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Apparatus and method for utilizing immediate gratification promotions

  • US 10,521,815 B1
  • Filed: 06/06/2016
  • Issued: 12/31/2019
  • Est. Priority Date: 06/05/2015
  • Status: Active Grant
First Claim
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1. An apparatus comprising:

  • communications circuitry configured toreceive contextual data regarding a set of consumer devices, wherein the contextual data regarding the set of consumer devices at least identifies locations of each consumer device of the set of consumer devices,receive resource management data regarding a set of merchant locations, the resource management data comprising at least one or more discount thresholds regarding one or more products or services offered for sale at the merchant location,transmit, to a consumer device of the set of consumer devices, a message indicating terms of an immediate gratification promotion redeemable at a merchant location of the set of merchant locations, wherein the immediate gratification promotion comprises a promotion for which purchase automatically initiates redemption, andreceive, from the consumer device, a message requesting purchase of the immediate gratification promotion; and

    design circuitry configured toidentify the consumer device and the merchant location,wherein, to identify the consumer device and the merchant location, the design circuitry is configured to;

    determine a physical region associated with the merchant location of the set of merchant locations or the consumer device of the set of consumer devices, wherein the physical region is determined based on purchase data or redemption data retrieved from a historical database, and wherein to determine the physical region the apparatus is configured to;

    determine a merchant-associated physical region for each particular merchant location of the set of merchant locations, wherein to determine the merchant-associated physical region for each particular merchant location of the set of merchant locations the apparatus is configured to identify, using the historical database, purchase locations from which consumer devices have previously purchased immediate gratification promotions redeemable at the merchant location, and define the merchant-associated physical region around the merchant location as an area enclosing all of the identified purchase locations; and

    determine a counterparty location associated with a counterparty is within the physical region, the counterparty comprising the other of the merchant location or the consumer device; and

    generate the terms of the immediate gratification promotion based on the received contextual data and the received resource management data.

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