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Leveraging word patterns in the language of popular influencers to predict popular trends

  • US 10,528,660 B2
  • Filed: 12/02/2017
  • Issued: 01/07/2020
  • Est. Priority Date: 12/02/2017
  • Status: Active Grant
First Claim
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1. A method of identifying a potential product trend in a consumer field comprising:

  • receiving a lexicon of product names and name modifiers for the consumer field, by executing first instructions in a computer system;

    receiving a historical baseline of word combinations wherein a given word combination includes one of the product names associated with one or more of the modifiers, by executing second instructions in the computer system;

    receiving a list of influencers in the consumer field, by executing third instructions in the computer system;

    monitoring electronic media over time for current electronic publications of the influencers, by executing fourth instructions in the computer system;

    performing natural language processing on the current electronic publications to identify a particular one of the word combinations, by executing fifth instructions in the computer system;

    determining that a current usage frequency of the particular word combination is greater than a historical usage frequency of the particular word combination derived from the historical baseline, by executing sixth instructions in the computer system; and

    responsively generating an alert indicating that the particular word combination represents a candidate trend, by executing seventh instructions in the computer system.

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