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Apparatus and method for media detection and replacement

  • US 10,531,143 B2
  • Filed: 01/12/2018
  • Issued: 01/07/2020
  • Est. Priority Date: 09/30/2009
  • Status: Active Grant
First Claim
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1. A server, comprising:

  • a processing system including a processor; and

    a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising;

    receiving a batch file feed, wherein the batch file feed comprises a plurality of media programs identified by equipment of a viewer;

    receiving a selection from the equipment of the viewer for replacement content for a selected audio portion, wherein the replacement content is stored separately from the plurality of media programs;

    detecting media content of interest within an audio portion of a media program in the plurality of media programs associated with the selected audio portion; and

    inserting an indicator into the audio portion of the media program at a start point of the media content of interest within the media program in response to the detecting of the media content of interest, wherein the indicator comprises a pointer that enables retrieval of the replacement content based on the pointer to insert the replacement content at the pointer to generate modified media content, wherein the inserting of the pointer comprises placing the pointer at the start point of the media content of interest, and wherein the inserting the indicator occurs before a packetization of the modified media content for transport to a media processor for presentation at the equipment of the viewer.

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