and
determine a counterparty location associated with a counterparty is within the physical region, the counterparty comprising the other of the merchant location or the consumer device; and
generate the terms of the immediate gratification promotion based on the received contextual data and the received resource management data.
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Accused Products
Abstract
An apparatus, computer program product, and method are disclosed for generating immediate gratification promotions. An example apparatus includes communications circuitry configured to receive contextual data regarding a set of consumer devices, wherein the contextual data identifies locations of each consumer device of the set of consumer devices, receive resource management data regarding a set of merchant locations, transmit, to a consumer device of the set of consumer devices, a message indicating terms of an immediate gratification promotion redeemable at a merchant location of the set of merchant locations, wherein the immediate gratification promotion comprises a promotion for which purchase automatically initiates redemption, and receive, from the consumer device, a message requesting purchase of the immediate gratification promotion. The example apparatus further includes design circuitry configured to generate the terms of the immediate gratification promotion based on the received contextual data and the received resource management data.
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Citations
20 Claims
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1. An apparatus comprising:
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communications circuitry configured to receive contextual data regarding a set of consumer devices, wherein the contextual data regarding the set of consumer devices at least identifies locations of each consumer device of the set of consumer devices, receive resource management data regarding a set of merchant locations, the resource management data comprising at least one or more discount thresholds regarding one or more products or services offered for sale at the merchant location, transmit, to a consumer device of the set of consumer devices, a message indicating terms of an immediate gratification promotion redeemable at a merchant location of the set of merchant locations, wherein the immediate gratification promotion comprises a promotion for which purchase automatically initiates redemption, and receive, from the consumer device, a message requesting purchase of the immediate gratification promotion; and design circuitry configured to identify the consumer device and the merchant location, wherein, to identify the consumer device and the merchant location, the design circuitry is configured to; determine a physical region associated with the merchant location of the set of merchant locations or the consumer device of the set of consumer devices, wherein the physical region is determined based on purchase data or redemption data retrieved from a historical database, and wherein to determine the physical region the apparatus is configured to; determine a merchant-associated physical region for each particular merchant location of the set of merchant locations, wherein to determine the merchant-associated physical region for each particular merchant location of the set of merchant locations the apparatus is configured to identify, using the historical database, purchase locations from which consumer devices have previously purchased immediate gratification promotions redeemable at the merchant location, and define the merchant-associated physical region around the merchant location as an area enclosing all of the identified purchase locations; and determine a counterparty location associated with a counterparty is within the physical region, the counterparty comprising the other of the merchant location or the consumer device; and generate the terms of the immediate gratification promotion based on the received contextual data and the received resource management data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method comprising:
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receiving contextual data regarding a set of consumer devices, wherein the contextual data regarding the set of consumer devices at least identifies locations of each consumer device of the set of consumer devices; receiving resource management data regarding a set of merchant locations, the resource management data comprising at least one or more discount thresholds regarding one or more products or services offered for sale at the merchant location; transmitting, by communications circuitry and to a consumer device of the set of consumer devices, a message indicating terms of an immediate gratification promotion redeemable at a merchant location of the set of merchant locations, wherein the immediate gratification promotion comprises a promotion for which purchase automatically initiates redemption; receiving, from the consumer device, a message requesting purchase of the immediate gratification promotion; identifying, by design circuitry, the consumer device and the merchant location by; determining a physical region associated with the merchant location of the set of merchant locations or the consumer device of the set of consumer devices, wherein the physical region is determined based on purchase data or redemption data retrieved from a historical database, by at least; determining a merchant-associated physical region for each particular merchant location of the set of merchant locations by identifying, using the historical database, purchase locations from which consumer devices have previously purchased immediate gratification promotions redeemable at the merchant location, and defining the merchant-associated physical location around the merchant location as an area enclosing all of the identified purchase locations; and determining a counterparty location associated with a counterparty is within the physical region, the counterparty comprising the other of the merchant location or the consumer device; and generating, by design circuitry, the terms of the immediate gratification promotion based on the received contextual data and the received resource management data. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. An apparatus comprising:
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means for receiving contextual data regarding a set of consumer devices, wherein the contextual data regarding the set of consumer devices at least identifies locations of each consumer device of the set of consumer devices; means for receiving resource management data regarding a set of merchant locations, the resource management data comprising at least one or more discount thresholds regarding one or more products or services offered for sale at the merchant location; means for transmitting, to a consumer device of the set of consumer devices, a message indicating terms of an immediate gratification promotion redeemable at a merchant location of the set of merchant locations, wherein the immediate gratification promotion comprises a promotion for which purchase automatically initiates redemption; means for receiving, from the consumer device, a message requesting purchase of the immediate gratification promotion; means for identifying, by design circuitry, the consumer device and the merchant location by; determining a physical region associated with the merchant location of the set of merchant locations or the consumer device of the set of consumer devices, wherein the physical region is determined based on purchase data or redemption data retrieved from a historical database by at least; determining a merchant-associated physical region for each particular merchant location of the set of merchant locations, wherein to determine the merchant-associated physical region for each particular merchant location of the set of merchant locations the apparatus is configured to identify, using the historical database, purchase locations from which consumer devices have previously purchased immediate gratification promotions redeemable at the merchant location, and define the merchant-associated physical region around the merchant location as an area enclosing all of the identified purchase locations; and determining a counterparty location associated with a counterparty is within the physical region, the counterparty comprising the other of the merchant location or the consumer device, wherein the physical region indicates a consumer associated with the consumer device is likely to purchase immediate gratification promotions associated with the merchant location; and means for generating the terms of the immediate gratification promotion based on the received contextual data and the received resource management data.
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Specification