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Augmented pre-paid cards, systems and methods

  • US 10,521,817 B2
  • Filed: 04/02/2014
  • Issued: 12/31/2019
  • Est. Priority Date: 04/02/2014
  • Status: Active Grant
First Claim
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1. A transaction system for pre-paid cards comprising:

  • a transaction database having a plurality of transaction objects stored therein, the transaction objects each representing transaction characteristics of a transaction card, the transaction objects being stored according to associated image descriptor objects, wherein the transaction card has at least one marker-less portion, wherein characteristics of the at least one marker-less portion have not been pre-stored in a lookup database in an object-specific manner for identification purposes;

    a deal engine communicatively coupled with the transaction database and communicatively coupled with a user mobile device comprising an image capture device, so that the deal engine;

    receives from the user mobile device an image of at least a marker-less portion of the transaction card, the image having been captured by the image capture device;

    derives a set of image descriptors from the marker-less portion, wherein at least one image descriptor of the set of image descriptors comprises a mathematical representation of an image portion, the at least one image descriptor being derived by performing one or more feature extraction algorithms on the image portion;

    identifies a corresponding plurality of transaction characteristics from the transaction database and associated with the transaction card based on the image descriptors, by comparing the image descriptors with image descriptor objects saved on the transaction database and associated with various transaction cards;

    constructs a first plurality of deal recommendations based on at least a subset of the plurality of transaction characteristics that includes data unique to a user of the transaction card, and another subset of the plurality of transaction characteristics that includes data unique to an original purchaser of the transaction card, the first plurality of deal recommendations corresponding to a plurality of purchases that are available to the user of the transaction card;

    transmits the first plurality of deal recommendations to the user mobile device;

    generates an augmented real-time image signal comprising a visual representation of the first plurality of deal recommendations overlaying a real-time video signal of the transaction card from the image capturing device; and

    a marketing engine coupled with the transaction database that;

    identifies a first subset of the image descriptors; and

    transmits the first subset of the image descriptors to a first vendor, where the first subset of the image descriptors determine an advertising platform offer.

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